A collaboration between Glasgow School of Art Design Innovation Masters' students and MIT's LOCAST on how to increase beneficial tourism for the Isle of Eigg, Scotland (Sept. 2012-January 2013)

1. Lea/ Jessie / Vedshree
Saki/ Struan/ Jenny

2. Here is
the Isle of
Eigg

3. Why visit
the Isle of
Eigg?

4. Explore Eigg
•On foot
•Culture probes

5. Meet
people

6. Escape

7. Tourism Potential
•Wildlife
•Adventure
•Escapism

8. Opportunitie
s for Tourism

9. Natural beauty –
Inspiration for creative work
Wildness –
For simple lifestyle or adventure
Community –
Kind & multi-skilled residents
Geographic & marine
resource( “Sgurr” & Sea)
Values
Tourism

10. Creativity
Adventure
Free
Spirit
Core value

11. Free
Spirit

12. Who are
our users?

13. Visitor.... NOT Tourist
✓

15. Ailidh
 38
 Writer, poet
 Eigg, UK
 Looking to
improve tourism
on eigg
Enrique
 28
 Barcelona, Spain
 Composer, guitar
 Adventurer
 Passionate with
music
Gordon
 30
 Los Angeles, US
 Leisure time hiker
 Loves to join
concerts
User
Profiles

16. Ailidh
Gordon
Enrique
Start

17. Ailidh
Gordon
Enrique
Eigg
Meet
@ Italian Ice
cream House

18. Ailidh
Gordon
Enrique @
Tea Shop
Eigg
Bike
Sho
p
Jamie
Leila
M
eet
Carmille

19. @
Eigg Edge
Ailidh
Gordon
Jamie
Enrique
Leila
Carmille
@
Community
Hall
@
Comment
& Rating
Yoko
Check
LOCAST
→
Plan the trip
to Eigg for
next concert

20. Look and Feel

21. Search: ScotlandLive ConcertSearch: 28/11/2012
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22. Search: ScotlandLive ConcertSearch: 28/11/2012
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Eigg
Live
Eigg
Live
Book Ticket Invite Friend
Eigg. UK

23. ShareMost PopularHome Explore
Friends
Casts
Timetable
Favorites
Friends
Casts
Timetable
Favorites15
Days Left
Eigg Live Concert
Eigg Community
19:30
Join
My Locast

24. ShareMost PopularHome Explore Share
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Music
Web link
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26. FreeGo
Fantôme de
l'Opéra
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Video
Music
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To Group