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Natural Skin Care Products Advertised
- 1. ADVERTISEMENT FOR NATURALSKIN CAREPRODUCTS SPONSORED BY LEARNING TEAM E PAMELA CURRY, OKOYE GILL, KATHREENA ONG, AND LESLIE RODRIGUEZ MARCH 18, 2019 PROFESSOR DEBORAH MARRENO-LUCAS . JewelEssence A Line of Skin Care Products
- 2. BDA Worldwide, has been hired to create an advertising campaign for JewelEssence’s new line of all natural skin care products. The first line of business for the team is to: • Secure a spot at the Circle of Firms – Women in Business Networking Event, March 20, 2019. • Create a Facebook Business Page introducing the products. • Pay Facebook to boost 10 posts about the products for 45 days.
- 3. JewelEssence’s mission is to provide skin care products, since they are natural, not only help women maintain the healthy glow of their skin, but helps to revitalize their skin to keep it looking younger.
- 4. SENSITIVE SKIN JewelEssence’s skin care products do not contain Phthalate, a chemical normally found in: Deodorant Fragrance Hair Spray Hand & Body Lotions
- 5. ALLNATURALINGREDIENTS FOR SENSITIVESKIN The ingredients that go into JewelEssence’s new skin care products include: • Bisabolol – Extracted from Chamomile • Calendula Extract • Oatmeal • Pro-Vitamin B5 • Cucumber Seed Oil • Honey • Shea Butter • Lecithin • Borage Oil • Allantoin • Aloe Vera
- 6. DRYSKIN Symptoms of Dry Skin: Scaling Peeling Redness Ashy Look Rough or Sandpaper-like skin Bleeding
- 7. General Tips to Avoid Dry Skin: Wash face daily with cleanser and lukewarm water. Choose skin products that suited to your skin type. Protect your skin by wearing sunscreen SPF 30. Apply lotion after shower or bath to lock in moisture. TIPSFORAVOIDINGDRYSKIN
- 10. MOISTURIZER • Every living creature needs water. • Your body and your skin is no exception. • Keep your skin happy and healthy, with JewelEssence’s line of natural make up remover.
- 11. Every girl’s skin is unique, make sure you’re giving your skin the attention it needs with the help of JewelEssence’s long line of moisturizers made for every type of skin. CHOOSINGTHERIGHT MOISTURIZER.
- 12. Women Were Created Equal… Experience the Luxury of JewelEssence, a line of natural skin care products made with you in mind! • Makeup Remover • Dry Skin • Sensitive Skin • Moisturizer • Acne Prone Skin For more information, visit us on our Facebook page at www.facebook.com/JewelEssence- 8978978797, via our website www.JewelEssenceLLC.com, or by calling 1-800-Jewel4U Limited Special Offer Going on Now……
- 13. Authentic Beauties. (2017). Everything you need to know about natural skin care. Retrieved From: http://www.authenticbeauties.com/everything-you-need-to-know-about-natural-skin-care/ (para. 1). Carville, K., Osserin-Morrison, R., Newall, N. & Lewin, G. (2014). NCBI. PubMed.gov. The effectiveness of a twice-daily skin- moisturising regimen for reducing the incidence of skin tears. Retrieved From: https://www.ncbi.nlm.nih.gov/pubmed/25040325 REFERENCES
- 14. REFERENCES Dermatology, (02, January 2016). Is Makeup Removal Necessary? Retrieved From: https://share.upmc.com/2016/01/is-makeup-removal- necessary/ Houlihan, J. (2002). Not too pretty. Phthalates, beauty products & the FDA. Retrieved From: http://www.safecosmetics.org/wp- content/uploads/2015/02/not-too-pretty.pdf MBA Knowledge Base. (15, March 2019). Home. Marketing management. Different tools of integrated marketing communications (IMC). Retrieved From: https://www.mbaknol.com/marketing-management/different-tools-of-integrated-marketing-communications-imc/ Silver, N. (2017). Everything you should know about having dry skin on your face. Retrieved From: https://www.Healthline.Com/health/beauty-skin-care/skin-care Uprix (12, June, 2015). The Importance of Proper Makeup Removal and Cleansing. Retrieved From: https://www.uniprix.com/en/tips/3/dermo-cosmetic/importance-proper-makeup-removal-cleansing Woodman, C. (15, March 2019). Honesty for.your.skin. In sensitive skincare. Retrieved From: http://www.honestyforyourskin.co.uk/10- awesome-i ngredients-for-sensitive-skin/
- 15. THANKYOU!!
Editor's Notes
- “It turns out beauty is more than skin deep: The average person slathers, lathers, rubs and sprays, 10 different skin care products on his or her body every day–and since our skin acts more like a sponge than a barrier, we absorb the nearly 130 chemicals we regularly expose ourselves to. Cosmetics companies and the FDA maintain that these chemicals are safe, and many of them are–in small doses at least. But consider that the average woman wears makeup every day, and you begin to understand how a little dab here a quick spray there begins to add up. The fact is, no one really knows how certain chemicals affect us over time, or how they react in our bodies in combination. Other chemicals have known dangers: Phthalates, for example, which are often found in artificial fragrances, are a class of hormone disruptor which can be linked to birth defects, sperm damage, infertility, and the feminization of baby boys, for instance” (Authentic Beauties 2019, para. 1). No one could have said it better than the group at Authentic Beauties who specialize in natural skin care. It is because of these reasons that JewelEssence has decided to go natural. Photo Retrieved From: https://www.google.com/search?biw=914&bih=451&tbm=isch&sa=1&ei=rdiLXLL0HI_cswXGtZigDQ&q=Natural+skin+care+products&oq=Natural+skin+care+products&gs_l=img.3..0l2j0i5i30l3j0i8i30l2j0i24l3.74466.80673..80825...0.0..0.91.1796.26....2..0....1..gws-wiz-img.......0i67j0i3j0i131.CqNMWny6ovg#imgrc=N6WR0onslhy4hM:
- Two additional Integrated Marketing Communication tools that we will be using as part of this campaign is Event Marketing and Social Media (MBA Knowledge Base 2019). JewelEssence is the name of the company that BDA Worldwide has been hired to create an advertisement campaign to sell their new line of natural skin care products. The products that will be presented in this presentation will help women in this age group with dry skin, removing makeup, moisturizing, sensitive skin , and acne prone skin. Their products are geared towards providing the most natural remedies available on the market. The demographic for this campaign includes women from the ages of 25 to 54 years of age, all cultures, who live in the United States. The Circle of Firms-Women in Business networking event is an event created for the Celebrating Women’s Month that occurs in March in one of the largest cities in the United States which is Atlanta, GA. Securing a spot at this event on behalf of our client JewelEssence will give them a lot of exposure because thousands of women between the ages of 25 to 54 years of age will be in attendance. The fact that this is a business to business networking event, means that these women will have plenty of money on hand who tend to shop, as well as, network with other business women. Additionally, the BDA team will create a Facebook Business page that introduces the JewelEssence’s new product line which will include pictures of the products, pricing, and coupons for buy 1, get 1 free for the next 45 days. They will create one post per day, for 10 days and pay Facebook to boost each of those posts so that everyone in the United States will see them. Photo Retrieved from: https://www.google.com/search?biw=914&bih=423&tbm=isch&sa=1&ei=uOmLXOKlBKTLjgTL3o6wCg&q=natural+skin+care+bottles&oq=natural+skin+care+bottles&gs_l=img.3...157054.157970..158160...0.0..0.95.458.7......0....1..gws-wiz-img.......0j0i30j0i5i30j0i8i30j0i24.0sxqTuO19ug#imgrc=vPLZQi28cmU7aM:
- The BDA advertising team consists of a diverse group of women who are familiar with natural products and with skin care for women. Each of the team members brings her own personal skin care experiences which helps to build the campaign. They all know that women care about their looks and their skin, and they also know that most women, even if they do not wear makeup, like to stay looking vibrant and fresh. Photo Retrieved From: https://www.google.com/search?hl=en&biw=1088&bih=520&tbm=isch&sa=1&ei=1hKLXNOTLov4jwSi6pPQCg&q=groups+of+women+healthy+glow&oq=groups+of+women+healthy+glow&gs_l=img.3...7138.9798..10109...0.0..0.102.1068.14j1......0....1..gws-wiz-img.......0i7i30j0i7i5i30j0i8i7i30.RSRhC6a8W1c#imgrc=ocZqAWXlVmP5QM:
- The target audience of women for this advertisement are between the ages of 25 and 54 years old. They are women of all cultures who live in the Unites who are aware of their skin and how they look. They care about their skin and they are concerned about harmful chemicals that could possibly cause serious health issues and birth defects. They need not worry about harmful chemicals when they purchase JewelEssence’s natural skin care products because their scientific team has done extensive research to ensure that their products are chemical free. “In May 2002 a coalition of environmental and public health organizations contracted with a major national laboratory to test 72 name-brand, off-the-shelf beauty products for the presence of phthalates, a large family of hormone disrupting chemicals. The laboratory found phthalates in nearly three-quarters of the products tested” (Houlihan 2002, para. 1). Photo Retrieved From: https://www.google.com/search?biw=914&bih=451&tbm=isch&sa=1&ei=sOGLXIqyBpe6jwSI0JG4Dg&q=sensitive+skin+woman+looking+in+mirror&oq=sensitive+skin+woman+looking+in+mirror&gs_l=img.3...72978.72978..74385...0.0..0.65.65.1......0....1..gws-wiz-img.T9LwN6otJ48#imgrc=LJ2Jyte0rR_e_M:
- Most of the ingredients on the list on this slide were pulled from Honesty for.your.skin, a website in the United Kingdon that specializes in sensitive skin and healthy diets (Woodman 2019). Photos Retrieved From: https://www.google.com/search?biw=914&bih=451&tbm=isch&sa=1&ei=--GLXKKzG-TSjwS4vroQ&q=natural+skin+care+ingredients&oq=natural+skin+care+ingredients&gs_l=img.3..0l10.1972381.1979090..1979257...0.0..1.197.1368.16j2......0....1..gws-wiz-img.......0i67.-DY_qjqQQpE#imgrc=_ https://www.google.com/search?biw=914&bih=451&tbm=isch&sa=1&ei=--GLXKKzG-TSjwS4vroQ&q=natural+skin+care+ingredients&oq=natural+skin+care+ingredients&gs_l=img.3..0l10.1972381.1979090..1979257...0.0..1.197.1368.16j2......0....1..gws-wiz-img.......0i67.-DY_qjqQQpE#imgrc=n64x_lmG2L4uaM:
- Having dry skin on your face can cause it to be itchy or flakey. At times, it can even feel tight to touch or even hurt just by simply touching it. Dry skin can be treated by tweaking your skincare routine or changing some environmental factors. By using JewelEssence’s product, it will help your dry skin go away and never have to suffer from itchy, red, or flakey skin. Photo Retrieved: https://goo.gl/images/5ESUqK
- By using JewelEssence natural products, one does not have to worry about dry skin again. All that needs to be done is remember to apply it daily and routinely. Our products use organic and natural products that it doesn’t leave the skin irritated. Photo Retrieved: https://goo.gl/images/QKif9e
- Removing makeup is important, many people don think so or might forget to remove before bed. Makeup can cause puffy eyes, dark circles, sty's and dry skin by using JewelEssence will help break down the pigment of the makeup while feeling a cool sensation that helps the skin regenerates. Gently applying a small amount on the face and rinsing off with water will remove excessive makeup without irritating skin or eyes. “Makeup removal is an important aspect of skin care, but it can also be problematic if you don’t use the right products in the right way. For example, makeup-removal products that contain alcohol can be dehydrating, particularly if you already have dry or sensitive skin.” (Dermatology, 2016, para. 3). Photos Retrieved from: https://www.google.com/search?q=makeup+remover&source=lnms&tbm=isch&sa=X&ved=0ahUKEwitwdW334vhAhWDGt8KHYIcBawQ_AUIDygC&biw=1280&bih=578&safe=active&ssui=on#imgrc=yBKSj9Y_mZYUNM:
- Using JewelEssence natural product to remove makeup can help keep the skin smooth and fresh. As you notice this product leaves the skin rejuvenated avoiding from getting pimples, blackheads, or aging faster. JewelEssence use natural products without containing chemicals avoiding from having allergies and causing the skin to look dull. Exfoliating the skin and pores with JewelEssence natural product can get rid of impurities while leaving it moisturize. Photo Retrieved from: https://www.maybelline.com.ph/face/makeup-remover
- It’s no secret that drinking water is good for your health but, what most of us forget is that our skin needs water just as much as ever other part of our body and has the highest exposure to the harsh elements that can leave skin dry and damaged. JewelEssence natural make up remover makes maintaining soft, healthy skin a seamless step in your daily routine. Moisturizing skin twice daily was shown to reduce the incidence of skin tears by nearly 50 percent (Carville, Leslie, Osseriran-Morrison, Newell & Lewin 2014). JewelEssence’s moisturizers keep your skin healthy and you feeling refreshed. Photos Retrieved From: https://www.google.com/search?client=firefox-b-1-d&biw=1366&bih=626&tbm=isch&sa=1&ei=_1CNXJXNIonZ5gLk4KvABw&q=water+splash&oq=water+splash&gs_l=img.3..0l10.8871.11437..11594...0.0..0.159.1140.9j3......1....1..gws-wiz-img.......35i39j0i67.ywrvsD3WoZY#imgrc=kjMtuXCP4zstPM:
- JewelEssence offer’s a large line of products designed with what makes each of unique in mind. No matter what type of skin you’re in JewelEssence has a product designed with you in mind. Photos Retrieved From: https://meeshop.co/wp-content/uploads/2018/12/different-skin-types.jpg
- The JewelEssence company is dedicated to providing women with all natural skin care products that they can use on a daily basis.
- Reference list of sources used to make this presentation.
- Reference list of sources used to make this presentation.
- Thank you for viewing our presentation for the fabulous new natural skin care product line developed by JewelEssence. We hope you enjoyed the information that was provided to you today and that you will purchase our products.