Learn how to list your audio tour or app on Detour this summer and get connected to a global traveler community. BYOD is 50% at Detour sites, proving for the first time that organizations can meaningfully reduce operations cost and complexity of handing out rental devices on site. At the same time, Detour platform is growing significantly - with hundreds of thousands of users, distribution on Airbnb and hundreds of in-destination partners.

1. Listing on Detour
Extend your on-site audio guide/app
& connect with our global community
SUMMER 2017

2. BYOD is 50% of tours at Detour sites, proving for the first time that BYOD
can meaningfully reduce the cost and operational complexity of handing
out hardware.
So, even though you have an on-site audio tour or app on rental devices,
it’s a good time to list your tour on Detour as well.
Why Detour, why now?

3. World-class visitor experience
Award-winning design and features not available
elsewhere:
• Play full length audio walks, individual messages
(stops) or playlists
• Supports audio, video, transcription, text, audio
description, external links
• Friends can sync audio to listen together: Audio
Sync Demo
• Media rich timeline connected to social media
• A/R camera
Tour start screen for the Gettysburg Story
listed on the Detour app

4. Join a platform with scale
With 150 tours in 20 cities and hundreds of
thousands of users, Detour is the first platform to
offer organizations the benefits of real scale:
• Distribution in Airbnb’s app connects Detour with
millions of travelers
• Affiliate program with hundreds of hotel, ride
share and other in-destination partners promote
Detour to guests
• Street teams in major tourist hotspots throughout
the summer handing out free Detours and swag
Detour integration into the Airbnb app

5. With features that drive discovery and usage:
• Push notifications to alert users they are near a
tour start
• Near You…home screen that surfaces nearby
tours in Walk Now section
• Short, shareable video previews
Home screen showing push notification that
the user is near the Museum
Join a platform with scale (2)

6. Listing on Detour doesn’t require any new
technology or additional staff resources:
• Send us your content and a pdf map of your
site and we’ll have you up and running in 2
weeks or less
• No indoor positioning required
• We’ll even send you headphones to hand out
to visitors who might not have brought them
along
Listing is fast and
easy

7. Here’s how we’re addressing the concerns you might
have about listing on Detour:
• No long term contract required
• No fees to get started, no fees on free tours until at
least Jan 2018 - you decide if you want to continue
at any time
• Low revenue share on paid tours, so you only pay
if it’s selling
• No new technology needed
• Content can be geofenced, so you don’t have to
worry about the visitor promise of an included
audio guide - everyone gets the audio on their
chosen device but only those who enter the site
Home tab showing how users are prompted
to take tours they’re closest to
No risk to get started

8. CONTACT US
PLATFORM@DETOUR.COM
(415) 533-9696
SIGN UP AT
PLATFORM.DETOUR.COM