Method sells environmentally-friendly household cleaners and personal care products. While Method has success on Facebook, engagement is low on other platforms like Twitter. To improve social engagement and traffic, the document proposes a three-part digital strategy: 1) Promoting Method's account and tweets to reach new audiences, 2) Partnering with influencers through sponsored content to target niche markets, and 3) Placing Method products in videos and content to showcase the brand's products in use.

1. A New Method
for
A strategy for a brand that seems
to have it all down to a science
By Savannah Swix

2. Who is Method?
● Method sells “naturally-derived, biodegradable, non-toxic
household cleaners, laundry supplies, personal care + soap.”
● Headquartered in San Francisco, but has plants and other
locations in cities like Chicago and London, UK.
● Created by college roommates in early 2000s
○ Adam Lowry and Eric Ryan

3. Method’s Creative/Brand Strategy
● @methodhome is the username across social media platforms.
● Consistent color scheme and font/symbol choice.
○ Lowercase letters
○ Replace all use of “and” with a “+” sign
● New content is shared frequently on all social media platforms.

4. Identifying Obstacles for Growth
● Struggle to gain consistent engagement across all social
platforms.
● Method’s Twitter engagement is low considering typical traffic on
platform.
○ Facebook is Method’s most followed/engaged platform.
● Customers are presumably early 30s to middle age.
○ 36 percent of the people on Twitter are between ages of 18 and 29.
○ Facebook has a high range of use between the ages of 18 and 65+.

5. My digital strategy to
encourage social engagement/traffic
Promoted Account and Tweets
Steps to Improvement
Influencer Marketing
Product Placement

6. Promoted Account and Tweets
● Boosts visibility to audiences
untapped by current social and
promotional efforts.
● Use when Method launches new
product line, like recent kitchen gel
hand washes.
● Twitter reports, 85 percent of people
claim that Promoted Accounts on
Twitter help them to find new
businesses.

7. Influencer Marketing
● Brands partner with YouTubers, bloggers, Instagram stars and
more.
● Reach niche markets via influencers whom their audience trusts.
● How would this work for Method?
○ Sponsor influencers’ tweets, Instagram posts, YouTube videos, etc.
○ Send influencers products to try and feature in videos or blog posts.
■ Give unique discount codes to influencers, track brand awareness and sales.

8. Potential Influencer Partnership
● Meet the Travis Family!
● Posts daily vlogs on YouTube
channel, ItsJudysLife.
● The Travis family is conscious of
trying to feed their kids healthy,
organic foods.
● This health-conscious
characteristic could make them
great partners for Method.

9. Product Placement
● A tested method that has long
been part of the industry.
● DIY cooking videos are new to
social media scene.
○ Method could partner with Tasty to
show people preparing to cook by
washing hands with Method hand
soap, cleaning up after with the all
purpose cleaner and dish soap.

10. Summary of my strategy
● Three parts:
○ Promoted Account and Tweets
○ Influencer Marketing
○ Product Placement
● Method has a very strong and fun digital strategy.
● Brand is proving it is growing.
○ Website
○ Numbers, like increasing Twitter followers