The Royal is an agency that provides strategic consulting services to help clients drive business success and revolution through change. They have a global community of experts in areas like branding, strategy, marketing, and technology. The Royal works to understand clients' challenges and apply the best ideas, insights, and solutions to create tangible outcomes and growth.
2. S T R AT E G Y
R E V O L U T I O N
S U C C E S S
In the face of massive changes to business, branding, and
marketing, TheRoyal™ is an agent of change.
For our Clients, and our people, TheRoyal breaks through
the tyranny of the status-quo to drive success and
revolution.
Powered by a strategic services, community of top talents
sources from the TheRoyal.
The Royal team includes leaders in brand strategy, architecture,
strategic planning, research, and marketing consulting, digital
strategy, emerging media, public relations, retail strategy, customer
loyalty, sales enhancement, design thinking, and from its initial
stage to royal stage management.The key to life is accepting challenges.
3. P R O D U C T I V E T H I N K I N G
For any Client challenge, we apply the best talent, intellectual
property, and tools—sourced from anywhere inside or outside
our network, globally and locally.
OPEN SOURCE
In this random, uncertain world, revealing the small moves
that have a huge impact (both positive and negative) on
business is a critical skill.
CHAOSTHEORY
Consulting has become as right brain as well as left brain.
We go beyond pure analytics to design Clients' futures by
using passion, experimentation, and creativity.
DESIGN IDEA
Successful businesses place informed bets, and energy to
seize opportunities and act on them.
MAKING GOOD FORTUNE
TheRoyal makes the connection between deep strategy and
creativity to uncover the actionable answers Clients need.
Positive, measurable brand and business outcomes are
TheRoyal's single-minded goal.
“We believe in generating kings in business and the same
faith bestows on us by our clients”
4. W E A R E
We are domain experts and problem solvers who
are passionate about creating new value for our Clients'
companies. We thrive in the space between vision and action,
art and science, insights and ideas.
New Economy thinkers who leapfrog the obvious.
Few strategy consultants can bridge the disciplines of branding,
marketing, technology, business modeling, and ideation.
TheRoyal can.
The Royal talent we activated included:
A veteran brand strategy and architecture expert
Masters in statistical and financial modeling
Global vertical industry experts
M.B.A. marketing strategy consultants
Brand positioning and identity design specialists
The right talent applied up front allowed us to answer our
Client's brief in just three months—rather than the six months
such assignments often require.
OUR PEOPLE
Smart . Nimble. Focused. Fearless.
5. Technology
Website Development
Mobile Applications
Search Engine
Social Portals
Creative
Creative & Art Direction
Concept, Copywriting & Script
Motion Graphics & Digital Video
Illustration
Strategy
Brand Strategy
Sociology Research
Technology & Result Evaluations
Distribution
Engagement
Program Planning
Campaign Management
Employee Engagement
Digital & Online Marketing
Licensing
Song
Character
Name
TradeMark
Publishing
Printing
Broadcasting
Display
Internet
O U R W O R K
The Royal
TM
S T R AT E G Y R E V O L U T I O N S U C C E S S
Technology
Engagement
Creative
Licensing
Strategy
Publishing
6. We focus on three primary areas.
GROWTH STRATEGY
Identifying and activating the drivers of short- and long-term
revenue and profit growth.
Business Acceleration Brand Portfolio Strategy CustomerValue
Strategy
INTEGRATED SOLUTIONS STRATEGY
Improving marketing impact/ROI for brands with integrated
planning:
Pricing, packaging, distribution, financial modeling, marketing
communications.
Communications Planning
Integrated Marketing Planning
Marketing Effectiveness
INNOVATION STRATEGY
Designing “the next new thing.”
Creative and Content Innovation
Digital, Social, EmergingTechnologies
Data and Marketing Automation
O U R P R A C T I C E S
7. TA R G E T P L A N A C T I O N
There is no shortage of strategy consultancy in the marketing
landscape.
Nor any scarcity of marketing agencies digital, traditional, social,
or integrated.
And certainly no lack of research, analysis, and measurement
shops.
Our Clients tell us it's a struggle to bring these elements together
effectively to grow their brands and businesses as they face
difficult new challenges.
TheRoyal builds Board and C-level documentation to demonstrate
short-term success, as well as optimization blueprints for long-
term acceleration. We help organizations move from theory to
the strategic actions that propel businesses forward quickly.
If you need a resource that will dominate your business results
with you by connecting big thinking with pragmatic “getting it
done” and clear metrics, TheRoyal can help.
TheRoyal creates actionable plans...
not PowerPoint theory.
8. W O R K I N G F O R
Automotive
Business Support & Supplies
Computers & Electronics
Construction & Contractors
Education
Entertainment
Food & Dining
Health & Medicine
Home & Garden
Legal & Financial
Manufacturing,Wholesale, Distribution
Retail
Personal Care & Services
Real Estate
Travel &Transportation
TheRoyal provides strategic growth and innovation consulting to
some of the known brands in many categories.
BRANDING YOU