Media Reach (you know this) 5,917,400 3,658,400 3,680,427 365,528 539,000 500,000 Sunday Times StarHub Cable StarHub Max Online Internet Users Radio Mobile 3G SubscribersVarious Sources including Neilsen, Mindshare Data, SingStat.
Reading Magazines /Newspapers 33 minutes Listening to Radio 52 104 Using mobile minutes minutes (ex SMS/calls) THE AVERAGE MOBILE WEB USER IN SINGAPORE CONSUMES 6 HOURS OF MEDIA PER DAY 80 minutes Watching TV 81 minutes Online via desktop/laptopSample size: n =925. inMobi & Decision Fuel
11% In the bathroom 15% 10% in a 18% Spending Shopping meeting or classtime with family 60% Lying in bed 29% While watching TV 48% Waiting 12% social for something event 26% Commuting For Singaporeans, mobile web time is “me” time: it’s usually a personal rather than a shared media experience
Coca Cola – QR CodesDuring Euro 2012 TournamentThe codes are connecting users to a seriesof exclusive videos around the event.People can also download the ‘SmileWorld’app, Coke’s new mobile social network.
QR Code in a RestaurantHarrys Bar - QR code bar messaging Using QR code to get app downloads and connecting people in the bar is classic as well as well received by the audience. http://www.youtube.com/watch?v=Dj_OC00qgUQ
Singapore Success Story 2 (2011) PayPal’s QR code campaign with SMRT from February till April this year enabled an average of 500 transactions per 10,000 scans by Singaporean commuters, equivalent to a 5 per cent customer conversion rate, which is higher than the average direct email response rate of 1.7 per cent. http://www.youtube.com/watch?v=7rOQm3Y8_1Q
Singapore Success Story 3 (2011) Gamification of a different level using QR Codes and Social. http://www.youtube.com/watch?v=TfPudfesaxo
Improving QR Code UtilizationIntegrate Apps with Ads QR Scan
Golden Rules of QR Codes• Serve a business objective• Add value for the user• Provide contextual assistance • e.g. link to get a reader app, call-to-action, barcode alternative, etc.• Test to ensure codes are scannable
The Landscape SnapshotThe median spend per head formobile shoppers increased fromS$93 (US$73) in 2010 to S$354(US$279) in 2011. There were880,792 Singaporeans whomade a purchase through amobile device in 2011, comparedto 364,390 in the previous year.