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LSA15: Crafting a Compelling Sales Offering for Today's More Savvy SMBs
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Presentation from the 2015 Local Search Association (LSA) Conference in LA, April 20-22.
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LSA15: Crafting a Compelling Sales Offering for Today's More Savvy SMBs
1.
WILL SCOTT, CEO
SEARCH INFLUENCE @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION CRAFTING A COMPELLING SALES OFFERING FOR TODAY’S MORE SAVVY SMBs
2.
ANATOMY OF A WINNING SALES
PITCH @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
3.
DON’T BEAT AROUND THE
BUSH @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
4.
IT’S ABOUT THEM, NOT
YOU @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
5.
ALLEVIATE PAIN @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
6.
SHOW, DON’T JUST TELL @SEARCHINFLUENCE
@W2SCOTT @LOCALSEARCHASSOCIATION
7.
USE REAL FEEDBACK @SEARCHINFLUENCE @W2SCOTT
@LOCALSEARCHASSOCIATION
8.
MAKE IT EASY TO
SHARE @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
9.
SAVVY SMBs @SEARCHINFLUENCE @W2SCOTT
@LOCALSEARCHASSOCIATION
10.
ALREADY KNOW ONLINE MARKETING IS
A WAY TO WIN CUSTOMERS @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
11.
ALREADY KNOW THEY SHOULD
USE SOCIAL MEDIA @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
12.
ALREADY KNOW THEIR CUSTOMERS ARE
FINDING THEM ON SMARTPHONES @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
13.
NOTHING’S MORE COMPELLING THAN
MOBILE @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
14.
SMARTPHONE ADDICTION @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
15.
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION THE
MOBILE INTERNET SURGE
16.
48.45% @searchinfluence GOOGLE ORGANIC MOBILE
USERS FOR CRIMINAL DEFENSE ATTORNEYS’ WEBSITES GOOGLE ORGANIC MOBILE USERS FOR PLASTIC SURGEONS’ WEBSITES 48.6% @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
17.
@searchinfluence@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION 96% FACEBOOK
LIKES, COMMENTS & SHARES ON MOBILE DEVICES
18.
MOPOCALYPSE IS ROLLING OUT @SEARCHINFLUENCE
@W2SCOTT @LOCALSEARCHASSOCIATION
19.
EARLY SIGNS OF MOBILE TRAFFIC
LOSS? @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
20.
WHAT EVERY SMB NEEDS @SEARCHINFLUENCE
@W2SCOTT @LOCALSEARCHASSOCIATION
21.
@searchinfluence@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION HELP
THEM PASS THE GOOGLE TEST
22.
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION BREAKING INTO
THE TOP 3 RESULTS
23.
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION LOCATION, LOCATION, LOCATION
24.
MOBILE = LOCAL @SEARCHINFLUENCE
@W2SCOTT @LOCALSEARCHASSOCIATION
25.
BARNACLE SEO @SEARCHINFLUENCE @W2SCOTT
@LOCALSEARCHASSOCIATION
26.
@searchinfluence@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION OPTIMIZE THOSE LISTINGS
27.
@searchinfluence@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION WHY
ONLINE DIRECTORIES?
28.
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION OWNING THE
TOP OF THE PAGE
29.
SOCIAL MEDIA =
MOBILE @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
30.
THE BEST MOBILE STOREFRONT IN
TOWN @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
31.
@searchinfluence@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION CREATING COMPELLING CONTENT
32.
@searchinfluence@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION MAKING CONNECTIONS
33.
@searchinfluence@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION IT’S
A PAY-TO-PLAY WORLD
34.
@searchinfluence@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION WE
KNOW WHEN THINGS ARE CHANGING
35.
CONTENT SELLS @SEARCHINFLUENCE @W2SCOTT
@LOCALSEARCHASSOCIATION
36.
THE VALUE OF CONTENT
MARKETING @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
37.
LET THE CONTENT TELL
THE STORY @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
38.
MAKE IT EFFECTIVE @SEARCHINFLUENCE
@W2SCOTT @LOCALSEARCHASSOCIATION
39.
ANYWHERE THE BUYER IS @SEARCHINFLUENCE
@W2SCOTT @LOCALSEARCHASSOCIATION
40.
CHALLENGES FOR BUSINESSES @SEARCHINFLUENCE @W2SCOTT
@LOCALSEARCHASSOCIATION
41.
REMEMBER, IT’S ALL ABOUT
THEM @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
42.
WILL SCOTT, CEO
SEARCH INFLUENCE @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION THANK YOU! ANY QUESTIONS?
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