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Off UR Face


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Off UR Face

  1. 1. OFF UR FACE
  2. 2. OFF UR FACE Click above to play video
  3. 3. ELEVATOR PITCH <ul><li>Two star crossed lovers came to our city with creativity and dreams. Now it will take an angel, to rescue them from the devil and the cyber-zombie entertainment thing’s for sure… </li></ul><ul><li>FAME HAS NEVER BEEN SO DANGEROUS </li></ul>
  5. 5. THEMES
  7. 7. SOUND PALETTE Click here -> to play audio samples
  8. 8. MORE THAN A FEATURE FILM <ul><li>New ways of marketing, new ways to finance. </li></ul><ul><li>Create a universe, around the film, that participants can immerse themselves in: </li></ul><ul><ul><li>Live events. </li></ul></ul><ul><ul><li>Pop-up shops/venues. </li></ul></ul><ul><ul><li>Online characters with intertwined narratives. </li></ul></ul><ul><ul><li>Online, interactive, “pixel town” map concept. </li></ul></ul><ul><ul><li>Audience engagement and participation. </li></ul></ul><ul><ul><li>A transmedia campaign. </li></ul></ul>
  9. 9. TRANSMEDIA CAMPAIGN <ul><li>A online and offline participatory universe that becomes part of the participants’ life. </li></ul><ul><li>The participant can engage, discover and interact with this universe, both virtual and real-world, creating a fiction which runs parallel to their real lives. </li></ul><ul><li>The participant becomes a part of the narrative by sharing their own stories from experiences they have within the universe. </li></ul><ul><li>The campaign will generate a buzz and excitement around the project leading up to the feature films release and beyond. </li></ul>
  10. 10. YOMI AYENI TRANSMEDIA CASE STUDY Click above to play video
  11. 11. TRANSMEDIA PLAN <ul><li>Live events (music/art/fashion). </li></ul><ul><li>Online, interactive, Off UR Face town. </li></ul><ul><li>Real-world pop-up shops/venues. </li></ul><ul><li>Characters from the film have an online presence (facebook, twitter, blogs, personal websites). </li></ul><ul><li>Real-world participatory story lines. </li></ul>
  12. 12. OFF UR FACE TOWN Image by China Mike Image from Google Streetview
  13. 13. OFF UR FACE TOWN Clickable doorways/buildings Partners website Participants share their experiences and personal stories Image by China Mike
  14. 14. ONLINE CHARACTERS AND NARRATIVES <ul><li>Online narratives create pieces of a puzzle that participants can discover, investigate and interact with. </li></ul><ul><li>Once actors cast they will make a real-world appearance and drive real-world narratives. </li></ul>
  15. 15. UR FACE Spoof social network website
  16. 16. LIVE EVENTS Music Art Fashion
  17. 17. POP-UP SHOPS/VENUES <ul><li>Integrated within the experience/universe. </li></ul>Hairdressers Record store Fashion store
  18. 18. INTENDED OUTCOMES <ul><li>To create an invasive and participatory universe where participants are provided with opportunities (online and real-world) to immerse themselves as fully as they wish. </li></ul><ul><li>To create opportunities and tools for participants to tell their own stories of their experiences in Off UR Face town. </li></ul><ul><li>To create parallel narratives related to the themes, mood and narrative of the Off UR Face feature film. </li></ul><ul><li>To build an audience for the feature films release. </li></ul>
  19. 19. CORE CREATIVE TEAM <ul><li>BrainShack Productions </li></ul><ul><ul><li>Brian Morgan (Writer/co-director/co-producer) </li></ul></ul><ul><ul><li>Andrew Shackleton (Co-producer) </li></ul></ul><ul><li>Lorna Love Lavelle (Co-director) </li></ul><ul><li>Gary Holding (Co-producer) </li></ul><ul><li>Yomi Ayeni (Digital producer) </li></ul>
  20. 20. LORNA LOVE LAVELLE SHOWREEL Click above to play video
  21. 21. TIMELINE                        Release                       post-production                       Production                       Pre-production                                               Pop-up venues                       Online characters and narratives                       Online pixel town                       Live events Nov Oct Sept Aug Jul Jun May Apr Mar Feb Jan  
  22. 22. BENEFITS FOR PARTNERS <ul><li>Collaborating with a cutting edge, youth targeted, sustained campaign (online and real-world) with longevity. </li></ul><ul><li>Addressing and engaging with mutual core markets; young, media aware, technology aware, trend aware. </li></ul><ul><li>Opportunity for participants to engage, through the story, directly with brands. </li></ul><ul><li>A pop-up venue as a component part of the online pixel town and promoted via the campaign. </li></ul><ul><li>Collaboration and involvement with the feature film e.g. designing key scenes, brand association, locations. </li></ul><ul><li>Participants will help spread the word in an experiential way. </li></ul><ul><li>Press/PR. </li></ul>
  23. 23. Created by BrainShack Productions Designed by … you?