2011 Malta ConferenceThe Keynote Speech                                          10110101101110010100101010001001001001010...
ICT status in Korea
Korea‟s rankings in global ICT indices        UN E-government development index as of 2010#1             ☞Capacity & willi...
How much Korea is connected        • 16 million broadband subscribers (pop. 48m)        • 77.2% of internet usage rate    ...
Key success factor         Government         Government         Visionary leadership &                          Visionary...
Keywords of the Current MarketStand-alone      Networked    PC           computing                               Cloud ser...
Smart-phone Tsunami in Korea
November 2009 in KoreaSource : Yonhap News            8          Yong-Kyung Lee
Smart-phone wave                                                25,000                       (unit:000 users)             ...
Data traffic explosion                                                                  50,837 GB                         ...
No.1 in mobile data traffic                                                   (/user/mo)                        Korea     ...
Korean smart phone apps                                                  23.1 apps per user on average                    ...
Spend 59.4 minutes accessing Internet             Smart-phone usage               41.6%, over 60 min.         Internet    ...
Skyrocketing SNS visitors                        facebook                                                      Twitter    ...
Smart-phone widows?  Go to hell with your  smart phone!   Well, then, bury me       in a WiFi zone!              15       ...
One of the success factors                               Affordable package prices                                i-slim  ...
Flat rate being a curse?                                 $50/mo         “unlimited data usage”                     (21.6% ...
What does this  all mean?
Truly mobile  Always-onStrictly personal        19      Yong-Kyung Lee
Mobile power in the USSource : Bain Analysis              20            Yong-Kyung Lee
User diffusion speed       Time to reach 20 users from 5 users/100   (persons)   20                         5yr           ...
Global mobile traffic forecast                                    131%                                 annual growthSource...
Proportion of mobile operators voice revenue                      Asia                     Pacific                        ...
Challenges
ChallengesPrivacy,strict guard or show off?Security,„always-on‟: hackers‟ playgroundSmart-divideNetwork,who pays for it?  ...
To cope with data traffic explosion                      Short-term ; Upgrade & detouring         Upgrade network         ...
Network evolution roadmap (Korea)                                     KT                      SKT                  LGU+   ...
To cope with data traffic explosion                     Long-term; Migration from CDN to CCN                       Pre-Cac...
Smart-phone OS competition & Telco‟s strategy      OS competition                 Telco’s cross platform strategy         ...
Take away
The world is different now                Be prepared for „mobile economy‟!                 Utilize mobility to enhance pr...
PatientsLikeme.com                              Free                           community                    Commissions   ...
Governments should be reminded           Timely, timely, timelyPave way to boost mobile economy- Find measures to support ...
Power of social media   Knowing social media wins power      Market                      Government                       ...
Thank youyklee@paran.com
IPTV(live/on demand)+internet+phone=$38                          Subs-        QOOK   Modem    QOOKTV    STB      Phone    ...
Network proportion by technology                      20% CDMA 1XEV-DOWCDMA            59%                                ...
Media evolution                                                 trans                                                 medi...
At dates: attracted more to smart phones                   39           Yong-Kyung Lee
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"A new keyword, smart communications"_youn kyung lee

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"A new keyword, smart communications"_youn kyung lee

  1. 1. 2011 Malta ConferenceThe Keynote Speech 1011010110111001010010101000100100100101011101101101101011011100101001010100010010010010101110 10110101101110010100101010001001001001010111011011011010110111001010010101000100100100101011101101 The new keyword, „Smart Communications‟ Yong-Kyung Lee, Ph. D. Legislator The National Assembly of the Republic of Korea NOTICE: This material is proprietary to the writer. It shall not be used, reproduced, copied, disclosed, transmitted, Yong-Kyung Lee 1 in whole or in part, without the permission of the writer. © 2011 copyrights reserved
  2. 2. ICT status in Korea
  3. 3. Korea‟s rankings in global ICT indices UN E-government development index as of 2010#1 ☞Capacity & willingness in using e-government for ICT-based national development UN e-participation index as of 2010#1 ☞ Online participation of citizens on national issues and policies ITU ICT development index as of 2010#3 ☞ Development of information society including information divide#1 Household internet penetration rate among OECD nations as of 2009 (ITU) 3 Yong-Kyung Lee
  4. 4. How much Korea is connected • 16 million broadband subscribers (pop. 48m) • 77.2% of internet usage rate • 18 million DMB users (8 TV, 11 Radio) • 49 million mobile phone users • 2.6 million IPTV subscribersDMB: Digital Multimedia BroadcastingSource : NIA 2010 4 Yong-Kyung Lee
  5. 5. Key success factor Government Government Visionary leadership & Visionary policies policies Key Risk-taking CEOs Market Capable local vendorsfactor Fierce market competition Consumer Early-adopting & picky 5 Yong-Kyung Lee
  6. 6. Keywords of the Current MarketStand-alone Networked PC computing Cloud serviceNarrowband Broadband Mobile computing Social networking Fixed-line Mobile 6 Yong-Kyung Lee
  7. 7. Smart-phone Tsunami in Korea
  8. 8. November 2009 in KoreaSource : Yonhap News 8 Yong-Kyung Lee
  9. 9. Smart-phone wave 25,000 (unit:000 users) 7,000 1,420% 460 Nov 2009 Dec 2010 Dec 2011(E)Source : KCC 2010 9 Yong-Kyung Lee
  10. 10. Data traffic explosion 50,837 GB 12,200% 415 GB Jan 2009 ~ Nov 2009 Dec 2009 ~ Jan 2010Note : Data traffic from smart-phone usersSource : www.digieco.org 10 Yong-Kyung Lee
  11. 11. No.1 in mobile data traffic (/user/mo) Korea Japan World average 271 MB 199 MB 85 MBNote : ATPU (average traffic per user/per month)Source; Informa Telecoms & Media Nov. 2010 11 Yong-Kyung Lee
  12. 12. Korean smart phone apps 23.1 apps per user on average 7,475 215% 58.1% smart-phone users 2,367 have at least one paid-app 29.5% paid-app users 2009 2010 spend more than $ 10 per monthSource : www.digieco.org, KCC & KISA, July 2010 12 Yong-Kyung Lee
  13. 13. Spend 59.4 minutes accessing Internet Smart-phone usage 41.6%, over 60 min. Internet Music 120~ min. ~5 min. 17.2% 14.2% Moving picture 5~10 min. LBS services 7.7% 60~120 min. Camera 10-30 min. 24.4% 18.1% App usage email 30~60 min. (%) 18.4% Documentatio n Note : Only internet connection duration countedSource : July 2010, KCC & KISA 13 Yong-Kyung Lee
  14. 14. Skyrocketing SNS visitors facebook Twitter 7,380 8,654 650% 527% 984 1,379 Sep 2009 Sep 2010 Sep 2009 Sep 2010 (000/mo)Note : 2.5 million FB users & 2.4 million twitter users as of Jan 2011Source; Metrics, The Segye Daily Newspaper Jan 2011 14 Yong-Kyung Lee
  15. 15. Smart-phone widows? Go to hell with your smart phone! Well, then, bury me in a WiFi zone! 15 Yong-Kyung Lee
  16. 16. One of the success factors Affordable package prices i-slim i-light i-medium i-premium Monthly 35 45 65 95 charge($) Voice 150 min 200 min 400 min 800 min SMS 200 300 300 300 Mobile 100MB 500MB 1GB 3GB data i-phone $396 $264 $132 free 3GSNote : $1=1,000(Korean won) assumed., 2year-subscriptionSource : KT 2009 price table 16 Yong-Kyung Lee
  17. 17. Flat rate being a curse? $50/mo “unlimited data usage” (21.6% of total subscribers*) $50/mo – 75Mbytes Daily limit $60/mo – 100Mbytes $70/mo – 150Mbytes $90/mo – 300MbytesNote : started from Aug. 2010Source : July 2010, KCC & KISA 17 Yong-Kyung Lee
  18. 18. What does this all mean?
  19. 19. Truly mobile Always-onStrictly personal 19 Yong-Kyung Lee
  20. 20. Mobile power in the USSource : Bain Analysis 20 Yong-Kyung Lee
  21. 21. User diffusion speed Time to reach 20 users from 5 users/100 (persons) 20 5yr 6yr 8yr 15 31yr 10 (1) fixed-line (2) internet (3) mobile phone 5 (4) smartphoneNote : How long it takes to reach 20 from 5 users among 100 peopleSource : SERI, June 2010 21
  22. 22. Global mobile traffic forecast 131% annual growthSource : Bain Analysis 22 Yong-Kyung Lee
  23. 23. Proportion of mobile operators voice revenue Asia Pacific Western Europe North America data revenue = voice revenue in North America in 4 yearsSource : Ovum 2010 23 Yong-Kyung Lee
  24. 24. Challenges
  25. 25. ChallengesPrivacy,strict guard or show off?Security,„always-on‟: hackers‟ playgroundSmart-divideNetwork,who pays for it? 25 Yong-Kyung Lee
  26. 26. To cope with data traffic explosion Short-term ; Upgrade & detouring Upgrade network 4G (LTE/Wibro Evolution) Mobile Core Network Internet detouring Femto-cell, Wi-FiSource : KISA 2011 26 Yong-Kyung Lee
  27. 27. Network evolution roadmap (Korea) KT SKT LGU+ HSDPA 03.2007 03.2007 2006 384Kbps/14.4M (National coverage) (National coverage) CDMA2000 Rev.A HSUPA 06.2010 05.20103.5G 5.7M/14.4M (84 cities) (59 cities) HSPA+ 12.2010 10.2010 5.7~11M/21~42M (pilot, Seoul) (Seoul) LTE pilot 2011 07.2011 07.2011 36~75M/73~150M (Seoul) (Seoul) (Seoul) LTE 2012 (6major cities) commercial service 2013 (nation-wide) 4G 2011 (modem type) 2012 (dual mode) LTE Device 2012 (phone type) 2013 (single mode) LTE Advanced Commercial service in 2015 150M~/300M~ 27 Yong-Kyung Lee
  28. 28. To cope with data traffic explosion Long-term; Migration from CDN to CCN Pre-Caching On-demand CDNAPP APP TCP/IP CCN D/L D/L PHY PHY Add-on network Architecture integrationNote : CDN (Contents Delivery Network), CCN (Contents Centric Network)Source : KISA 2011 28 Yong-Kyung Lee
  29. 29. Smart-phone OS competition & Telco‟s strategy OS competition Telco’s cross platform strategy App Store Cross Platform IOS Android Windows Symbian Others N-screen Others Global Telco Alliance (WAC) 29 Yong-Kyung Lee
  30. 30. Take away
  31. 31. The world is different now Be prepared for „mobile economy‟! Utilize mobility to enhance productivity - Mobile office (Korail case) Seize new business opportunities - LBS service, contents mash-upNote : Korail provided 6,500 staff with smart-phones to monitor subway systems 31 Yong-Kyung Lee
  32. 32. PatientsLikeme.com Free community Commissions service Pharmaceutical Personal PatientsLikeMe feedback companies Data collection Sell data Similar patients Internet Mobile SNS Cohesive group Explosion of True ubiquitous formed by information environment exchanging trust flow & emotionSource : SERI CEO, Jan. 2011 32 Yong-Kyung Lee
  33. 33. Governments should be reminded Timely, timely, timelyPave way to boost mobile economy- Find measures to support the industryIf not sure, let the market move ahead- Ex ante regulation should be avoided- Leave the private sector in the driver‟s seatStrengthen global collaboration- Privacy & security, no longer domestic issues 33 Yong-Kyung Lee
  34. 34. Power of social media Knowing social media wins power Market Government Government Customer Individual Citizen power power Network powerSocial networks Real-time = =Multiply influence Χ Multiply information 34 Yong-Kyung Lee
  35. 35. Thank youyklee@paran.com
  36. 36. IPTV(live/on demand)+internet+phone=$38 Subs- QOOK Modem QOOKTV STB Phone Service Total cription Base Rental Base Rental Additional 100M internet LiveTV 3 yrs $27 - $7 - $4.6 $38.6 32ch on demand Phone None $34 $8 $9.7 $7 $5 $64 100M internet Live TV 3 yrs $27 - $8.6 - $4.6 $40.2 50 Ch On demand Phone None $34 $8 $11 $7 $5 $65 100M internet Live TV 3 yrs $27 - $11 - $4.6 $42.6 70 Ch on demand Phone None $34 $8 $15 $7 $5 $69Note : $1=1,000(Korean won) assumed 36
  37. 37. Network proportion by technology 20% CDMA 1XEV-DOWCDMA 59% HSPA 35% HSDPA 13% 40% WCDMA WCDMASource; Ovum 2010 37 Yong-Kyung Lee
  38. 38. Media evolution trans media cross digital printed alphabetsspeech 38
  39. 39. At dates: attracted more to smart phones 39 Yong-Kyung Lee

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