This is an account of my experiences with the Gary Vaynerchuck brand, this is my own words, and has not been checked or viewed by a lawyer or legal professional.

1. RE – Gary Vaynerchuck / Lisa Cullen
1. 2018 March, my daughter is 2 about to turn 3 and I decide that it is time to reskill myself in social media. This was
brought on by my background in Human Resources with a major in Marketing at university, coupled with the
frequent discussions regarding online safety and parenting that were occurring at the local playgroup at which I was
a volunteer.
2. I find Gary Vaynerchuck’s marketing on Facebook and a friend of mine purchases his book ‘Crush It’. I proceed to
comment and follow his marketing.
3. Interested in social media use, children and online bullying, I proceed to become active online, I reactivate an old
Twitter / Instagram account and comment and post on these platforms daily.
4. Unbeknownst to me Gary is or was running a cult, as the cult leader he offers to protect people from internet haters,
tells people he loves them more than their family, instructs them to make positivity louder and kill people with
kindness.
5. Also unbeknownst to me Gary decides to play a game on Twitter where he pins me in tweets, this coupled with his
“love” content, and the music that he shares, gave the impression through innuendo to his cult followers, that I was
his ‘side chick’ or ‘lover’.

2. 6. I was not aware of the game he had decided to play with me or why people are pinned in tweets, the other accounts
picked up on the game and probably assumed that I either worked for him or was associated with him either
romantically or in some other manner, all of course drivers of attention to his brand. Whilst the other brands pinned me
in tweets occasionally, however, because they do not have the same ‘cult love’ like marketing tactics as Vaynermedia,
from my perspective it was harmless from the other brands and just drew attention to his brand.
7. On the Instagram platform I am treated as the whore of Babylon to put it plainly, accounts on Instagram would target
sexual content towards me, online swingers groups would target me, men would send me messages and then their page
would be pictures of guns, offering to make the love problems go away.
8. To add insult to injury this brand particularly scared because I was gaslighted; meaning when they have the attention of
a target they direct the content towards them by either showing pictures that look like them, directing content that is
relevant to their pages on Instagram and then Gary will start to say in the content that he loves you or say things like
‘when you know, you know’, or put out lots of hearts to penetrate the target and or make the target think that he wants
something from them.
9. Because the love content scared me, as a strange man with more power than me, more money than me who I had never
met, who is pinning me in tweets, with the innuendo that we are lovers was terrifying, and as it was directed through
content, I had no way of going to the police, so I felt isolated, I alerted a few other famous brands of my presence, I did
not ask them to do anything, I needed others to see what was happening, as isolation in predatory situations is
dangerous.

3. 10. I sought to find anyone else who had interactions with his brand or who is connected with this brand
11. At this point I am receiving lots of sexual innuendo, through content and suspicious messages from what I assume was cult
members, so I start posting negative comments to his Twitter, saying I’m not a fan and that I hate him and this is getting
ridiculous.
12. It is around this time that my phone starts acting weirdly posting comments that I didn’t post, computer generated voices
ringing my phone, offering me money for sex, and to sign simple contracts, a friend started receiving weird messages from
me and vice versa, my Facebook similar unexplainable things start happening. I change my number, change my email and
all my passwords to accounts.
13. Furthermore, I messaged Vaynermedia directly telling them what is happening to me e.g. the innuendo that we are in a
relationship and, asking what they want from me? And other messages of that nature, pretty much saying anything to get
some clarity at this point, as these requests for help were ignored, I am left to assume the intention is malicious.
14. Gary on Twitter then decides to target his content towards me saying he hates me, puts out pictures of him saying ‘fire’,
now as I have been receiving online threatening content this is particularly scary, I am now trying to analyse this crazy
company as a threat to my personal safety.
15. Because all the communication is through content or innuendo, it is almost impossible to go to the police with the
information or to prove it, so that isolates me further.

4. 16. In my investigations to see who else is connected to his company, I find his brand manager, his videographer, and Chief
Heart officer and many others who work at his company, I comment on the content of a few of these people as I am trying
to find out what is going on with the company, why they are portraying themselves as benevolent people and ignoring my
legitimate requests for safety or communication about the matter. This mismatch did not make sense.
17. It is important to note, this companies branding uses a ‘pick your perspective’ tactic words are highlighted in red and others
in black or white, to send a double meaning in his content, one meaning to his followers and another meaning to the
targeted accounts, the targeted accounts would receive a hurtful perspective in my opinion as a way of driving numbers to
his page, (because people tend to watch what they hate more than what they love), these hidden messages could cause
schizophrenia in my opinion (seeing hidden messages in content, is similar to thinking the T.V. or newspaper is talking to
you) and I tweeted that to the head of Instagram in 2020. (this has since changed and the highlighted content seems more
non direct, that may change in the future).
18. The targeted love content, coupled with his power as a subject matter expert and as a trusted adult, speaking to people
either in high school or who see him as a guru is, together with the ambiguous definitions of love in my opinion, grooming.
I witnessed some people responding to his targeted content with sexual innuendo in return. One child that stands out in my
memory was a Russian child who dropped out of school, he was disowned by his parents on Gary’s advice, so he started
posting content towards Gary who he saw as a father figure. I alerted Gary’s sister to the predatory nature of the marketing
and she blocked my account. (The message - Your parents don’t understand the future, and they don’t care about you, Gary
does, and he really loves you, is quite a dangerous thought to be putting in the heads of vulnerable people all around the
globe).

5. 19. At this point, after his sister blocks me, I lockdown my Instagram and twitter completely and move to Linkedin to
investigate further. Remembering, I still see this man and company as an unknown threat, I am looking to gain knowledge
to ease my anxiety.
20. I start making comments on his LinkedIn account to gain further clarity, every time I comment or try to expose what is
happening to me, I have people commenting saying not to believe me or that I am crazy, because when you market
yourself on the side of good anything against it is hate, and as instructed by their leader they are getting rid of hate, which
in this case is anyone who has had a bad experience, is being bullied by or who disagrees with Gary, I had one cult member
call me a psionic, energy vampire, to use just one example.
21. I decide that if there is nothing I can do to stop it that I must just have to live with it. However, the constant stalking and
responding in content, when I don’t like it and I have made it very obvious through my content on both Instagram and
twitter to him and a few of his staff that I don’t like it or them and not knowing what they want from me starts to take its
toll on my mental health.
22. When I find his CHO (I have a degree in human resources) I discover that the advice she is recommending is a huge breach
of the employment relationship, love and power imbalance often equates to grooming and calling employees toxic is
bullying, which coincidentally is what is happening to me, assuming that she has the employees best interests at heart, as
that is the public image she displays, and perhaps the problem is a lack of education as she does not have a formal
education in this area, I sought to share my knowledge with her explaining how her recommended practices can cause
harm and how to fix, she ignored my suggestions, given that I was under a lot of duress at the time from this company and
my attempts to provide education and explanation about the situation were ignored, I assumed she must have malicious
intent at this point.

6. 23. So I decide to write comments on Gary’s Linkedin at the end of 2019, with the hopes to start the year fresh, saying that I do
not consent to the company targeting their content towards me, making it very clear. This does not make them stop,
because of the unique relationship of being pinned in tweets and psychological harassment I received, with no response as
to why, I start to develop anxiety, the feeling of being watched and stalked online, leads me to delete my Instagram (which
I later reopen as a dummy account) and I start to develop paranoia.
24. I let Gary know via twitter that I will be seeking professional help, for the damages that his actions have caused me.
25. I seek medical help, have the doctor draw up a mental health plan and see a psychologist to ensure my mental health does
not deteriorate any further, as I have sole responsibility of a child and I must ensure that I am of sound mind. The time
spent dealing with this took away from my daughter and I, the impacts of dealing with this situation publicly, has reduced
my chances at employment and has taken time away from me that could have been spent writing my book and
subcontracting my skills is particularly distressing to me. Although I am assured that spending more time with
grandparents and other family members is ok for a child’s development from the age of 3.
26. I continue to look for answers and am given no response from this company by means of apology, explanation or remedy
for personal damages. I comment to the CHO of the company on her public Linkedin that this behaviour is unacceptable
and question if there are a number of other women that have been attacked in this manner by this company, she then blocks
my account.
27. I still experience anxiety when I see content from the company and writing the affidavit causes me distress.

7. 28. I have recently discovered through searches with Equifax that I have discrepancies with my identity and am currently
working to resolve these issues.
29. Living with the fear of being stalked online, and dealing with the psychological attacks from this company, the answer I
have been given from those who care about me is just delete your Instagram, lockup your Twitter and block the account.
30. I feel I have a right to be on the internet as well as Gary and Vaynermedia associates, however the manner in which they
have chosen to deal with this issue, the stalking and the unknown threat of this company poses to my safety, stops me
feeling free to express myself and my services and skills online.
31. Being forced to either live with the fear of being stalked or publicly address the problem has led me to write this affidavit.