· Competency Discussion Discussion Topic For your Competency Discussion, review two or three online advertisements for healthcare products or services with which you are familiar in your professional or personal experience. Next, consider the target market on which the online advertisements are focused. Then, reflect on how well the advertisement explains the features and benefits of the product or service. Finally, think about the strategy used to market this product or service and whether you think it is effective including your rationale. To begin this Competency and meet your required engagement, post in the Discussion area a brief description of at least one advertisement you reviewed for a healthcare product or service. Next, describe whether you think the advertisement successfully explained the benefits and features of the product or service. Finally, explain the strategy used to market the product or service, whether you think it is effective, and why you believe that to be the case. · Module 2 Pre-Assessment Submission Assessment Submission Note: Although this formative pre-assessment is not graded, a submission is required before you can advance to your summative assessment. The Module Pre-Assessment is your opportunity to practice applying module content before submitting the final Competency Assessment. In the Final Assessment, you will be asked to develop an analysis of a strategic plan of healthcare organization you select. To prepare for Part 1 of your Final Assessment, based on a healthcare organization where you work or one of which you are familiar, consider the key products or services that organization offers. If this is not a viable option, look at the products or services offered at other healthcare organizations. Next, reflect on the organization’s strategic plan including its mission, vision and goals. Then, think about how to align a potential marketing plan with the organization’s strategic plan. Also, consider the organization’s key competitors, where they are located, and how the products or services of the organization you selected differ from its competitors’ offerings. Finally, reflect on how one of your organization’s products and services fits into its strategic plan. For this Module Pre-Assessment, create a draft summarizing your strategic plan analysis. Be sure to review the Final Assessment Instructions for more guidance and reference the sources used to support the content of your summary. Note that you do not have to resubmit your Pre-Assessment to address feedback. · Module 4 Pre-Assessment Submission Assessment Submission Note: Although this formative pre-assessment is not graded, a submission is required before you can advance to your summative assessment. The Module Pre-Assessment is your opportunity to practice applying module content before submitting the final Competency Assessment. In the Final Assessment, you will be asked to create marketing plan. To prepare for Part II of yo ...

1. · Competency Discussion
Discussion Topic
For your Competency Discussion, review two or three online
advertisements for healthcare products or services with which
you are familiar in your professional or personal experience.
Next, consider the target market on which the online
advertisements are focused. Then, reflect on how well the
advertisement explains the features and benefits of the product
or service. Finally, think about the strategy used to market this
product or service and whether you think it is effective
including your rationale.
To begin this Competency and meet your required engagement,
post in the Discussion area a brief description of at least one
advertisement you reviewed for a healthcare product or service.
Next, describe whether you think the advertisement successfully
explained the benefits and features of the product or service.
Finally, explain the strategy used to market the product or
service, whether you think it is effective, and why you believe
that to be the case.
· Module 2 Pre-Assessment Submission
Assessment Submission

2. Note: Although this formative pre-assessment is not graded, a
submission is required before you can advance to your
summative assessment.
The Module Pre-Assessment is your opportunity to practice
applying module content before submitting the final
Competency Assessment. In the Final Assessment, you will be
asked to develop an analysis of a strategic plan of healthcare
organization you select.
To prepare for Part 1 of your Final Assessment, based on a
healthcare organization where you work or one of which you are
familiar, consider the key products or services that organization
offers. If this is not a viable option, look at the products or
services offered at other healthcare organizations. Next, r eflect
on the organization’s strategic plan including its mission, vision
and goals. Then, think about how to align a potential marketing
plan with the organization’s strategic plan. Also, consider the
organization’s key competitors, where they are located, and how
the products or services of the organization you selected differ
from its competitors’ offerings. Finally, reflect on how one of
your organization’s products and services fits into its strategic
plan.
For this Module Pre-Assessment, create a draft summarizing
your strategic plan analysis. Be sure to review the Final
Assessment Instructions for more guidance and reference the
sources used to support the content of your summary.
Note that you do not have to resubmit your Pre-Assessment to
address feedback.
· Module 4 Pre-Assessment Submission
Assessment Submission
Note: Although this formative pre-assessment is not graded, a

3. submission is required before you can advance to your
summative assessment.
The Module Pre-Assessment is your opportunity to practice
applying module content before submitting the final
Competency Assessment. In the Final Assessment, you will be
asked to create marketing plan.
To prepare for Part II of your Final Assessment, review the
following:
· Section 1: Place of Service and Channels of Distribution
· Consider how the product or service you selected can be
delivered or offered to its customers. Next, reflect on the
benefits and constraints of this distribution. Also, think about
trends that are impacting or might impact this distribution
channel or place of service. Then, consider how technology is
impacting delivery of this product or service and how
technology might impact the concept of place. Finally, think
about how channels of distribution or place of service relate to
the strategic plan.
· Section 2: Pricing and/or Contracting Strategies
· Consider the apparent pricing and contracting strategies of the
organization you selected. Next, reflect on how price might be a
strategic issue for the organization including a rationale as to
why price might align with strategic planning. Then, think about
how current trends in healthcare are impacting pricing strategies
for the product or service you selected. Finally, consider how
competition is impacting pricing of the product or service you
selected.
For this Module Pre-Assessment, create a draft for Section 1
and Section 2 of your marketing plan. Be sure to review the
Final Assessment Instructions for both sections for more
guidance and cite the resources used to support the content of
your drafts.
Note that you do not have to resubmit your Pre-Assessment to
address feedback.

4. Module 5 Pre-Assessment Submission
Assessment Submission
Note: Although this formative pre-assessment is not graded, a
submission is required before you can advance to your
summative assessment.
The Module Pre-Assessment is your opportunity to practice
applying module content before submitting the final
Competency Assessment. As mentioned earlier, in the Final
Assessment, you will be asked to create a marketing plan.
To continue preparing for Part II of your Final Assessment,
review the following:
· Section 3: Promotional Strategies and Techniques
· Consider promotional strategies you would use to promote the
product or service in order to attract consumers, keeping in
mind that the market you are in has everything to do with
determining appropriate marketing techniques. Be sure to also
consider a rationale for why each marketing strategy is
appropriate for the intended market. Then, reflect on the
advantages and possible disadvantages of each strategy. Finally,
think about how social networking could be tapped to engage
customers for this product or service.
· Section 4: The Marketing Budget
· Consider categories of costs/expenses (both internal and
external expenses not including dollar amounts) that would have
to be reflected in the budget for each of the three promotional
strategies you suggested in Section 3 (for example, printing,
mailing, consulting and advertising costs, market research,
publicity, sales efforts, etc.). Finally, think about the impact of
current trends on marketing budgets of the business unit within
the organization you selected.

5. · Section 5: Evaluation of the Effectiveness of a Marketing Plan
· Consider variables that must be taken into account when
creating an approach for evaluating the effectiveness of a
healthcare marketing plan. Then, reflect on specific
measurements that indicate marketing effectiveness for this
product or service. Finally, consider how the data sources that
can inform outcomes of marketing activities regarding this
product or service compare to each other.
For this Module Pre-Assessment, create a draft for Sections 3 –
5 of your marketing plan. Be sure to review the Final
Assessment Instructions for both sections for more guidance and
cite the resources used to support the content of your drafts.
4 - Assignment – Operational Excellence
· Chapter 2 (Hardware) (Information Systems for Business and
Beyond)
· Chapter 2 (The IT Dilemma) (Information Technology and
Organizational Learning)
Information Systems for Business and Beyond Questions
· Chapter 2 – study questions 1-10, Exercise 2
Information Technology and Organizational Learning Questions
· Chapter 2 – Note why the IT organizational structure is an
important concept to understand. Also, note the role of IT in
the overall business strategy.
The above assignments should be submitted in one-word
document. Please use a cover page with all assignments.
The information technology and organizational learning
assignment should be in essay form and should be at least two
pages in length. Ensure to adhere to APA formatting and
standards.
**Remember the APA cover page and the references (if
required) do not count towards the page length**
Note the first assignment should be in one section and the

6. second section should have the information from the
Information Technology and Organizational Learning
assignment. The paper requirements for the two-pages applies
to the second part of the assignment directly related to the
Information Technology and Organizational Learning
assignment.
https://bus206.pressbooks.com/chapter/chapter-2-information-
systems-hardware/
TEXTBOOK:
Title: Information Technology and Organizational Learning
ISBN: 9781351387583
Authors: Arthur M. Langer
Publisher: CRC Press
Publication Date: 2017-10-17
Edition: 3rd ED.
1) Discussion – Operational Security
The seven domains of a typical IT infrastructure include the
User Domain, Workstation Domain, LAN Domain, LAN-to-
WAN Domain, WAN Domain, Remote Access Domain, and
System/Application Domain. As you've learned, each domain
has business, technical, and security policy challenges that
affect organizations.
Answer the following question(s):
· What is an advantage of organizing IT security policies by
domain?
· What is a disadvantage of organizing IT security policies by
domain?
· Do you think one domain is more challenging than the others
as far as applying security policies? Explain your answer.
Fully address the questions in this discussion; provide valid
rationale for your choices, where applicable; and respond to at
least two other students’ views.

7. TEXTBOOK:
Title: Security Policies and Implementation Issues
Subtitle:
https://cumber.bncollege.com/shop/cumberlands/page/find-
textbooks
ISBN: 99781284200003
Authors: Robert Johnson, Chuck Easttom
Publisher: Jones & Bartlett Learning
Publication Date: 2021
Edition: 3RD EDITION
3 - Discussion – Operational Excellence
· Chapter 2 (Hardware) (Information Systems for Business and
Beyond)
· Chapter 2 (The IT Dilemma) (Information Technology and
Organizational Learning)
This week we focus on what non-executives need to know
regarding technology. Especially in regard to innovation
technology. Please note some key foundational factors that
non-executives need to know and understand regarding
technology. Also, note how non-IT departments interact with
IT and how the change in the market will change how business
is performed.
Your response should be 250-300 words.
APA
https://bus206.pressbooks.com/chapter/chapter-2-information-
systems-hardware/
TEXTBOOK:
Title: Information Technology and Organizational Learning
ISBN: 9781351387583
Authors: Arthur M. Langer
Publisher: CRC Press
Publication Date: 2017-10-17
Edition: 3rd ED.

8. Assignment – Operations SecurityAssignment: Use Security
Policies and Controls to Overcome Business
ChallengesLearning Objectives and Outcomes
Understand the importance of information security policies and
the role they play in business activities to ensure sound, secure
information.
Identify four IT security controls for a given
scenario.Assignment Requirements
Scenario
The organization is a regional XYZ Credit Union/Bank that has
multiple branches and locations throughout the region.
Online banking and use of the Internet are the bank’s strengths,
given its limited human resources.
The customer service department is the organization’s most
critical business function.
The organization wants to be in compliance with the Gramm-
Leach-Bliley Act (GLBA) and IT security best practices
regarding its employees.
The organization wants to monitor and control use of the
Internet by implementing content filtering.
The organization wants to eliminate personal use of
organization-owned IT assets and systems.
The organization wants to monitor and control use of the email
system by implementing email security controls.
The organization wants to implement this policy for all the IT
assets it owns and to incorporate this policy review into an
annual security awareness training program.
Using the scenario, identify four possible IT security controls
for the bank and provide rationale for your choices.Required
Resources
Course textbook
Internet accessSubmission Requirements
Format: Microsoft Word (or compatible)
Font: Times New Roman, size 12, double-space
Citation Style: APA
Length: 1–2 pages

9. TEXTBOOK:
Title: Security Policies and Implementation Issues
Subtitle:
https://cumber.bncollege.com/shop/cumberlands/page/find-
textbooks
ISBN: 99781284200003
Authors: Robert Johnson, Chuck Easttom
Publisher: Jones & Bartlett Learning
Publication Date: 2021
Edition: 3RD EDITION