The document discusses key considerations for launching a successful mobile lottery. It notes that mobile lottery should not expect overnight success and requires understanding player preferences through surveys. It also emphasizes that partnering with an established land-based lottery is more likely to succeed than a mobile-only lottery due to issues of trust. Finally, it highlights the importance of managing payments and winnings simply, partnering with telecom companies, ensuring security and privacy of player data, and investing in brand building.

1. When Should You Launch Mobile Lottery ?

2. LocusPlay Mobile Lottery
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Do not expect overnight success by
starting a Mobile Lottery.
Easy to start
100
%
Misconceptions of Mobile Lottery
Mobile lottery does not require much
investment
Everybody has a mobile phone so all will play
lottery on their mobile
Mobile Lottery could snatch 50% of the market
share within months.
No or little efforts are required to market mobile
lottery
*1454#

3. LocusPlay Mobile Lottery
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Understanding Mobile Lottery
Take a field survey of players to
know their preferences.
Plan before you invest
Discover the reason why mobile lottery failed
to establish itself previously?
Understand current gaming culture and types
of games players prefer to play
DO NOT introduce a completely new game
with unrealistic expectations of players
adopting it in no time
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4. Key factors
influencing
Mobile Lottery

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LocusPlay Mobile Lottery
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Land-based Lottery
Players are unlikely to trust a lottery that is
mobile-exclusive
A land-based lottery with established foothold
is more likely to be trusted by players
Mobile lottery as an extension to land-based
lottery is likely to succeed
Trusted Lottery
Players are more likely to trust land-
based lottery if it extends to Mobile
Lottery.

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Managing Money
Mobile lottery does not have a cash transaction
Payment and winning collection are complex
for players
Players in emerging market are unlikely to
have plastic money (credit/debit cards)
It requires a simple mechanism for the
players to pay and collect their
winnings.
How will a player pay?

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Collaborating with Telcos is not walk-
in-the-park for a new lottery.
Partnership with Telco
Partnership with Telcos
Win-Win partnership with a telecom operator is
the key to success for SMS/USSD lottery
Telcos see this as a big risk to their brand if it is
new lottery. They perceive lotteries are
vulnerable to fraud
Telcos usually are habituated to expect a high
revenue share in the range of 50% - No brainer
for mobile lottery

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Privacy and Security
Players do not want their personal
data to be mis-used. Players also
want assurance of their winning
being paid promptly.
Security & Trust
Players need assurance for privacy and data
security when it comes to mobile lottery
Lottery operators have to invest significantly
in public relations and brand building
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9. About LocusPlay
LocusPlay is a professionally managed company having vast experience in helping
lotteries adopt state-of-the-art technology. LocusPlay Mobile Lottery platform is
designed to operate high volume transactions with minimal investment and
optimum infrastructure requirements.
Our partnership driven approach presents a win-win business model to paper-based
and startup lotteries.

10. www.LocusPlay.com
info@locusplay.com | +1-401-400-1183