audience description

1. Audience Avatars
Thisfirstaudience memberisa40 or so yearold male,he wouldprobablyhave
seenthe original starwarsfilmswhentheycame out,thusmakinghimpart of the
primaryaudience.He wouldprobablyfallintothe uppermiddle classstereotype
witha reasonable disposableincome tobe able tospendonthe film. He wouldfit
intothe mainstreamcategoryof the four c’sscale. Respondingtoestablished,
nostalgicbrandshe wouldmake aneffortto watchthe whole seriesinthe
cinema. He wouldneedsecurityinhislifeandsohe wouldrecognise the original
characters andfeel the needtowatchon to continue tolive the story that the
characters have createdforhim.Due to hisage he will have a highupjob,in a
managerial role meaninghe will have the time and the moneytocommittothe
series.
A fortyyearold womanwill alsobe apopularaudience groupbecause she would
have beenaroundforthe original releases,althoughtheymaynothave appealed
to hershe may have seenthemwithherbrotheror father.She wouldbe well
respectedwithinthe companyshe worksat,and sowouldbe on a reasonable
salary,she wouldownherownhome and have grownup children,meaningthat
while she hasutilitybillstopayfor,she wouldn’thave topayfor herchildrenand
wouldhave a raise indisposable income whichcouldbe spentongoingtothe
cinema. She wouldprobablyfall intothe middleclassinthe NRSsocial
demographicscale,beingaprofessionalwoman. The oldergenerationwould
make up th eprimaryaudience forstarwars,theywouldbe the audience thatthe
original characterswouldappeal to.
The secondaryaudience fallsbetweenthe earlyteensandlate twenties.Thisis
the audience thatthe actionscenesandnew characters are aimedtowards.They
won’thave much disposable income astheyare mostlikelystudentsandwillbe
savingupfor drivinglessonsandothersuchventures,however,theyare more
likelytopayextraforimax,to make the experience more memorable and
enjoyable.Theymostlikelywouldhave grownupinfamilieswhere starwarsis
popular,thuscreating a niche audience thatare supreme starwars fans.The way
that star wars appealstopeople notfromthat sortof family,isthe suspensein
the trailer,causinga tensionandcuriosityastowhat will happen. Theywould
probablyfall intothe explorerandmainstreamcategories,astheywouldaimto
experience new thingsbutstill followthe trendstheysee developing.