Pelican Post

2. W5+H
• WHO
• WHAT
• HOW
• WHY
• WHERE
• WHEN
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3. WHO
• Who are we?
– Joanne Chevalier publisher
– Retired Recovery Room nurse
– Lives in Palm Coast
– Loves golf, bridge, cooking and
four granddaughters
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4. WHY
Why did Joanne start this project?
– Past 6 years there was no single source for what’s
on around town;
– or she would hear about an event from a friend
after the fact;
– or look for something to do when the grandkids or
snowbirds came to visit.
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5. WHAT
• Professional
– writing
– art design
– editing ?
• Minimum 55% editorial content
• Glossy 48 page self cover 80lb paper magazine
• Fully supported by our advertisers
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6. How
• Joanne creates the editorial content
• Paul Beaulieu does the art design and layout
• Professional writers
• Professional editors at large
• Mike does the production and advertising
sales
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7. WHERE
• Distributed to over 5,500 homes and businesses in
the gated communities of Flagler county specifically;
– Mailed to residents of Grand Haven, Hammock Dunes,
Ocean Hammock, Hammock Beach, Cinnamon Beach,
Matanzas Shores, Sea Colony, N. Oceanshore Blvd., Flagler
Beach, Palm Coast Plantation, Sanctuary, and C Section and
others
– Also dropped shipped to Real Estate agents, dentists,
service centers and advertisers’ offices and Flagler
Chamber of Commerce.
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8. WHEN
• Published quarterly
• March, June, September, and December.
• Deadlines for input is January 25th, April 25th,
August 10th, and October 25th.
– Input consists of advertising, articles, theatre,
music, dining, events and three months of tide
tables
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9. Articles
• We seek out items of local interest
Nature
Florida Agriculture Museum, Eagles of Flagler county, Tiny Little
Dolls, Florida Turtle Hospital, Gamble Rogers Park, Kayaking the
Intracoastal, Biking the Trails of Flagler County and Day Tripping
Artists
Paul Beaulieu, Art LaMay, Bob Carlsen, Tom Anastasio, Christine
Sullivan, Paul Baliker, Community Chorus, Helene and Eric Bess, et
al.
Local Interest
Flagler County Art League, Creekside Festival,
Restaurant reviews, Ask the Realtor, Shop ‘Til You
Drop, Business in Profile, Book reviews, etc.
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10. • A comprehensive review of events in the Daytona
Beach, Ormond Beach, Flagler County, St.
Augustine, and Jacksonville areas for the ensuing
three months
• Emphasis is given to theatre and
performing arts
• Focus is given to worthy projects
The Greatest Save, Christmas Come True,
GAL, Friends of A1A, PCBN Wounded
veterans, et al.
What’s On Around Town
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11. • A beachcomber’s guide to the Atlantic tides of
Flagler county
• Full three
months of
tide tables
in one place.
Tide Tables
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12. Advertisers
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Flagler Playhouse R&K Roofing Hammock Dunes Club
Trinity Presbyterian Newport Senior Link United HealthCare
Limelight Theatre Ormond Main Street Florida Family Dentistry
Barnier Ameriprise Financial Services Inc. White Orchard Spa
Chiumento, Selis, Dwyer Artistic Salon & Body Works FCCC-Creekside Festival
Hammock Gardens Supreme Steamer Dr. Paint
City of Palm Coast Sam's Auto Diagnostic Memory Hopkins RE
AHC Safe & Lock Edible Arrangements Eye Style Optical
386 Berkshire Hathaway HS RE Pet Stylez Grooming
Glenmoor Palm West Real Living RE Greg Lynn Jewelers
Hammock Real Estate The Molly Carey Team RE No Stress Move RE
Grand Living Realty RE Cruise Planners Palm Coast Shores Realty
Paul Beaulieu - Artist Limelight Theatre Palm Coast Arts Foundation
ATEC Elsbeth Catalano RE Title Chain, Inc.
Chez Jacqueline PJ Blackmon/Cat Duffy RE Flagler Chamber of Commerce

13. Advertising
• Magazine
• Rough print
• Pull out cards
• Post cards
• Coupon ads
• Internet
• Radio/TV
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Types of advertising include;

14. Advertising
#1 objective is brand identity and creating public
trust
Retention is a most important goal
• Multiply views are critical for memory retention
• 6 to 22 impressions are required keep an attentive
audience
• Up to 100,000 impressions per issue for advertisers
• Over 5,500 upscale residents
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15. 8/15/2016 PelicanPostMagazine.com 15
Offers;
Upscale audience,
Reader interest, and
Durability.
THE place to advertise

16. Steady increase in circulation each year
Started by the size being driven by advertisers, now
the size is driven by content
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Magazine History
Dates 2012 Q1 2012 Q2 2012 Q3 2012 Q4 2013 Q1 2013 Q2 2013 Q3 2013 Q4 2014 Q1 2014 Q2 2014 Q3 2014 Q4 2015 Q1 2015 Q2 2015 Q3 2015 Q4 2016 Q1 2016 Q2
Spring Summer Fall Winter Spring Summer Fall Winter Spring Summer Fall Winter Spring Summer Fall Winter Spring Summer
Advertisers 9 19 23 33 38 34 45 47 49 39 45 52 50 39 51 52 54 40
Pages 20 24 32 32 32 40 40 48 48 48 48 52 48 48 48 48 48 48
Circulation 1,550 2,550 3,700 4,500 4,600 4,700 4,700 4,700 4,800 4,900 5,000 5,100 5,200 5,200 5,200 5,300 5,400 5,500
Percentage
increase 65 45 22 2 2 0 0 2 2 2 2 2 0 0 2 2 2

17. Summary
• Local magazine created by locals
• Supported by locals
• Enjoyed by locals
We are having fun!
Thank you for supporting the Pelican Post
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