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Civic EngagementCivic Engagement
Putting “Community” BackPutting “Community” Back
Into Community CollegesInto Community Colleges
The Collaboration ContinuumThe Collaboration Continuum
http://www.optimizemag.com/issue/001/strategies.htm
Phase One: Creating the VisionPhase One: Creating the Vision
 Module OneModule One
– Explore ideas & optionsExplore ideas & options
w/citizens & Core Teamw/citizens & Core Team
membersmembers
 Used consultants toUsed consultants to
help defining mission,help defining mission,
goals, team rules,goals, team rules,
strategystrategy
– LeadershipLeadership
Development EffortsDevelopment Efforts
– Training EffortsTraining Efforts
 Module TwoModule Two
– Gather input from groupsGather input from groups
via communityvia community
conversations using theconversations using the
Speakers TeamSpeakers Team
 Used Chattanooga videoUsed Chattanooga video
 Sought diverse groupsSought diverse groups
for diverse inputfor diverse input
 Organized like a UnitedOrganized like a United
Way campaign usingWay campaign using
civic & employee groupscivic & employee groups
Phase Two: Community Vision 2000Phase Two: Community Vision 2000
 Module ThreeModule Three
– Establish a control system with a data baseEstablish a control system with a data base
(Microsoft Outlook)(Microsoft Outlook)
 Establish the organizational structureEstablish the organizational structure
 Establish the team job descriptionsEstablish the team job descriptions
 Establish a communication systemEstablish a communication system
 Set up a timelineSet up a timeline
 Set up a budget for the teamsSet up a budget for the teams
 Set up accountability system for validating theSet up accountability system for validating the
votevote
– College’s job is to manage the process, theCollege’s job is to manage the process, the
timeline & the communication systemtimeline & the communication system
 Allow for & encourage “out-of-the-box” thinkingAllow for & encourage “out-of-the-box” thinking
 Let the volunteers “dream” of what this could beLet the volunteers “dream” of what this could be
Phase Two: Community Vision 2000Phase Two: Community Vision 2000
 Community Vision 2000 Team - The LeadershipCommunity Vision 2000 Team - The Leadership
– Speakers TeamSpeakers Team
 Canned 30 minute program using trained speakers:Canned 30 minute program using trained speakers:
– Chattanooga Video – visual aidChattanooga Video – visual aid
– Define community AssetsDefine community Assets
– Brainstorm community GoalsBrainstorm community Goals
– Booth TeamBooth Team
– Voting TeamVoting Team
– Vendor’s TeamVendor’s Team
– Entertainment TeamEntertainment Team
– Communications TeamCommunications Team
– Decorating & Layout TeamDecorating & Layout Team
– Idea TeamIdea Team
– Residential Campaign TeamResidential Campaign Team
Phase Three: Implementing the VisionPhase Three: Implementing the Vision
 Module FourModule Four
– Create the Vision TeamCreate the Vision Team
– Train the Vision TeamTrain the Vision Team
 Module FiveModule Five
– Organize teams to implementOrganize teams to implement
the top goalsthe top goals
 Education ImplementingEducation Implementing
TeamTeam
 Infrastructure ImplementingInfrastructure Implementing
TeamTeam
 Health Implementing TeamHealth Implementing Team
 Community DevelopmentCommunity Development
Implementing TeamImplementing Team
 Economic DevelopmentEconomic Development
Implementing TeamImplementing Team
 Service to CitizensService to Citizens
Implementing TeamImplementing Team
Phase Three: Implementing the VisionPhase Three: Implementing the Vision
 Module SixModule Six
– Integrate community developmentIntegrate community development
concepts into the culture to sustain theconcepts into the culture to sustain the
effortsefforts
Set up community communications systemSet up community communications system
Search & secure additional funding sourcesSearch & secure additional funding sources
Look for ways to partner with organizationsLook for ways to partner with organizations
Move to cultural change to think regionallyMove to cultural change to think regionally
Continue leadership developmentContinue leadership development
Measure & report the outcomes of theMeasure & report the outcomes of the
implementation of the community’s goalsimplementation of the community’s goals
Community Vision 2000 OutcomesCommunity Vision 2000 Outcomes
 Educational efforts:Educational efforts:
– Bachelors in Education in partnership with NMSUBachelors in Education in partnership with NMSU
– MBA in partnership with Eastern NM UniversityMBA in partnership with Eastern NM University
– Bachelors & Masters in Social Work in partnership with NM HighlandsBachelors & Masters in Social Work in partnership with NM Highlands
– Masters in Engineering Management in partnership with NM Mining & TechnologyMasters in Engineering Management in partnership with NM Mining & Technology
– Bachelors in Human & Community Services, web based, in partnership with NMSUBachelors in Human & Community Services, web based, in partnership with NMSU
– Bachelors in Nursing in partnership with NMSUBachelors in Nursing in partnership with NMSU
– And a promise of a Masters in Environmental Engineering in partnership with NMSUAnd a promise of a Masters in Environmental Engineering in partnership with NMSU
– Investment in ITV infrastructure to broaden distance learning effortsInvestment in ITV infrastructure to broaden distance learning efforts
 Community Development EffortsCommunity Development Efforts
– Sports Complex & Skate ParkSports Complex & Skate Park
– BeautificationBeautification
– Citizen advisory teams for the mayor & City of Carlsbad staffCitizen advisory teams for the mayor & City of Carlsbad staff
 Challenges:Challenges:
– No success in selling the concept tp the community’s political leadership thatNo success in selling the concept tp the community’s political leadership that
regionalization is the best strategy for survival and growth.regionalization is the best strategy for survival and growth.
– Limited success in selling the concept that the community colleges are truly aLimited success in selling the concept that the community colleges are truly a
partner in economic development – their value tends to be an afterthoughtpartner in economic development – their value tends to be an afterthought
Civic EngagementCivic Engagement
Putting “Community” Back IntoPutting “Community” Back Into
Community CollegesCommunity Colleges
Questions & CommentsQuestions & Comments
Civic EngagementCivic Engagement
Putting “Community” Back IntoPutting “Community” Back Into
Community CollegesCommunity Colleges
Questions & CommentsQuestions & Comments

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Civic Engagement1

  • 1. Civic EngagementCivic Engagement Putting “Community” BackPutting “Community” Back Into Community CollegesInto Community Colleges
  • 2. The Collaboration ContinuumThe Collaboration Continuum http://www.optimizemag.com/issue/001/strategies.htm
  • 3. Phase One: Creating the VisionPhase One: Creating the Vision  Module OneModule One – Explore ideas & optionsExplore ideas & options w/citizens & Core Teamw/citizens & Core Team membersmembers  Used consultants toUsed consultants to help defining mission,help defining mission, goals, team rules,goals, team rules, strategystrategy – LeadershipLeadership Development EffortsDevelopment Efforts – Training EffortsTraining Efforts  Module TwoModule Two – Gather input from groupsGather input from groups via communityvia community conversations using theconversations using the Speakers TeamSpeakers Team  Used Chattanooga videoUsed Chattanooga video  Sought diverse groupsSought diverse groups for diverse inputfor diverse input  Organized like a UnitedOrganized like a United Way campaign usingWay campaign using civic & employee groupscivic & employee groups
  • 4. Phase Two: Community Vision 2000Phase Two: Community Vision 2000  Module ThreeModule Three – Establish a control system with a data baseEstablish a control system with a data base (Microsoft Outlook)(Microsoft Outlook)  Establish the organizational structureEstablish the organizational structure  Establish the team job descriptionsEstablish the team job descriptions  Establish a communication systemEstablish a communication system  Set up a timelineSet up a timeline  Set up a budget for the teamsSet up a budget for the teams  Set up accountability system for validating theSet up accountability system for validating the votevote – College’s job is to manage the process, theCollege’s job is to manage the process, the timeline & the communication systemtimeline & the communication system  Allow for & encourage “out-of-the-box” thinkingAllow for & encourage “out-of-the-box” thinking  Let the volunteers “dream” of what this could beLet the volunteers “dream” of what this could be
  • 5. Phase Two: Community Vision 2000Phase Two: Community Vision 2000  Community Vision 2000 Team - The LeadershipCommunity Vision 2000 Team - The Leadership – Speakers TeamSpeakers Team  Canned 30 minute program using trained speakers:Canned 30 minute program using trained speakers: – Chattanooga Video – visual aidChattanooga Video – visual aid – Define community AssetsDefine community Assets – Brainstorm community GoalsBrainstorm community Goals – Booth TeamBooth Team – Voting TeamVoting Team – Vendor’s TeamVendor’s Team – Entertainment TeamEntertainment Team – Communications TeamCommunications Team – Decorating & Layout TeamDecorating & Layout Team – Idea TeamIdea Team – Residential Campaign TeamResidential Campaign Team
  • 6. Phase Three: Implementing the VisionPhase Three: Implementing the Vision  Module FourModule Four – Create the Vision TeamCreate the Vision Team – Train the Vision TeamTrain the Vision Team  Module FiveModule Five – Organize teams to implementOrganize teams to implement the top goalsthe top goals  Education ImplementingEducation Implementing TeamTeam  Infrastructure ImplementingInfrastructure Implementing TeamTeam  Health Implementing TeamHealth Implementing Team  Community DevelopmentCommunity Development Implementing TeamImplementing Team  Economic DevelopmentEconomic Development Implementing TeamImplementing Team  Service to CitizensService to Citizens Implementing TeamImplementing Team
  • 7. Phase Three: Implementing the VisionPhase Three: Implementing the Vision  Module SixModule Six – Integrate community developmentIntegrate community development concepts into the culture to sustain theconcepts into the culture to sustain the effortsefforts Set up community communications systemSet up community communications system Search & secure additional funding sourcesSearch & secure additional funding sources Look for ways to partner with organizationsLook for ways to partner with organizations Move to cultural change to think regionallyMove to cultural change to think regionally Continue leadership developmentContinue leadership development Measure & report the outcomes of theMeasure & report the outcomes of the implementation of the community’s goalsimplementation of the community’s goals
  • 8. Community Vision 2000 OutcomesCommunity Vision 2000 Outcomes  Educational efforts:Educational efforts: – Bachelors in Education in partnership with NMSUBachelors in Education in partnership with NMSU – MBA in partnership with Eastern NM UniversityMBA in partnership with Eastern NM University – Bachelors & Masters in Social Work in partnership with NM HighlandsBachelors & Masters in Social Work in partnership with NM Highlands – Masters in Engineering Management in partnership with NM Mining & TechnologyMasters in Engineering Management in partnership with NM Mining & Technology – Bachelors in Human & Community Services, web based, in partnership with NMSUBachelors in Human & Community Services, web based, in partnership with NMSU – Bachelors in Nursing in partnership with NMSUBachelors in Nursing in partnership with NMSU – And a promise of a Masters in Environmental Engineering in partnership with NMSUAnd a promise of a Masters in Environmental Engineering in partnership with NMSU – Investment in ITV infrastructure to broaden distance learning effortsInvestment in ITV infrastructure to broaden distance learning efforts  Community Development EffortsCommunity Development Efforts – Sports Complex & Skate ParkSports Complex & Skate Park – BeautificationBeautification – Citizen advisory teams for the mayor & City of Carlsbad staffCitizen advisory teams for the mayor & City of Carlsbad staff  Challenges:Challenges: – No success in selling the concept tp the community’s political leadership thatNo success in selling the concept tp the community’s political leadership that regionalization is the best strategy for survival and growth.regionalization is the best strategy for survival and growth. – Limited success in selling the concept that the community colleges are truly aLimited success in selling the concept that the community colleges are truly a partner in economic development – their value tends to be an afterthoughtpartner in economic development – their value tends to be an afterthought
  • 9. Civic EngagementCivic Engagement Putting “Community” Back IntoPutting “Community” Back Into Community CollegesCommunity Colleges Questions & CommentsQuestions & Comments
  • 10. Civic EngagementCivic Engagement Putting “Community” Back IntoPutting “Community” Back Into Community CollegesCommunity Colleges Questions & CommentsQuestions & Comments