1. Trend PitchAnalysis #1:
Theme:
Victorian Embellished Silverware Patternsand Attention to Silver
Relevance:
With the currentskyrocketed prices of gold, a dampened economy, and
the latest environmentalmindset, autilization of refurbished objects
with attention to silver detail brings silverwareaccessories to the
fashion spectrum. The recent urgeto reinstate aged items, such as
antique forks, spoons, knives, and even scrap silver has found its way
into becoming bracelets, necklaces, and rings. Furthermore, recent royal
and political figureshave placed chic conservativenessback to
existence. Designers with attention to silver and Victorian detail are
Dries Van Noten, VivienneWestwood, and J. Mendel.
Direction:
Silver plated diningsets are influencingsociety to reusematured house
wares, rather than purchase new accessories. An environmental motion
to recycle and refurbish the old into new can be seen in the silver
design. It channels a conservativeand revisited Victorian era. From
stenciled wall patternsto bed sheet designs, the same Victorian
influenceseen in silverwareis present.
Market:
Women aging from young fashion conscious college studentsto wise
middleaged professionalswillgreet this trend warmly.
Key Items:
Necklaces, bracelets, earrings, and rings.
2. Victorian Spoon Bracelet and Ring Embellished Silverware, Pinterest
Detailed Utensil Ring, Pinterest Matured Victorian Pattern, Pinterest
3. Ancient Silver Teacup, Pinterest J. Mendel Resort 13 Silver Victorian Stencil
Dries Van Noten, S/S 13 Vivienne Westwood S/S 13
4. Trend PitchAnalysis #2:
Theme:
Top Hats: womenswear and menswear by political and pop cultural
leaders.
Relevance:
The F/W 12/13 showsrangingfrom Daks, Jean PaulGaultier, and Ralph
Lauren all held claim to the 18th century top hats. As this fall began a
significant political time in the United States, we are reminded of past
presidentialand governmentalfashions. This top hat makesa
connection with Abraham Lincoln and the famed Uncle Sam of our past
generations. Like history, weare in a time of war and debate as our
predecessorswereat the time they made this headwear known. Italso
transitions well after the recent year’scraze with hat culturesince the
royalweddingand summer widebrimmed hats.
Direction:
The routethat the top hat has taken leads to influenceon suit trends
and even womenswear by addingtuxedo detailing to feminineclothing.
It has even been accompanied on the runway withan old-fashioned
wooden caneand reference to the pop cultureof Charlie Chaplin and the
Three Stooges. As a hat whose height reaches far above the head, it
breaks away from the short stack of previously famed hats, such as the
fedora.
Market:
A unisexaudienceof men and women from 25 to 35 seeking an urban
sophisticated classic look.
Key Items:
Top hats and suits.
5. Daks S/S 2013, Milan Fashion Week Jean Paul Gaultier F/W 12/13
Ralph Lauren F/W 12/13 Street Shot, New York
6. John F. Kennedy, Popthomology.com Top hat, Pinterest
Audrey Hepburn, Pinterest Prince Phillip, Pinterest
7. Trend Pitch#3:
Theme:
Ballet inspired organzatutus.
Relevance:
Runway collectionsof Betsey Johnson, Christian Dior, DriesVan Noten,
Givenchy, Jason Wu, and Marchesahave all been spotted sporting
ballerina inspired tutus. In 2010 withthe premiereof the successful
film, The Black Swan, the heightened desire for the femininedesignsof a
dancer grew. Asfashion has recently seen many looksof the classics,
such as neutraltones and top hats, the timeless silhouette of a ballerina
fits well.
Direction:
These tutusare stemming from the original tutu silhouette, with its
petite length and tautness to a multitudeof dimensions. Many designers
are overlayingsheer elongated tutuson top of another short skirt
underneath. Someare beginning to evolveto the length of a ball gown
that sweeps at the floor. Details in the form of ribbon trims or tiers of
organza from waist down are prevalent.
Market:
Women of the mainstream consumersfrom 18-24 yearsold.
Key Items:
Tutusof short, mid-length, and floor length.
8. Jason Wu S/S 13 Betsey Johnson S/S 13
Marchesa S/S 13 Crinoline tutu, Chictopia.com
