SM

1. facebook
Benefits:
● Brand Awareness
● Trust & Loyalty
● Drive website traffic – direct links
● Customer Service/Feedback
● Engagement with customers
● Targeted Adverts - have never been
cheaper
Industries that would benefit:
● All Industries
Facebook is beneficial for the majority of
companies in one way or another, yet
primarily B2C if the focus is to generate
sales.
A great starting point for companies to share
general company information, policies,
services, customer reviews, photos, videos,
events & jobs.

2. Due to its unique capabilities, Instagram is
hugely beneficial for companies, yet without a
custom content strategy it may be difficult to
succeed through the platform.
Instagram is effective for companies to show
that they are ‘more than just a company’,
primarily B2C.
Benefits:
● Build rapport
● Brand Mentions - Brand Awareness
● Direct purchase links - Increase sales
● Trust/Credibility
● Engagement
● Targeted Adverts – never been cheaper
● ‘Behind the scene’ content – humanizing
your brand
● Polls/Quizzes - Understand your customer
Industries that would benefit:
● Lifestyle, Fitness, Health, Food, Fashion,
Beauty, Influencers, Clothing, Education,
Real Estate, Entertainment, Healthcare
instagram

3. Besides driving business results, LinkedIn
could also be seen as a networking
application. Used commonly amongst B2B
companies for lead generation, B2C often also
use it for employment purposes.
LinkedIn helps companies raise brand
awareness, promote career opportunities,
and educate those on their services/products
offered.
Benefits:
● Brand Awareness
● Generate leads
● Career Opportunities - benefiting
employees/employers
● Educate followers
● Networking - connect with relevant
people
Industries that would benefit:
● IT, Marketing, HR, Recruiting, Estate
Agents, Financial, Internet, Education,
B2B
linkedin

4. Known to a lot of people as an application used
for ‘inspiration’ or ‘ideas’, Pinterest is actually a lot
more than that. Retail businesses wanting to
generate sales should make use of this ever
expanding app.
Features allow a B2C business to promote their
products, pricing, availability, description and
direct link to purchase.
Benefits:
● Brand Awareness
● Generate Sales – purchase links
● Drive website traffic – direct links
● A form of trust
● Feedback from customers
● Sharing inspiration to other pinners
● Engagement with customers
Industries that would benefit:
● Retail, Fashion, Arts & Crafts, Food & Drink,
Homeware, Furniture, DIY, Outdoors,
Jewellery
Pinterest