Employees are your brand ambassadors, good and bad. Nearly every interaction is filtered through an employee… customers, vendors, and community. So, they better believe in, and represent everything you want your brand experience to encompass.
Culture is the sum of what you permit and what you promote.
1. Culture is a brand issue – marketing should be at the table.
2. Culture and brand alignment is intentional. Communicate your brand internally.
3. Develop your culture of brand advocates – they are representing you, make sure they represent what you want them to be.
