This is a high-level overview of a podcast conversation with experts from ClearEdge marketing on leading a virtual workforce.

1. Lessons from the Laptop:
Ten+ Years Leading a
Virtual Team
Moderated by:
Leah McKelvey
RVP, Enterprise EMEA, Bullhorn
@LMcKelvey

2. Why are we here?
Learn from Experience
Leslie Vickrey
Founder & CEO
@LVickrey
Jessica Elliott
VP, Integrated
Marketing Solutions
@JessicaCrecco
Nikki Leonardi
Account Director
@NLeonardi

3. Productivity
How do you keep performance high in this
virtual model?
● Set clear expectations
● Regular and consistent communications
● Don’t be afraid to insert yourself if situation is going off track

4. Resources
What have you put in place to ensure you
deliver strong results?
● Collaboration tools are critical (ex: Slack, Zoom)
● Leverage technology specific to your industry to add transparency
and visibility (ex: project management software in this case)
● Organizational structure that provides the right management oversight
for accountability

5. Culture
How do you keep morale high and stay
connected in your virtual model?
● Hire for people that fit your values and model (regardless of location)
● Invest in opportunities to connect with people beyond only work
conversations (ex: ClearEdge has done virtual yoga, including pets!)
● Encourage sharing of wins and the small things (ex: 5 for Friday sharing
on Slack with top articles of interest)

6. Team Development
How do you upskill your team virtually?
● Bring in additional experts and insights to quarterly meetings (ex:
speakers who recommended books to help moderate discussion)
● Individual sponsorship of learning opportunities like attending
conferences, workshops, LinkedIn Learning, etc.
● Highlight internal experiences and backgrounds as well to share with
team

7. Tips after 10 Years
Any other recommendations for leading virtual
teams if this model is new to you?
● Pick up the phone (if back and forth more than 3x, it’s time to talk!)
● Setting boundaries for yourself so not working nonstop
● Lead by example for your team so they can model your behavior

8. Stay Connected:
www.bullhorn.com
www.clearedgemarketing.com