Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Jen Miller - Humanizing Storytelling

314 views

Published on

Jen Miller explained how drama and authenticity connect audiences to brands at WordCamp Santa Clarita on April 5, 2019.

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Jen Miller - Humanizing Storytelling

  1. 1. #WCSC JEN MILLER @jenblogs4u#WCSCV JEN MILLER @jenblogs4u Humanizing Storytelling - Drama and Authenticity Connect Audiences to Brands
  2. 2. #WCSC JEN MILLER @jenblogs4u#WCSCV JEN MILLER @jenblogs4u Don't be afraid to let people see inside. That's where the connection is made.
  3. 3. #WCSC JEN MILLER @jenblogs4u#WCSCV JEN MILLER @jenblogs4u Know what your brand stands for - and align with stories that showcase it.
  4. 4. #WCSC JEN MILLER @jenblogs4u#WCSCV JEN MILLER @jenblogs4u Humanizing the story is about sharing.
  5. 5. #WCSC JEN MILLER @jenblogs4u#WCSCV JEN MILLER @jenblogs4u Show up and say the same thing repeatedly - consistently.
  6. 6. #WCSCV JEN MILLER @jenblogs4u However, don’t forget that data brings conversion. Connect the dots for your audience, but don’t get lost in the numbers.
  7. 7. #WCSC JEN MILLER @jenblogs4u#WCSCV JEN MILLER @jenblogs4u Build your lists using newsletters, social media, videos, blog posts, private groups, and more.
  8. 8. #WCSC JEN MILLER @jenblogs4u#WCSCV JEN MILLER @jenblogs4u Start a brand gimmick - Top 10 posts, 9 second videos, calls to home, develop a design palette...
  9. 9. #WCSC JEN MILLER @jenblogs4u#WCSCV JEN MILLER @jenblogs4u Welcome customer reviews even if they’re not what you’d like (and listen to the feedback).
  10. 10. #WCSC JEN MILLER @jenblogs4u#WCSCV JEN MILLER @jenblogs4u Allow real people to advise you. Marketing is not only about the expert’s opinion.
  11. 11. #WCSC JEN MILLER @jenblogs4u#WCSCV JEN MILLER @jenblogs4u Make friends, you never know who will be a key influencer.
  12. 12. #WCSC JEN MILLER @jenblogs4u#WCSCV JEN MILLER @jenblogs4u THANK YOU, Santa Clarita!

×