Text message marketing can be an effective way to reach customers. While some may worry that only younger people like receiving marketing texts, this is not the case. People of all ages own cell phones and use texting regularly. As long as the messages provide value to customers and are not annoying, most people do not mind receiving marketing texts from businesses. Texts should be informative so that customers feel important and are motivated to make purchases. When done right, text message marketing can successfully promote a business to a wide range of potential customers regardless of their age.