Do you need to give a presentation, write a report, or build an online exhibit using non-numerical data and are looking for more options than the popular Word Cloud? This presentation covers 6 reasons for presenting qualitative data, 5 thematic groupings for qualitative data visualization, and 5 free tools to use.
Qualitative Data Visualization: Presenting Non-Numeral Data
1. Laurie Prange (Prange-Martin)
Qualitative Data Visualization:
Presenting Non-Numerical Data
Laurie Prange (Prange-Martin)
PhD Candidate Aalborg University
SCOPe: Science Community of Practice Yukon
5 October 2017
2. Laurie Prange (Prange-Martin)
Introduction
This is an introduction to presenting
non-numerical qualitative data for
researchers who need to give a
presentation, write a report, or build
an online exhibit.
3. Laurie Prange (Prange-Martin)
About the Presenter
• Laurie Prange (Prange-Martin) is a PhD
Candidate in the Business Economics
Programme at Aalborg University in Denmark.
• Dissertation defense Winter 2018 (expected)
• Studying how and why new industries emerge
in remote regions – case study of Yukon ICT
sector
• Previously librarian and instructor at Yukon
College
4. Laurie Prange (Prange-Martin)
Agenda
• Main Sources for Non-Numerical Data
• 6 Reasons for visualizing qualitative data
• 5 Thematic Groupings
1. Clusters
2. Text-based figures
3. Multi-media
4. Maps
5. Static Social Media
• Labelling terms according to formatting rules
• 5 Free tools
5. Laurie Prange (Prange-Martin)
Main Sources of Non-Numerical
Qualitative Data Collection
• Interviews
• Documents
• Social media
• Unobtrusive
data
• Observational
• Sensory
• Pictures
• Arts-based
6. Laurie Prange (Prange-Martin)
6 Reasons for Visualizing
Qualitative Data
1. See your data in a new way
2. Simplify complex knowledge
3. Create shareable objects
4. Improve the readability
5. Improve the memorability
6. Improve the persuasiveness
7. Laurie Prange (Prange-Martin)
5 Thematic Groupings
1.Clusters
2.Text-based figures
3.Multi-media
4.Maps
5.Static Social Media
8. Laurie Prange (Prange-Martin)
Cluster
A visual diagram to express the ideas,
relationships, and thinking of the author.
Note: “Mind map” is a registered
trademark term to Tony Buzan and the
Buzan Organization.
http://www.buzan.com.au
12. Laurie Prange (Prange-Martin)
Mindmap (comparative modelling)
Source: Grounded theory: The philosophy, method, and work of Barney Glaser (2011)
Published by BrownWalker Press
http://www.universal-publishers.com/book.php?method=ISBN&book=1612335152
13. Laurie Prange (Prange-Martin)
Modelling tool (show relationships)
Source: Research basics: Design to data analysis in six steps (2016) Published by SAGE
https://us.sagepub.com/en-us/nam/research-basics/book244998
14. Laurie Prange (Prange-Martin)
Modelling tool (building theory)
Source: Toward a metatheory of economic bubbles: Socio-political and cultural
perspectives (2014). Published by Springer
https://link.springer.com/book/10.1057%2F9781137361790
18. Laurie Prange (Prange-Martin)
2. Text-Based Figures
• Word Cloud
• Word Frequency List
• Word Tree
• Word Collocations List (multi-word expressions)
• Word Concordance List (the substantive words)
• Pull-out Quotations
• Contingency Table
• Coding chart (i.e. classifications)
20. Laurie Prange (Prange-Martin)
Word Frequency List
http://library.columbia.edu/locations/dssc/nvivo_guide/reports_models_folders/_jcr_
content/layout_par_main_1/textimage_v2_11/image.img.png/1370375387197.png
21. Laurie Prange (Prange-Martin)
Word Tree
http://library.columbia.edu/locations/dssc/nvivo_guide/reports_models_folders/_jcr_
content/layout_par_main_1/textimage_v2_16/image.img.png/1370480066261.png
22. Laurie Prange (Prange-Martin)
Word Collocations List
(multi-word expressions)
http://2.bp.blogspot.com/-pxHi4hIfxOg/Tu058C0cdII/AAAAAAAAAQQ/-
zcyyidSdN8/s1600/curiosity.png
23. Laurie Prange (Prange-Martin)
Word Concordance List
(the substantive words)
http://spatial.ucsb.edu/wp-content/uploads/Cc_Architecture.png
24. Laurie Prange (Prange-Martin)
Pull-out Quotations
Source: Authoring a PhD: How to plan, draft, write and finish a doctoral thesis or
dissertation (2003). Published by Palgrave
https://he.palgrave.com/page/detail/Authoring-a-PhD/?K=9781403911919
33. Laurie Prange (Prange-Martin)
Audio recording
The Library of Congress has many collections of
audio recordings.
One example: Voices from the Days of Slavery
• https://memory.loc.gov/ammem/collections/v
oices/
• Recordings from 1932 to 1975 of 23
interviewees who were born into slavery
• Totalling nearly seven hours of recorded
interviews
34. Laurie Prange (Prange-Martin)
Live streaming / Live performance
PhD in Performance Studies at University of Alberta
• In addition to the written Dissertation, there is
the Performance Practice component.
https://www.ualberta.ca/drama/graduate-
programs/phd-in-performance-
studies/performance-practice
– 90 studio hours (2:1 preparation time)
– Theatre project (as playwright, major acting role,
director, stage manager, designer, dramaturg,
translator or equivalent)
– Or TWO more minor responsibilities (supporting role,
assistant director, assistant dramaturg, assistant…)
35. Laurie Prange (Prange-Martin)
Fine Arts expression
(sculpture, textiles, etc.)
Graduate Students’ Sculpture Exhibition
https://digital.library.unt.edu/ark:/67531/metadc129880/
36. Laurie Prange (Prange-Martin)
Map
A diagram expressing the
surveyed physical features of a
geographical area or a figure
with sequenced points.
37. Laurie Prange (Prange-Martin)
4. Maps
• Heat map
• Raster map (zoom in and out)
• Vector map (database of points that
form the map)
41. Laurie Prange (Prange-Martin)
Static Social Media
Shareable content for use in social media
with no interactivity, which is usually
originally from a more formal source.
42. Laurie Prange (Prange-Martin)
5. Static Social Media
• Pinboard (Pinterest)
• Moment (Twitter)
• Meme (Instagram, Facebook, Weibo,
etc.)
• Comic or Cartoon
45. Laurie Prange (Prange-Martin)
Meme
Great Book: Communicating your research with social media: A practical guide to using blogs,
podcasts, data visualisations and video (2017) Published by SAGE
https://us.sagepub.com/en-us/nam/communicating-your-research-with-social-
media/book245914%20
56. Laurie Prange (Prange-Martin)
In Conclusion
• 6 reasons for visualizing
qualitative data
• 5 thematic groupings for
presenting non-numerical
qualitative data
• 5 free tools for visualizing
qualitative data
57. Laurie Prange (Prange-Martin)
The End
Laurie Prange (Prange-Martin)
https://www.linkedin.com/in/laurieprangemartin/
laurie@business.aau.dk