Platforms.

1. facebook
Facebook is beneficial for the majority of companies in one
way or another, yet primarily B2C if the focus is to generate
sales.
A great starting point for companies to share general
company information, policies, services, customer reviews,
photos, videos, events & jobs.
Benefits:
● Brand Awareness
● Trust & Loyalty
● Drive website traffic – direct links
● Customer Service/Feedback
● Engagement with customers
● Targeted Adverts - have never been cheaper
Industries that would benefit:
● All Industries

2. instagram
Due to its unique capabilities, Instagram is hugely beneficial
for companies, yet without a custom content strategy it may
be difficult to succeed through the platform.
Instagram is effective for companies to show that they are
‘more than just a company’, primarily B2C.
Benefits:
● Build rapport
● Brand Mentions - Brand Awareness
● Direct purchase links - Increase sales
● Trust/Credibility
● Engagement
● Targeted Adverts – have never been cheaper
● ‘Behind the scene’ content – humanizing your brand
● Polls/Quizzes - Understand your customer
Industries that would benefit:
● Lifestyle, Fitness, Health, Food, Fashion, Beauty,
Influencers, Clothing, Education, Real Estate,
Entertainment, Healthcare, E-Commerce

3. linkedin
Besides driving business results, LinkedIn could also be seen as a
networking application. Used commonly amongst B2B
companies for lead generation, B2C often also use it for
employment purposes.
LinkedIn helps companies raise brand awareness, promote
career opportunities, and educate those on their
services/products offered.
Benefits:
● Brand Awareness
● Generate leads
● Career Opportunities - benefiting employees/employers
● Educate followers
● Networking - connect with relevant people
Industries that would benefit:
● IT, Marketing, HR, Recruiting, Estate Agents, Financial,
Internet, Education, B2B

4. Pinterest
Known to a lot of people as an application used for ‘inspiration’ or
‘ideas’, Pinterest is actually a lot more than that. Retail businesses
wanting to generate sales should make use of this ever expanding
app.
Features allow a B2C business to promote their products, pricing,
availability, description and direct link to purchase.
Benefits:
● Brand Awareness
● Generate Sales – purchase links
● Drive website traffic – direct links
● A form of trust
● Feedback from customers
● Sharing inspiration to other pinners
● Engagement with customers
Industries that would benefit:
● Retail, Fashion, Arts & Crafts, Food & Drink,
Homeware, Furniture, DIY, Outdoors, Jewellery