New Home Builders are trying to lure Millennials into purchasing their first home in a New Home Community. One key benefit for this enormous group of prospective home buyers is having Pet Friendly neighborhoods, home designs and outdoor space.

1. By lesliebridgeswriter August 1, 2017
Pet Friendly Spaces are important to 33% of Millennial
home buying prospects.
builderpromotions.com/pet-friendly-spaces-are-important-to-33-of-millennial-home-buying-prospects
Professional Builder Magazine published results of recent research about Millennial home
buyers this week. The bottom line is that Dogs, Kids and Equity are major considerations for
purchasing a new home for this important segment of first time home buyers.
And when it comes to their furry companions, here are three things that influence 33% of
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2. millennial home buying prospects:
Big fenced yards
Nearby Parks
Dog-friendly neighborhoods
Do dogs trump Marriage and Kids for this demographic? No they don’t. But often they are a
first step in making a commitment together. The survey, produced by Sun Trust Mortgage
Company, indicates that couples looking for a home are often thinking about more space for
their canine friends as part of making that next commitment of home ownership together.
Savvy builder Marketers are starting to use pet friendly promotions to highlight pet-friendly
benefits of their Homes and Communities. Here’s a short list of products being used by
National Home Builders to promote their communities to dog-loving home buying prospects:
Dog Treats in customized jar
Collapsible water bowls
Dog Food Dishes
Dog Bandanas
Dog Leashes
On-the-go dog water bottles
Check out our new Pet Friendly Theme event store to see these and other canine-friendly
products you can brand to create a connection with dog-loving millennial prospects.
Thanks for stopping by!
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3. Cheers,
Leslie Bridges, Chief Blogger
Marketing Blueprints is sponsored by Builder Promotions, Inc. the leading builder-centric e-
Commerce platform and group buying service. Builder Promotions centralizes and
consolidates purchases of marketing supplies used to support the entire new home selling
cycle. BP Custom Shopper ™ and BP GroupBuy ™ are signature services of Builder
Promotions.
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