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Submitted By:
Group 6
Lavish Khurana
Lokendra Singh Rathore
Mehak Kaul
Navlika Sinha
Nikita Sharma
Simranjeet Kaur
Yash Kanchan
Zahid M Jamal
Submitted to:
Professor Semila Fernandes
Consumer
Behavior
CONSUMER DECISION PROCESS
The Five Stage Model
Consumer Decision Making
Internal Factors affecting
consumer decision
External factors affecting consumer
decision
Consumer Survey
Consumer Survey
Consumer Survey
Situation in which buyer is placed
• Cognitive
• Effective
• Conative
Maslow law

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Customer Behavior | Marketing | Consumer Behavior