brief findings in IFA

1. IFA REPORT
SEPT. 2011

2. CONTENT
• Objectives
• Major Brands & Key Findings
• Product Feedback

3. OBJECTIVES
• To outline major brand presentation in IFA;
• To summarize key product concept and demonstration;
• Tocomprehend general trends and inspire new idea from PP
perspective.

4. MAJOR BRANDS
• Samsung
• Sony
• LG
• Panasonic
• Toshiba
• Philips
• Loewe
• TCL
• Other Chinese

5. SAMSUNG

6. ENJOY THE SMARTER LIFE
• Smarter TV:
• Vast quantity of Applications (for you - regional, wide coverage);
• Living Room Device Eco System (not only for show);
• 3D is the basic
• Design (CMF):
• Metal > Chrystal > High Gloss;
• Narrower

7. SONY

8. PLAY, WATCH, SHARE, LISTEN
• Google TV to be continued....
• Entertainment (Content & Service) is king:
• Play: Play Station Network;
• Watch: Video Unlimited;
• Share: Personal Space;
• Listen: Music Unlimited
• User Experience is key:
• better tablet-TV interaction;
• intuitive product design (Tablet S)

9. LG

10. DO IT ALL IN 3D
• 3D:
• Total value-chain development (Content Creation, Pipeline, whole portfolio of
device and service)
• Smart TV:
• Premium content (Open IPTV, VOD and Catch-up TV);
• LG APPs (Education, Entertainment);
• UI (Home Dashboard & Magic Motion Remote Control)
• Pentouch for Plasma: re-value-proposition of LOST Kingdom

11. PANASONIC

12. PANASONIC
• 3D is good for entrainment;
• VIERA Connect (Smart TV):
• Smart VIERA Portal (Cloud based);
• Content sharing via DLNA
• ECO (Low carbon footprint)

13. TOSHIBA

14. TOSHIBA
• 3D:
• Glass-free 3D;
• Membrane “holographic” concept DEMO
• Toshiba APPs Connect (Smart TV):
• Cloud based portal;
• HbbTV
• Tablet AT200 (Pure Hardware Manufacturing)

15. PHILIPS

16. SENSE AND SIMPLICITY
• Whole day solution (from 7:20 to 22:50)
• Nice DEMO;
• Immersive entertainment:
• Fine sound solution;
• intelligent remote thru Android and iOS
• Design:
• Cinema 21:9
• Ambi-light is going on....plus for 3D

18. LOEWE
• Design: The Loewe Art;
• Connect: Cloud based portal;
• The future of Home Entertainment is INDIVIDUAL

20. • Smart TV of full package:
• Gesture control;
• Smart TV with local service;
• Super Smart TV running Windows
• 3D of all type:
• Visual holographic;
• Passive 3D;
• Active 3D;
• Glass-free 3D
• 21:9 Glare Cinema: better 21:9 cinema

21. OTHER CHINESE

22. CHINA IS GLOBALIZING
• HAIER:
• 3D, Wireless-charging, Yahoo TV
• Hisense:
• Smart
• Changhong:
• 3D, Smart

23. SUMMARY
• What's hot in this IFA: Tablet, 3D, Smarter TV;
• Brands highlight:
• Samsung: Rich App Store, multi-screen, 3D;
• Sony: Content, tablet-TV interaction, entertainment;
• LG: Everything 3D, Pentouch for Plasma
• Trends move:
• 3D in all device (LG is differentiating);
• Living room device Eco-system;
• Content matters, and simplicity is the key