Reference, Commuinications, Marketing, Non-Profit

1. To Whom It May Concern:
It is a pleasure to provide extremely positive feedback on Lisa Howard’s time as
Communications Manager at Trama Textiles, a Mayan women’s weaving cooperative in
Quetzaltenango, Guatemala. Lisa was a member of the Trama Textiles team from 23 June to 15
August 2014.
During her time at Trama, Lisa was instrumental in unifying the Trama Textiles brand and
greatly increasing our social media presence, quantified below:
• Facebook: 244% increase in average Post Reach, 166% increase in average Total Reach,
157% increase in average Likes/Comments/Shares
• LinkedIn: 75% increase in Followers
• Pinterest: 667% increase in weekly Repins
• Instagram: 19.44% increase in Follower Growth, 6.77% increase in average Engagement
Additionally, Lisa led the project to develop a new website, created brand style guidelines
and documents, and researched, planned, and wrote a social media strategy document to enable
us to continue development of our social media platforms after her departure. We continue to use
her strategy to build the Trama Textiles brand presence and further develop our international
client base.
I would happy to provide further information about Lisa’s outstanding contributions
during her time at Trama Textiles. Please feel free to contact me at coordinator@tramatextiles.org
with any questions, comments, or concerns.
After 1 November 2014, I can be reached at william.d.haggerty@gmail.com.
Very respectfully,
William Haggerty
Volunteer Coordinator
coordinator@tramatextiles.org