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marketing communications manager KPI 
In this ppt file, you can ref KPI materials for marketing communications manager 
position such as marketing communications manager list of KPIs, performance 
appraisal, job skills, KRAs, BSC… 
If you need more KPI materials for marketing communications manager, 
please visit: http://kpi123.com/list-of-kpi-samples 
Other materials from http://kpi123.com: 
• Top 28 performance appraisal forms 
• 11 performance appraisal methods 
• 1125 performance review phrases 
Top materials: top sales KPIs, Top 28 performance appraisal forms, 11 performance appraisal methods 
Interview questions and answers – free download/ pdf and ppt file
Steps to create KPIs of marketing communications manager 
1. To build KPI system for this position, you can 
follow the steps below: 
2. Define operational objectives for Construction 
technician monthly, quarterly, 6 months, yearly. 
3. Identify Key Result Areas for the Construction 
technician. 
4. Identify tasks list. 
5. Determine work procedure for each KRA, each 
task. 
6. Identify methods to measure the results of each 
KRA, task, procedure. 
7. Create Construction technician KPIs 
Top materials: top sales KPIs, Top 28 performance appraisal forms, 11 performance appraisal methods 
Interview questions and answers – free download/ pdf and ppt file
Mistakes in creating marketing communications manager KPIs 
Building KPI system plays an important role in 
evaluating job performance of individual parts, 
divisions and the company’s objectives and 
performance management system in general. The 
development of KPI metrics help to create 
measurement systems, information systems 
throughout the organization. 
1. When building KPI system, you should note the 
following factors: 
2. Do not create too many KPI, KPI be built around 
3-5 KRAs. 
3. KPI should change to suit each stage (depending 
on your goals). 
Top materials: top sales KPIs, Top 28 performance appraisal forms, 11 performance appraisal methods 
Interview questions and answers – free download/ pdf and ppt file
How to design marketing communications manager KPIs 
1. KPIs should be clearly linked to 
the strategy, i.e. the things that 
matter the most. 
2. KPIs have to provide the answers 
to our most important questions. 
3. KPIs should be primarily designed 
to empower employees and provide 
them with the relevant information to 
learn. 
Top materials: top sales KPIs, Top 28 performance appraisal forms, 11 performance appraisal methods 
Interview questions and answers – free download/ pdf and ppt file
Interview questions and answers – free download/ pdf and ppt file 
Types of KPIs: 
1. Process KPIs - measure the efficiency or productivity of a business process. Examples - 
Days to deliver an order. 
2. Input KPIs - measure assets and resources invested in or used to generate business 
results. Examples - Dollars spent on research and development, Funding for employee 
training, Quality of raw materials. 
3. Output KPIs - measure the financial and nonfinancial results of business activities. 
Examples - Revenues, Number of new customers acquired. 
4. Leading KPI - measure activities that have a significant effect on future performance. 
Drive the performance of the outcome measure, being predictor of success or failure. 
5. Lagging KPI - is a type of indicator that reflect the success or failure after an event has 
been consumed. Such as most financial KPIs, measure the output of past activity. 
6. Outcome KPI - Reflects overall results or impact of the business activity in terms of 
generated benefits, as a quantification of performance. Examples are customer retention, 
brand awareness. 
7. Qualitative KPI - A descriptive characteristic, an opinion, a property or a trait. Examples 
are employee satisfaction through surveys which gives a qualitative report. 
8. Quantitative KPI - A measurable characteristic, resulted by counting, adding, or averaging 
numbers. Quantitative data is most common in measurement and therefore forms the 
backbone of most KPIs. 
Top materials: top sales KPIs, Top 28 performance appraisal forms, 11 performance appraisal methods
Top KPI materials for marketing communications manager 
If you need more KPI materials for marketing 
communications manager, 
please visit: http://kpi123.com/list-of-kpi-samples 
Other materials from http://kpi123.com: 
•Top 28 performance appraisal forms 
•11 performance appraisal methods 
•1125 performance review phrases 
Top materials: top sales KPIs, Top 28 performance appraisal forms, 11 performance appraisal methods 
Interview questions and answers – free download/ pdf and ppt file

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Marketing communications manager kpi

  • 1. marketing communications manager KPI In this ppt file, you can ref KPI materials for marketing communications manager position such as marketing communications manager list of KPIs, performance appraisal, job skills, KRAs, BSC… If you need more KPI materials for marketing communications manager, please visit: http://kpi123.com/list-of-kpi-samples Other materials from http://kpi123.com: • Top 28 performance appraisal forms • 11 performance appraisal methods • 1125 performance review phrases Top materials: top sales KPIs, Top 28 performance appraisal forms, 11 performance appraisal methods Interview questions and answers – free download/ pdf and ppt file
  • 2. Steps to create KPIs of marketing communications manager 1. To build KPI system for this position, you can follow the steps below: 2. Define operational objectives for Construction technician monthly, quarterly, 6 months, yearly. 3. Identify Key Result Areas for the Construction technician. 4. Identify tasks list. 5. Determine work procedure for each KRA, each task. 6. Identify methods to measure the results of each KRA, task, procedure. 7. Create Construction technician KPIs Top materials: top sales KPIs, Top 28 performance appraisal forms, 11 performance appraisal methods Interview questions and answers – free download/ pdf and ppt file
  • 3. Mistakes in creating marketing communications manager KPIs Building KPI system plays an important role in evaluating job performance of individual parts, divisions and the company’s objectives and performance management system in general. The development of KPI metrics help to create measurement systems, information systems throughout the organization. 1. When building KPI system, you should note the following factors: 2. Do not create too many KPI, KPI be built around 3-5 KRAs. 3. KPI should change to suit each stage (depending on your goals). Top materials: top sales KPIs, Top 28 performance appraisal forms, 11 performance appraisal methods Interview questions and answers – free download/ pdf and ppt file
  • 4. How to design marketing communications manager KPIs 1. KPIs should be clearly linked to the strategy, i.e. the things that matter the most. 2. KPIs have to provide the answers to our most important questions. 3. KPIs should be primarily designed to empower employees and provide them with the relevant information to learn. Top materials: top sales KPIs, Top 28 performance appraisal forms, 11 performance appraisal methods Interview questions and answers – free download/ pdf and ppt file
  • 5. Interview questions and answers – free download/ pdf and ppt file Types of KPIs: 1. Process KPIs - measure the efficiency or productivity of a business process. Examples - Days to deliver an order. 2. Input KPIs - measure assets and resources invested in or used to generate business results. Examples - Dollars spent on research and development, Funding for employee training, Quality of raw materials. 3. Output KPIs - measure the financial and nonfinancial results of business activities. Examples - Revenues, Number of new customers acquired. 4. Leading KPI - measure activities that have a significant effect on future performance. Drive the performance of the outcome measure, being predictor of success or failure. 5. Lagging KPI - is a type of indicator that reflect the success or failure after an event has been consumed. Such as most financial KPIs, measure the output of past activity. 6. Outcome KPI - Reflects overall results or impact of the business activity in terms of generated benefits, as a quantification of performance. Examples are customer retention, brand awareness. 7. Qualitative KPI - A descriptive characteristic, an opinion, a property or a trait. Examples are employee satisfaction through surveys which gives a qualitative report. 8. Quantitative KPI - A measurable characteristic, resulted by counting, adding, or averaging numbers. Quantitative data is most common in measurement and therefore forms the backbone of most KPIs. Top materials: top sales KPIs, Top 28 performance appraisal forms, 11 performance appraisal methods
  • 6. Top KPI materials for marketing communications manager If you need more KPI materials for marketing communications manager, please visit: http://kpi123.com/list-of-kpi-samples Other materials from http://kpi123.com: •Top 28 performance appraisal forms •11 performance appraisal methods •1125 performance review phrases Top materials: top sales KPIs, Top 28 performance appraisal forms, 11 performance appraisal methods Interview questions and answers – free download/ pdf and ppt file