Atlsfdc user group_loopfuse09282010

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LoopFuse sponsored and presented at September's Atlanta Salesforce User Group on

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Atlsfdc user group_loopfuse09282010

  1. 1. LoopFuse How Marketing Automation Enhances your CRM<br />
  2. 2. Agenda<br />What is Marketing Automation?<br />Marketing Automation and you CRM<br />Enhancing CRM Information<br />Actionable Information<br />Swivel-Chair Management<br />Personalized Communication<br />Lead Quality Indicators<br />Automated Nurturing<br />Measurable Results<br />The Marketing and Sales Silo-Effect<br />Q&A<br />
  3. 3. What is Marketing Automation?<br />Data Aggregator<br />The Marketer’s Toolbox<br />
  4. 4. What is Marketing Automation? [Benefits]<br />Increase visibility<br />Increase efficiency<br />Measurable results<br />Automate tasks<br />Sales productivity<br />Improved Lead Quality<br />Shorter Sales Cycles<br />Marketing/Sales gap<br />Decrease costs<br />Reduce inefficiency<br />Reduce headcount<br />Build Targeted Lists<br />Execute Campaigns<br />Automation<br />Analyze Marketing/<br />Sales Performance<br />Measure Email/Website <br />Behavior & Activity<br />Move ‘Warm’ Leads<br />To Nurture Cycle<br />Segment based on<br />Activity and Score Leads<br />Route Qualified <br />Leads to CRM<br />
  5. 5. CRM: Actionable Information<br />Intent<br />Interest<br />Behavior<br />
  6. 6. CRM: Swivel-Chair Management<br />It’s all in the CRM<br />Bi-Directional CRM Integration<br />CRM Plugins<br />
  7. 7. CRM: Personalized Communication<br />Establish one-to-one communication with Prospects in an automated fashion.<br />
  8. 8. CRM: Lead Quality Indicators<br />Visual Queues help assess the quality of the Lead<br />
  9. 9. CRM: Automated Nurturing<br />Leads self-qualify<br />Lower labor costs<br />Improved Lead Quality<br />Shorter Sales Cycles<br />Reduce inefficiency<br />Q: Every prospect is a lead?<br />
  10. 10. CRM: Measurable Results<br />Measure and Refine the Lead-to-Sales Funnel<br />
  11. 11. The Marketing and Sales Silo-Effect<br />Increased Communication<br />Increased Efficiency<br />Measurable Results<br />Decrease Costs<br />
  12. 12. Questions?<br />

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