1.
36 TIPS, TRICKS AND TOOLS
FOR BAITING BRAND
SIGNALS THROUGH
CONTENT
STACEY CAVANAGH
HEAD OF SEARCH
TECMARK
@staceycav

2.
Link Bait
@staceycav

3.
@staceycav

4.
@staceycav

5.
@staceycav

6.
But I don‟t believe Google
has rooms full of people
„doing‟ this manually
@staceycav

7.
BRANDS MAKE NOISE.
@staceycav

8.
@staceycav

9.
GUEST BLOGGING
EDITORIAL
UP YOUR GAME.
@staceycav

10.
ALL GUEST BLOGGING WAS
NOT MADE EQUAL
@staceycav

11.
Play here and be seen by few
@staceycav

12.
Play here and be seen by many
@staceycav

13.
I hereby dub thee…
“Guest editorial contributor”
@staceycav

14.
@staceycav

15.
@staceycav

16.
@staceycav

17.
THE FIRST HURDLE IS FINDING
THE RIGHT PUBLICATIONS
@staceycav

18.
AND NOT LIKE THIS…
@staceycav

19.
#1
• Which publications does your
client/boss/industry read?
• What‟s the best piece of coverage
your biggest competitor secured?
• What publications do your
customers/clients‟ customers read?
@staceycav

20.
#2
http://www.magazinesubscriptions.co.uk/magazines
@staceycav

21.
#3
http://www.allyoucanread.com/
@staceycav

22.
#4
Clean up your language
@staceycav

23.
SURVEYS MAKE NOISE
@staceycav

24.
@staceycav

25.
I asked 1000 Americans to name a British City
other than London.
http://blogsession.co.uk/2013/09/british-cities/
@staceycav

26.
@staceycav

27.
@staceycav

28.
@staceycav

29.
@staceycav

30.
@staceycav

31.
@staceycav

32.
@staceycav

33.
The investment in that piece of
content:
•
$25 on survey responses
•
2 hours on writing the post
and some of the initial social
social sharing
@staceycav

34.
@staceycav

35.
@staceycav

36.
AWESOME. SO ALL I NEED TO IS
ASK SOME PEOPLE A
QUESTION?
@staceycav

37.
@staceycav

38.
AND NOBODY GAVE A CRAP.
@staceycav

39.
#5
Surveys are kick ass – but
only if the results tell an
interesting story
@staceycav

40.
#6
www.quicksurveys.com
@staceycav

41.
#7
http://www.google.com/insights/consumersurveys/home
@staceycav

42.
DISCOUNT ALERT!!!
http://www.google.com/insights/consumersurveys/offer/eventcard
@staceycav

43.
#8
https://www.onepoll.com/
@staceycav

44.
FREEDOM OF
INFORMATION
@staceycav

45.
https://www.gov.uk/make-a-freedom-of-information-request
@staceycav

46.
@staceycav

47.
It‟s generally free to request the information
but authorities can make a reasonable
charge if answering your request will take
a particularly long time.
@staceycav

48.
@staceycav

49.
FOI REQUESTS
We‟ve asked:
•
local councils about businesses in debt to them
(accountancy)
•
the DSA about disqualified drivers by town
(automobile)
•
VisitBritain about their spend marketing Britain as
a tourist destination in various countries (travel)
@staceycav

50.
#9
http://goo.gl/MN1Ij8
@staceycav

51.
#10
https://www.whatdotheyknow.com/
@staceycav

52.
#11
http://journalisted.com/
@staceycav

53.
#12
@staceycav

54.
IMAGES FOR LINKS
ATTRIBUTION
@staceycav

55.
@staceycav

56.
@staceycav

57.
@staceycav

58.
@staceycav

59.
#13
Share your photos on Flickr
under Creative Commons.
@staceycav

60.
#13.5
And tell people how to
attribute.
@staceycav

61.
#14
On Page SEO for your
images.
@staceycav

62.
On Page SEO for your
images.
@staceycav

63.
#15
Off page SEO for your image
pages!
@staceycav

64.
@staceycav

65.
@staceycav

66.
#16
Chase up those who
don‟t credit!
http://www.google.com/imghp
@staceycav

67.
#17
http://www.imageraider.com/
@staceycav

68.
#18
Learn more at http://moz.com/blog/say-hello-to-fresh-alerts
http://freshwebexplorer.moz.com/
@staceycav

69.
PASSIVE IMAGE LINK
BUILDING IS GREAT.
@staceycav

70.
ACTIVE IMAGE LINK
BUILDING IS AWESOME
@staceycav

71.
#19
CENTRE OUTREACH
AROUND IMAGES
@staceycav

72.
#20
IF SOMEONE (INFLUENTIAL) USES
ONE OF YOUR IMAGES AND CREDITS
PROPERLY, OFFER THEM MORE
EXCLUSIVE ONES
@staceycav

73.
BUILD IT AND THEY
WILL COME.
@staceycav

74.
#21
http://www.buzzstream.com
@staceycav

75.
#22
http://www.grouphigh.com/
@staceycav

76.
#23
http://www.inkybee.com/
@staceycav

77.
#24
http://backtweets.com/
@staceycav

78.
@staceycav

79.
#25
http://www.helpareporter.com/
@staceycav

80.
#26
http://flacklist.com/
@staceycav

81.
#27
http://www.newscertified.com/
@staceycav

82.
#28
http://muckrack.com/
@staceycav

83.
#29
http://wordpress.org/plugins/title-split-testing-for-wordpress/
@staceycav

84.
#30
http://www.outbrain.com/
@staceycav

85.
#31
Clicks available for pennies with carefully targeted
non-commercial keywords.
@staceycav

86.
#32
Approx $0.10 per view
https://www.stumbleupon.com/pd
@staceycav

87.
#33
http://www.zemanta.com/?wpst=1
@staceycav

88.
#34
http://www.reddit.com/ad_inq/
@staceycav

89.
#35
https://www.facebook.com/advertising/
@staceycav

90.
#36
Pick up the phone!
That‟s my Nan!
@staceycav

91.
THANK YOU
@staceycav
http://www/gplus.to/staceycav
stacey.cavanagh@tecmark.co.uk