8. Take advantage
of these H2H tips:
#2 H2H When it comes to face-to-
face experiences,
the H2H (Human-to-Human)
effect has changed the
communication game.
9. Speak to emotions and
develop an authentic
connection—it’s about
them, not you!
10. and engage attendees in a
meaningful way: evoke
excitement and intrigue—give
them something to reveal!
Understand your
11. Stay true to your brand
persona in a humanizing way.
Convey your tone of voice.
16. Is your message different from
the guy next door?
Or is it elevated in a new &
interesting way?
17. Address the level of booth
energy when communicating
your message on the show floor.
Energy can be addictive & help drive booth traffic
if you find the right fit for your target audience!
18. Get hands on!
Create a two-way exchange:
leverage gamification or interactive technology
to pull attendees through!
19. Getting the audience
to the next step through
a call-to-action!
Remember the
main reason for
having the booth
at all:
CTA
20. #4 The Google Check
Ensure a
successful
program by
doing “The
Google
Check”
21. What experience are
you giving me that
Googling can’t?
What are you telling
me beyond what I can
find on Google?
What are you showing
me that I can’t see
from a Google search?
22. How is your story
personified
with a message
that sticks?
26. Keep a list of NOTES for
everything you come across!
Whether it’s a good
buzzword or a cool
idea you saw,
develop and track a
high-level list of
thought-starters!
27. Elle Kane, Digital Creative Lead
About The Author
Connect with me!
@elle_kane
/ellekane