The document tells a story about a boiled frog through conversations between a business owner and consultant. The frog is placed in a pot of cold water that is slowly heated, and does not realize it is being boiled. Similarly, the business owner does not recognize the need for change and innovation in his business to adapt to a changing world and market. By the time he understands, through his discussions with the consultant, it is too late and his business is doomed, just like the frog that does not jump out of the now boiling water. The document advocates for the need for businesses to continuously innovate and adapt to changing conditions.

1. The Boiled Frog
Change before is too later
Created by Livio Lavelli ©
15/11/2015 ll-consulting © Livio Lavelli - www.ll-consulting.it - livio.lavelli@ll-consulting.it

2. The recipe…
17/02/2015 ll-consulting © Livio Lavelli - www.ll-consulting.it - livio.lavelli@ll-consulting.it
Get a pot
Filled it with cold water
Put it on very low heat
Put in the pot the frog
…and we wait

3. In the meanwhile…
17/02/2015 ll-consulting © Livio Lavelli - www.ll-consulting.it - livio.lavelli@ll-consulting.it
How is it
going my
business?
… Mumble
…mumble
I Think well!
Are you
sure?
Perhaps
I Think…
Perhaps… It’s
not a good
answer
Perhaps…
I work for my
business as
usual

4. In the meanwhile…
17/02/2015 ll-consulting © Livio Lavelli - www.ll-consulting.it - livio.lavelli@ll-consulting.it
Oh my God
I found the
consultant
He thinks that I
manage in
wrong mode
I ran my
company well
for years and
this is supposed
to teach
You can be the
best, but not
enough
You need to
have some
indicators to
have a good
vision
Indicators?
What do you
mean?
measurable
information to
know where you
are and where
you're going
I don’t need
them. For years
my experience
has been
enough

5. The water is becoming a little warm
17/02/2015 ll-consulting © Livio Lavelli - www.ll-consulting.it - livio.lavelli@ll-consulting.it
Hello Boy!
I feel very weel
in this little
warm water

6. In the meanwhile…
17/02/2015 ll-consulting © Livio Lavelli - www.ll-consulting.it - livio.lavelli@ll-consulting.it
Where are
you
running?
It’ urgent to
change
Change?
Yes change.
The world
and markets
are changing
So…
We have to
innovate our
company
I don’t think.
Soon
everything
will!

7. In the meanwhile…
17/02/2015 ll-consulting © Livio Lavelli - www.ll-consulting.it - livio.lavelli@ll-consulting.it
Process
innovation
Product
innovation
Market
innovation
Sales
Innovation
What are
all these
balloon?
Innovation!
Why?
Only costs!
I have no
doubt!
My
processes
are good!
My products
are
appreciated
My position
in the
market is
solid
I don’t need a
sales
organization.
My references
are enough

8. The water is very warm
17/02/2015 ll-consulting © Livio Lavelli - www.ll-consulting.it - livio.lavelli@ll-consulting.it
Ok my God!
It’s very warm.
My legs are
blocked

9. In the meanwhile…
17/02/2015 ll-consulting © Livio Lavelli - www.ll-consulting.it - livio.lavelli@ll-consulting.it
What is the
right way?
Where do
you want
go?
I don’t know
Well! Then
it doesn’t
matter

10. The sentence…
17/02/2015 ll-consulting © Livio Lavelli - www.ll-consulting.it - livio.lavelli@ll-consulting.it
? ?
?
? ?
?
If you don’t know the
target, where do you
want go?

11. That's all folks
17/02/2015 ll-consulting © Livio Lavelli - www.ll-consulting.it - livio.lavelli@ll-consulting.it
Goodby
Boiled Frog

12. 17/02/2015 ll-consulting © Livio Lavelli - www.ll-consulting.it - livio.lavelli@ll-consulting.it
If you want save the Smal Business,
help them!
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