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How to prepare your
investment Pitch
Lewa Abukhait – Chief Investment Officer
@lewaabukhait
VISION
Our vision is to become the leading technology-focused venture
capital firm in Saudi Arabia through domestic and international
investment in emerging companies
MISSION
At Daal, our aim is simple: to pioneer investment opportunities in
the emerging technology sector within the GCC region and beyond.
We do this through cultivating relationships between innovative
entrepreneurs and experienced investors
W
TAM
BM
C
MT
M
A
T/A
Investors are not homogenous
Startups even more fragmented
H2P
Investment
Pitch
VISION
Our vision is to become the leading technology-focused venture
capital firm in Saudi Arabia through domestic and international
investment in emerging companies
MISSION
At Daal, our aim is simple: to pioneer investment opportunities in
the emerging technology sector within the GCC region and beyond.
We do this through cultivating relationships between innovative
entrepreneurs and experienced investors
W
TAM
BM
C
MT
M
A
T/A
Who are we
What is the problem
How we fix it
What are we investing in?
VISION
Our vision is to become the leading technology-focused venture
capital firm in Saudi Arabia through domestic and international
investment in emerging companies
MISSION
At Daal, our aim is simple: to pioneer investment opportunities in
the emerging technology sector within the GCC region and beyond.
We do this through cultivating relationships between innovative
entrepreneurs and experienced investors
W
TAM
BM
C
MT
M
A
T/A
Total
Addressable
Market
How big is the opportunity?
TAM https://www.forentrepreneurs.com/calculating-tam/
•“according to Gartner, this is a $Xbn market by 2022”
•Least favorite way to frame a TAM discussion, and most commonly used. It contains remarkably
little information, and relies on faith in the analysts at Gartner
Top-down, using industry research and reports
•“here’s how we price and how many units of that price we can sell”
•Involves tangible, relatable data on current pricing/usage of the product and imagines a larger
customer base
Bottom-up, using data from early selling efforts
•“here’s how much value we can add, saving we can make and why we’ll be able to capture it.”
•Relies on an estimate of the value provided to a set of users by the product, as well as a guess at
how much of that value creation can be captured through pricing.
Value theory, using conjecture about buyer willingness to pay
VISION
Our vision is to become the leading technology-focused venture
capital firm in Saudi Arabia through domestic and international
investment in emerging companies
MISSION
At Daal, our aim is simple: to pioneer investment opportunities in
the emerging technology sector within the GCC region and beyond.
We do this through cultivating relationships between innovative
entrepreneurs and experienced investors
W
TAM
BM
C
MT
M
A
T/A
Business
Model
“Canvas”
How you will generate revenues?
BM
BM
VISION
Our vision is to become the leading technology-focused venture
capital firm in Saudi Arabia through domestic and international
investment in emerging companies
MISSION
At Daal, our aim is simple: to pioneer investment opportunities in
the emerging technology sector within the GCC region and beyond.
We do this through cultivating relationships between innovative
entrepreneurs and experienced investors
W
TAM
BM
C
MT
M
A
T/A
Competition
&
Competitive Advantage
Did you do your homework?
VISION
Our vision is to become the leading technology-focused venture
capital firm in Saudi Arabia through domestic and international
investment in emerging companies
MISSION
At Daal, our aim is simple: to pioneer investment opportunities in
the emerging technology sector within the GCC region and beyond.
We do this through cultivating relationships between innovative
entrepreneurs and experienced investors
W
TAM
BM
C
MT
M
A
T/A
Market
Traction
“Acceptance”
Well customs use/buy the product/service?
https://www.huffpost.com/entry/how-startups-can-create-minimum-viable-traction_b_5a132033e4b08b00ba67329eMT
VISION
Our vision is to become the leading technology-focused venture
capital firm in Saudi Arabia through domestic and international
investment in emerging companies
MISSION
At Daal, our aim is simple: to pioneer investment opportunities in
the emerging technology sector within the GCC region and beyond.
We do this through cultivating relationships between innovative
entrepreneurs and experienced investors
W
TAM
BM
C
MT
M
A
T/A
Metrics
Measurements
More info
Numbers don’t lie, People do.
income you receive when a customer buys your products or signs up for
your services.Sales Revenue
• Pricing
• Seasons
• Marketing
how your business is scaling, measure how your sales are developing
over a specified period of time.Revenue Run Rate
• Mainly forecasting
• Patterns
• Adjust pricing
it’s easier to keep a customer than it is to get a new one. An often-
overlooked metric for new business ownersCustomer Loyalty
• Repeated customers
• Brand ambassadors
• Retention rate
Customer acquisition cost, how much it costs you to acquire a new
customer. This includes all your marketing as well.CAC
• Total acquisition expenses
• Total number of new customers
M https://siliconvalleyforum.com/7-key-metrics-startups-must-track/
How much cash goes out your door every month. Salaries, overhead,
marketing and other expenses make up your burn rate.
Burn Rate
• Very crucial to success
• Lean startups usually have low burn rate
Are you charging the right amount for your products or services. Taking
in account all variable and fixed cost
Profit and Loss
• All operation expenses
• General expenses
• revenues
How long does it take your employees to do their jobs? employee
salaries are one of the most expensive parts of doing business
Labor Hours
• Fine tune the process
• Optimize operations
• Stay focused
M https://siliconvalleyforum.com/7-key-metrics-startups-must-track/
VISION
Our vision is to become the leading technology-focused venture
capital firm in Saudi Arabia through domestic and international
investment in emerging companies
MISSION
At Daal, our aim is simple: to pioneer investment opportunities in
the emerging technology sector within the GCC region and beyond.
We do this through cultivating relationships between innovative
entrepreneurs and experienced investors
W
TAM
BM
C
MT
M
A
T/A
The Ask?
Round size?
Valuation?
What are you offering?
Be specific … Be reasonable … Be flexible
https://medium.com/parisoma-blog/valuation-for-startups-9-methods-explained-53771c86590eA
What is your burn
rate?
What is your runaway for
the coming 12-18 months?
What stage you are in?
How much you are willing
to let go from the
company?
A
A
VISION
Our vision is to become the leading technology-focused venture
capital firm in Saudi Arabia through domestic and international
investment in emerging companies
MISSION
At Daal, our aim is simple: to pioneer investment opportunities in
the emerging technology sector within the GCC region and beyond.
We do this through cultivating relationships between innovative
entrepreneurs and experienced investors
W
TAM
BM
C
MT
M
A
T/A
Team
&
Advisory Board
We invest in team, not products or services.
Never go SOLO, you are not John Wick
How to prepare your investment pitch

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How to prepare your investment pitch

  • 1. How to prepare your investment Pitch Lewa Abukhait – Chief Investment Officer @lewaabukhait
  • 2. VISION Our vision is to become the leading technology-focused venture capital firm in Saudi Arabia through domestic and international investment in emerging companies MISSION At Daal, our aim is simple: to pioneer investment opportunities in the emerging technology sector within the GCC region and beyond. We do this through cultivating relationships between innovative entrepreneurs and experienced investors W TAM BM C MT M A T/A Investors are not homogenous Startups even more fragmented H2P Investment Pitch
  • 3. VISION Our vision is to become the leading technology-focused venture capital firm in Saudi Arabia through domestic and international investment in emerging companies MISSION At Daal, our aim is simple: to pioneer investment opportunities in the emerging technology sector within the GCC region and beyond. We do this through cultivating relationships between innovative entrepreneurs and experienced investors W TAM BM C MT M A T/A Who are we What is the problem How we fix it What are we investing in?
  • 4. VISION Our vision is to become the leading technology-focused venture capital firm in Saudi Arabia through domestic and international investment in emerging companies MISSION At Daal, our aim is simple: to pioneer investment opportunities in the emerging technology sector within the GCC region and beyond. We do this through cultivating relationships between innovative entrepreneurs and experienced investors W TAM BM C MT M A T/A Total Addressable Market How big is the opportunity?
  • 5. TAM https://www.forentrepreneurs.com/calculating-tam/ •“according to Gartner, this is a $Xbn market by 2022” •Least favorite way to frame a TAM discussion, and most commonly used. It contains remarkably little information, and relies on faith in the analysts at Gartner Top-down, using industry research and reports •“here’s how we price and how many units of that price we can sell” •Involves tangible, relatable data on current pricing/usage of the product and imagines a larger customer base Bottom-up, using data from early selling efforts •“here’s how much value we can add, saving we can make and why we’ll be able to capture it.” •Relies on an estimate of the value provided to a set of users by the product, as well as a guess at how much of that value creation can be captured through pricing. Value theory, using conjecture about buyer willingness to pay
  • 6. VISION Our vision is to become the leading technology-focused venture capital firm in Saudi Arabia through domestic and international investment in emerging companies MISSION At Daal, our aim is simple: to pioneer investment opportunities in the emerging technology sector within the GCC region and beyond. We do this through cultivating relationships between innovative entrepreneurs and experienced investors W TAM BM C MT M A T/A Business Model “Canvas” How you will generate revenues?
  • 7. BM
  • 8. BM
  • 9. VISION Our vision is to become the leading technology-focused venture capital firm in Saudi Arabia through domestic and international investment in emerging companies MISSION At Daal, our aim is simple: to pioneer investment opportunities in the emerging technology sector within the GCC region and beyond. We do this through cultivating relationships between innovative entrepreneurs and experienced investors W TAM BM C MT M A T/A Competition & Competitive Advantage Did you do your homework?
  • 10. VISION Our vision is to become the leading technology-focused venture capital firm in Saudi Arabia through domestic and international investment in emerging companies MISSION At Daal, our aim is simple: to pioneer investment opportunities in the emerging technology sector within the GCC region and beyond. We do this through cultivating relationships between innovative entrepreneurs and experienced investors W TAM BM C MT M A T/A Market Traction “Acceptance” Well customs use/buy the product/service?
  • 12. VISION Our vision is to become the leading technology-focused venture capital firm in Saudi Arabia through domestic and international investment in emerging companies MISSION At Daal, our aim is simple: to pioneer investment opportunities in the emerging technology sector within the GCC region and beyond. We do this through cultivating relationships between innovative entrepreneurs and experienced investors W TAM BM C MT M A T/A Metrics Measurements More info Numbers don’t lie, People do.
  • 13. income you receive when a customer buys your products or signs up for your services.Sales Revenue • Pricing • Seasons • Marketing how your business is scaling, measure how your sales are developing over a specified period of time.Revenue Run Rate • Mainly forecasting • Patterns • Adjust pricing it’s easier to keep a customer than it is to get a new one. An often- overlooked metric for new business ownersCustomer Loyalty • Repeated customers • Brand ambassadors • Retention rate Customer acquisition cost, how much it costs you to acquire a new customer. This includes all your marketing as well.CAC • Total acquisition expenses • Total number of new customers M https://siliconvalleyforum.com/7-key-metrics-startups-must-track/
  • 14. How much cash goes out your door every month. Salaries, overhead, marketing and other expenses make up your burn rate. Burn Rate • Very crucial to success • Lean startups usually have low burn rate Are you charging the right amount for your products or services. Taking in account all variable and fixed cost Profit and Loss • All operation expenses • General expenses • revenues How long does it take your employees to do their jobs? employee salaries are one of the most expensive parts of doing business Labor Hours • Fine tune the process • Optimize operations • Stay focused M https://siliconvalleyforum.com/7-key-metrics-startups-must-track/
  • 15. VISION Our vision is to become the leading technology-focused venture capital firm in Saudi Arabia through domestic and international investment in emerging companies MISSION At Daal, our aim is simple: to pioneer investment opportunities in the emerging technology sector within the GCC region and beyond. We do this through cultivating relationships between innovative entrepreneurs and experienced investors W TAM BM C MT M A T/A The Ask? Round size? Valuation? What are you offering? Be specific … Be reasonable … Be flexible
  • 17. What is your burn rate? What is your runaway for the coming 12-18 months? What stage you are in? How much you are willing to let go from the company? A
  • 18. A
  • 19. VISION Our vision is to become the leading technology-focused venture capital firm in Saudi Arabia through domestic and international investment in emerging companies MISSION At Daal, our aim is simple: to pioneer investment opportunities in the emerging technology sector within the GCC region and beyond. We do this through cultivating relationships between innovative entrepreneurs and experienced investors W TAM BM C MT M A T/A Team & Advisory Board We invest in team, not products or services. Never go SOLO, you are not John Wick