WHILE THE DAYS OF MR. BUBBLE creating bath moment enjoyable really are a thing ofthe past, receiving...

1. All washed up: liquid soap reigns as cleanser of choice, while
organic ingredients emerge as a growing trend.
WHILE THE DAYS OF MR. BUBBLE creating bath moment enjoyable really are a thing of
the past, receiving squeaky clean is still the priority regarding consumers, but
the approach they go about it will be starting to change. after four a long time of
consecutive declines, revenue associated with bath and shower products
http://www.awildsoapbar.com/ grew 1% inside 2005,
according to end up being able to Euromonitor. the growth can be mainly thanks in order to new
product
developments inside the past year. In spite of your gain, classic bar soap is
being nudged out through liquid soaps, shower gels and the complete body washes as
consumers' suds involving choice.
"Liquid soap, particularly immediate foam soap revenue continue
to see double-digit growth," stated Robert Brands, managing director
of Rexam Airspray. "The growth has accelerated in the past two
years and also we've seen a new tremendous upturn."
A daily Treat
What was once thought associated with being an occasional treat or even a gift item,
body washes are now section of consumers' day-to-day cleansing rituals. In
2005, body wash along with shower gel revenue grew simply by 9%, using the liquid soap
category overall up 11%, in accordance with Euromonitor. Exactly why the big surge
in sales? Based on Euromonitor, liquid soaps are usually perceived to be
more innovative and also dynamic compared to their non-liquid counterparts.
TerraNova released its Tuberose series at the Ny Gift Show
held at the start of this year. "Tuberose came about as a new
collection as we were seeking to incorporate a new clean new floral in order to our current

2. assortment involving floral ranges," explained Mitchell Merrick, national
sales manager regarding Berkeley, CA-based TerraNova. "As the organization we
always do well along with florals. We keep acquiring requests to get a item that
could become sold across the coast, island as well as hip along with trendy stores."
Tuberose is an eight product line that features pure glycerin soap
enriched with lemongrass as well as gingko; Hydrating physique wash, any foamy, gel
cleanser along with lotus and also green tea; in addition body oil, lotion, physique butter
and perfume.
Mr. Merrick noted in which gels remain probably the most well-known cleanser with
consumers because these people not only cleanse yet supply moisturizing
benefits as well. "Consumers like gels such because the ones we produce
that do not necessarily dry skin out, nevertheless let it sit feeling clean and
refreshed."
Sampar's Winsome body series was designed for your woman who
wants in order to treat your ex body also the lady treats the girl face. Each As Well As Every with the
five
products inside the series feature Sampar's exclusive Urban Active
Complex, a new mixture of shea butter, mint leaf along with vegetal and also milk
sugars that will stimulate skin's defense mechanisms and also protect against
external aggressors.
The line's Dew That again Shower gel soothes skin and
actively removes toxins and also pollutants whilst reinforcing the natural
defense barriers. Enriched using a concentration involving 6 essential oils,
including refreshing peppermint oil, sensual lavender along with cajeput, Dew
it Once More Shower gel helps refresh the particular body.
The Lap regarding Luxury Sea scrub combines marine salts rich in minerals

3. with natural important oils to help eliminate impurities, gently
exfoliate skin as well as assist regenerate cutaneous tissue. Combining your Urban
Active complex using organic active components stimulates the
skin's all-natural protection mechanisms, resulting in radiant,
revitalized skin.
PG's Zest brand name of bar soaps and the complete body washes provides launched
a new fragrance variety to become able to its lineup. Zest Tangerine-Mango Twist,
available within each bar soap and body wash, promises a long-lasting scent
to invigorate the particular senses whilst nevertheless rinsing entirely clean with no
filmy residue.
Avon's Naturals Shower Gels cleanse, moisturize and then leave skin
lightly scented using natural fragrances. Your system is less drying than
soap and also natural extracts leave skin using a mild as well as all-natural scent. The
shower gels tend to be obtainable in seven fragrances: Coconut Papaya,
Cucumber Melon, Gardenia, Lavender Chamomile, Mango
Passionfruit, Peach and also Vanilla and retails for $5.49.
Intimate Cleansing
Lake Consumer Products' Beyond fresh Intimates will always be the first
line regarding foaming products designed particularly with regard to women's intimate
cleansing. The Particular new line utilizes foam to deliver how many other products
can't--an instantaneous lather which preserves the actual natural lipids of
the skin, rinses clean as well as leaves women feeling refreshing and also luxurious all
day.
Unlike soap, the actual line's gel-to-foam technology lathers without
the use of the sponge as well as washcloth, which usually helps protect against skin
agitation, saves time and prevents product waste. the foam is actually also

4. specially formulated to fit skin's all-natural pH and rinses
completely away, preventing residue develop up that can cause odor,
itching as well as other discomfort.
"Beyond Refreshing Intimates is really a complete series of items that
can become used about intimate areas too since the entire body," said
Mike Kermendy, director of promoting with regard to Lake Consumer Products, Inc.,
Jackson, WI. "As the result, women now possess a single collection associated with products
that truly addresses their own total entire body washing needs."
The feminine wash is actually the really first item involving its kind specifically
formulated with regard to healthy cleansing regarding women's intimate locations as well
as the rest of the body. Your item suspends bacteria along with soil and also then
washes entirely away with regard to safe, successful cleaning. the feminine shave
and shower is really a multi-functional shaving gel and also cleanser that protects
against redness and bumps, and it is ideal for the the majority of sensitive areas of
a woman's body.
Last month Klorane relaunched its well-liked Ultra Rich Moisturizing
Shower gels that are built to moisturize and protect with a silky
texture and light foam method for you to soften the particular skin. Most 3 formulas
contain the mix of poplar tree bud extract as well as phytosqualane to
create the first natural hydrolipidic film which mimics skin's
self-protective qualities. These People may also be soap-free and pH neutral to
keep skin's natural stability intact.
Zen Spirit Ultra-Rich Shower gel contains bamboo sap, sandalwood,
cedar and also patchouli extracts to unwind and soothe the spirit while
simultaneously cleaning and also moisturizing. Tangerine, lemon, orange,
jasmine along together with other components are usually combined to energize and awaken

5. senses
in Klorane's Morning Awaken Extra-Rich Shower gel. Ultra Soft
Extra-Rich Shower gel utilizes honey, plum and also vanilla extracts to
moisturize and leave skin soft and supple.
Beautiful and Beneficial
While shoppers generally think of shower gels as merely a
sweet-smelling way to have clean, companies are usually formulating their
products to provide significant rewards beyond merely cleansing and
moisturizing.
Kneipp launched its Evening Primrose collection in October, a new line
of four goods that calm very dry, scaly, itchy and irritated skin
with natural ingredients. Its smoothing properties perform to become able to stop skin
from losing moisture since it regenerates as well as replenishes skin cells. The
oils stop dehydration and right away leave skin feeling comfortable
and supple.
"Evening Primrose is perfect for women experiencing extremely
dry skin," explained Mary Leber, president involving NY-based Kneipp.
"It will even resolve many of the discomforts regarding neuro dermatitis
by delivering linoleic and linolenic acid to become able to skin."
Evening Primrose Moisture bath contains 98% nourishing oils and
natural gamma linolenic acid. Your bath calms and protects really dry and
irritated skin although bathing through depositing a new protective lipid film on
the surface of the skin. Any 3.4oz. bottle retails pertaining to $19.
Evening Primrose Moisturizing physique wash is great for irritated, dry
and sensitive skin and is actually also rich within Evening Primrose and also almond oils. A
6.8oz. bottle retails regarding $14.50.

6. Unilever's Dove brand name debuted Calming Night entire body wash and also bar
soap, a distinctive formula having a calming fragrance that will leaves consumers
feeling pampered, relaxed as well as ready for sleep. each formulation provides
a rich lather using soothing honey along with vitamin The that truly works along with the
warmth with the shower in order to regenerate skin as well as relax the particular senses.
A Organic Approach
If there's 1 trend taking the particular bath and the complete body marketplace simply by storm,
it's formulating goods together with natural ingredients. According to
Euromonitor, producers use the term organic in brand names and
product description in order to appeal for you to shoppers that view organic products as
being much better pertaining to them. Such As food ingredients is also an straightforward method
for
companies in order to place products as natural.
Malie Kauai launched a line of most natural beauty items via the
island associated with Kauai. currently sold in spas, resorts as well as lifestyle
boutiques, the collection features bath lather, infused with Hawaiian
Hydrosols, palm oil and seaweed, physique polish, which usually nourishes and

7. exfoliates, luxe soap together with kukui nut oil and also macadamia nut oil to
moisturize and mango butter bun, an in-shower moisturizer activated by
steam as well as warm water.
"Malie is actually organic when achievable as well as otherwise
wild-crafted," stated any spokesperson for Malie Kauai. "These
natural products contain simply no sulfates, simply no parabens, no mineral spirits
and zero petroleum byproducts, thus having a great appeal towards the natural
active consumer."
Now, the company is actually striving in order to grow to be all organic and it is launching
an organic facial series this month. "Consumers are usually looking for great
product attributes using better, more organic ingredients," added
the Malie spokesperson.
In September Aura Cacia launched a new range regarding all-natural aromatherapy
body washes and the whole body creams for sale in fragrances for example lavender,
ginger/mint and patchouli/sweet orange.
"The intent with the launch involving Aromatherapy Physique washes and
Body creams was to create effective, pure-as--can-be items that
deliver a real aromatherapy experience of higher growth, daily use
categories," noted Mindy Seiffert, Aromatherapy class manager.
The physique washes as well as creams are usually made from 100% pure crucial oils
and are generally free of all natural soap club parabens, sodium lauryl or even sodium laureth
sulfates,
synthetic fragrances along with colors.
"Our formulas offer entirely organic physique cleansing and
moisturizing with out the particular harsh chemicals as well as other unwanted ingredients
found within nearly all entire body care products," extra Ms. Seiffert. Every body

8. wash retails pertaining to $9.99 and also $10.99 for the physique creams.
All With Regards To Organics
"Organics are usually hot, hot, hot!" exclaimed TerraNova's
Mr. Merrick and also the organization has previously established massive good results using its
Organic Oasis
bath and the whole body line, completely launched throughout January associated with this year.
"With practically a couple of years of research and also mix of products
we created our TerraNova--Organic Oasis line," stated Mr.
Merrick. "We wanted something which looked fresh as well as appealing
keeping the fragrances somewhat earthy. We also wished to be capable of add
a host of recent accounts just like wellness food stores, specialty grocery and
eco retailers along with Organic Oasis features allowed us to complete just that."
The Organic Oasis series features a new host of items such as Green
Coffee Yerba Mate Stimulating Physique scrub to address cellulite, while
exfoliating, cleansing and moisturizing along with Soy Milk Vanilla
Orchid bath and also shower cream, any creamy cleanser along with Tahitian vanilla
and organic soy milk, as well as body lotions, therapeutic massage oil and also essential
oil perfume. The Actual combinations of every item within the collection tend to be 70- in order to
90%
organic.
There are also trends inside formulating entire body washes, soaps along with lotions
with anti-aging as well as antioxidant ingredients, in accordance with Mr. Merrick.
"We have followed suit with your addition of these to be able to our ingredient lists;
i.e., white tea, organic coffee, etc."
Herbal Effect
Keeping throughout series using the antioxidant trend, Earth Therapeutics
developed its Green Tea Herbal body care line, which can be loaded with

9. vitamins C along with E, essential olive oil and aloe vera for you to not only leave skin
refreshed, but also shielded from environmental aggressors. Each
product in the four-piece line, which includes Green Tea Herbal wash
with chamomile and Herbal soap using rice bran granules within vegetable
glycerin retails with regard to $3.99 to always be able to $14.99.
The company also introduced Anti-Stress body wash formulated with
chamomile along with lavender for you to relaxed frazzled nerves, whilst peppermint oil and
wintergreen wakes up your senses.
Jo Wood Organics, a collection involving organic physique products, was
launched last year and is made using the highest grades associated with organic
essential oils, essences and plant extracts through accredited as well as audited
growers. Jo Wood is so intent about maintaining in line using the organic way of
living, all products contain no water, but an ultra-filtered form of
orange juice known as vegetal water, an uncommon ingredient which gives skin a
boost involving nourishing antioxidants.
The line consists associated with five product formulations, broken down into
two scents: Amka, using leading notes associated with neroli as well as bergamont along with Usiku,
with
top notes regarding rosemary, pine needle, cardamom and hot ginger. Bath oil,
body oil, body lotion, physique dew and the body soap are most formulated to
cleanse, moisturize along with soothe.
The Healing Garden provides four different collections through its
Organics lineup associated with products, such as olive as well as aloe, fig as well as lavender
and wild honey scents for that entire body along together with a skin organics range for the
face. each organics collection combines science along with wellness along with a
blend regarding botanicals to aid deliver soft and wholesome looking skin. Each

10. collection can be certified organic.
The olive and also aloe collection is free of parabens, artificial
colors and also additives along with deeply hydrates as well as nourishes even your driest
skin. Entire Body mist, entire body lotion and body wash are usually all part of the particular
lineup.
The fig along with lavender collection features physique mist, lotion, bath soak,
body wash and an every day gift set regarding balanced skin. The Actual wild honey
line includes entire body mist, lotion, scrub, wash as well as soap.
Simple While 1-2-3
In today's arena of hustle along with bustle, shoppers are always on
the lookout pertaining to opportunities to simplity his or her lives. Along With all-in-one
hair and the body shampoos are only the ticket.
Philip B involving Philip B Botanical products sees that men don't
want for you to invest the large quantity of time primping in the shower, but nonetheless need to be
wellgroomed. Nordic Wood one Step hair and also Entire Body shampoo combines
Norwegian spruce, balsam fir, white pine, cedarwood and also white camphor
extracts in the quick and straightforward all-in-one curly hair and the entire body shampoo formula
that keeps any man's locks along with scalp healthy.
"People are trying in order to find perform along with outstanding
quality," explained Philip B. "The American consumer is
becoming more savvy along with regard for you to navigating through your glut associated with
brands
that have got hit the consumer marketplace in the last ten years."
Zotos International just lately added new fragrance selections to become able to its
popular Refreshing Baked collection associated with all-in-one hair and the actual body shampoos.
Raspberry
tart has the aroma involving refreshing raspberries inside a pastry crust, Blueberry

11. muffin can be fruity and also sweet and Birthday cake can be a vanilla-infused wash
with your scent associated with butter cream frosting. each Refreshing Baked head of hair and also
body
shampoo retails for $7.99.
Soaps Produce a Splash
Slumping bar soap revenue get personal care companies working
overtime for you to breathe lifestyle into this shower time staple. Soaps now do
more than clean away dirt and also grime; they are formulated with
anti-aging ingredients as well as rich moisturizers to pamper along with protect.
Also, organic additives such as aloe vera, vitamin E, tea tree oil and
vitamins have increasingly discovered their method into soap formulations within an
effort for you to generate consumer interest along with demand according to
Euromonitor.
Earth Therapeutics tossed the concept of classic bar soap out the
window with almost all the introduction associated with Loofah inside a Bar, an exfoliant along with
bar
soap in a having a glycerin base which washes off cleanly therefore skin can be left
soft and touchable. three scents are generally available: aloe vera and also kiwi to
moisturize along with protect, oatmeal along with honey for you to soothe as well as peaches to
stimulate the actual senses.
When consumers listen to the term soap, visions of a plain, white bar
that leaves a new drying film upon skin pops within their heads. Nevertheless Honeycat
Cosmetics' line regarding enjoyable and sexy bath and body goods launched
this 12 months aims for you to dispel that soap myth. The Actual line's very best seller,
according in order to founder and also chief executive officer Theresa Spruill, is the
Vanilla Cream Physique bar, an infusion regarding shea butter, aloe and sweet
almond oil in which leaves skin super soft.

12. "Known for its relaxation properties, the actual bar is actually infused with
vanilla, palm and also olive oil," noted Ms. Spruill. "One associated with our
customers mentioned she has gone in terms of carrying our Vanilla
Cream Physique bar around in your ex own pocketbook, and every now and then, when
she feels stress, your woman requires it out in order to smell it."
Dallas TX-based Advanced Beauty Systems' Bodycology range aims
to aid customers reside and really feel better everyday--and among the actual main
ways to complete which is for you to simplify his or her lives.
"Bodycology goods happen for you to be developed to assist the particular busy woman
get via her day simply by treating herself in order to refreshing fragrance and
moisture," explained Chris McClain, president associated with Advanced Beauty
Systems, Inc.
Bodycology's Entire Body Bar can end up being a distinctive two-in-one combo involving a
glycerin soap and sponge set correct in in order to the bar--so there isn't any need
for a separate soap and sponge or perhaps washcloth routine to have clean. Aloe
vera and vitamin E cleanse and nourish and the bar is obtainable in four scents:
tropical ginger to end up being able to revitalize; coconut/lime to uplift; passion fruit to
intrigue and peach mango for you to energize. An 8oz. bar retails pertaining to $4.99.
Philosophy's best-selling Amazing Grace scent ended up being selected as
one regarding Oprah's favorite things pertaining to 2005 as well as the organization has since
introduced a new supplement towards the collection of body washes, fragrance
solids yet others using the Amazing Grace Soap Duo. The Actual glycerin-based
bars moisturize skin while aloe and chamomile extracts help relaxed and
soothe. Every bar will be 5oz. and in addition the duo retails regarding $18.
Wild with regard to Soap
Indigo Wild expanded its popular Zum Bar collection associated with soaps a 12 months ago to

13. include Sea Salt and Rooibos Red Tea. Zum Bars are usually produced using goat's
milk for you to supply a moisturizing stability to skin, although pure essential
oils along with by natural means occurring glycerin nourish skin as well as invigorate the
senses.
"Zum Bars really are a cold processed soap, not really the typical melt and
pour soap which you see on the shelves," said Annie Kremers,
director involving consumer service, Indigo Wild. "The art in the Zum Bars
are in addition appealing and unique. each Zum Bar can be handcrafted from Indigo
Wild and contains its own look. Your scent, look and also essential oils set Zum
Bars apart via just about all others."
Sea Salt Zum Bar delivers moisture, additional exfoliating powers as well as a
refreshing citrus scent too as becoming a triple dose involving hydration thanks to
its goat's milk base, glycerin and sea salt. the crucial ingredient in
this method is actually inside the natural sea salts, which usually act as an exfoliant and
an emollient, bringing moisture towards the skin's surface.
Rooibos Red Tea Zum Bar utilizes rooibos red tea coming from South Africa
and offers antioxidizing, anti-inflammatory properties and also skin-fortifying
benefits. Alpha hydroxyl acid and also zinc promotes healthy, smooth skin.
"Studies possess continuously proven how well-known as well as excellent tea is
for you, we thought, well should you are involved along with what you put into
your body, you ought in order to be involved using what you place on your
body," pointed out Carolyn Gates, director of marketing pertaining to Indigo
Wild. "We determined the tea soap would appeal to people tea drinkers as
well, due for you to their anti-oxidant properties." each Zum Bar
retails regarding $5.30 to acquire a 3oz. bar.
And what's the true secret to setting soap apart from each additional bar

14. on the shelf? Top-shelf ingredients, schooling and uniqueness, according
to Ms. Kremers. "Consumers are usually increasingly conscious of the actual processes
in which their items are created, which usually tells a fantastic deal in regards for you to the care
and time which will go into the products."
Whether it's physique wash or perhaps bar soap, there will be certainly space with regard to
growth
despite the maturity with the bath and the entire body category. Shoppers are
looking regarding innovative products that can help these people pamper your skin on
their bodies as they do their own faces.
Shell Chemicals offers personal Cleansing Solutions
Personal treatment formulators may want to add Shell Chemicals'
branched alcohols and also ethoxylates with their knowledge tree. That's
because these products impart a wide selection of rewards for you to finished
products which includes body wash, hand soap and also proper head of hair care formulas,
according in order to Shell executives.
"Unlike oleo-based chemicals, our Neodol goods are slightly
branched, about 20%, which affords various properties in order to finished
products and offers formulators much more overall flexibility in their supply
source," explained Rob van der Meij, global business manager,
alcohol and alcohol derivatives. "If formulators tend to be looking to
differentiate their particular products, these people can perform consequently using our product
line."
An Emphasis in Private Care
Shell Chemicals provides extended been the significant supplier towards the global
detergent market. Nevertheless within 2004, the company started emphasizing its line

15. of private care products, too, recalled Victoria Meyer, global
marketing manager, alcohols and also derivatives.
"At the same time we were expanding your variety of markets we
serve, we additionally began expanding beyond America and Western Europe
and entered Latin America and the Asia-Pacific region," the girl said.
Shell's range involving Neodol alcohols and ethoxylates can be available
in a number of molecular weights which are compatible with an array of
additives as well as fragrances. products in the Neodol regarding Individual Treatment line
can boost thickening as well as actives retention, reduce surface tension and
impart robust lather. at the same time, the actual Neodol products give
cosmetic chemists another source regarding alcohols and derivatives, ensuring
that these people are able to keep pace with just about all the market's need for new products.
"Our surfactants offer any selection of attributes along with a supply
flexibility in which formulators avoid getting from making use of just oleo-based
materials," concluded Mr. van der Meij.
Lindsay Elkins
Associate Editor
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