Mba2216 business research project course intro 080613


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Mba2216 business research project course intro 080613

  1. 1. Business Research :Business Research :Course OverviewCourse OverviewBusiness Research :Business Research :Course OverviewCourse OverviewMBA2216 BUSINESS RESEARCH PROJECTMBA2216 BUSINESS RESEARCH PROJECTbyStephen OngVisiting Fellow, Birmingham CityUniversity Business School, UKVisiting Professor, Shenzhen
  2. 2. Today’s OverviewToday’s Overview
  3. 3. Course LeadershipCourse LeadershipCOURSE LEADERCOURSE LEADERStephen ONGStephen ONGVisiting Professor,Visiting Professor,Shenzhen University,Shenzhen University,P.R.ChinaP.R.ChinaB.Sc. (Hons) Economics,B.Sc. (Hons) Economics,London School ofLondon School ofEconomics, University ofEconomics, University ofLondonLondonMBA (InternationalMBA (InternationalBusiness), University ofBusiness), University ofBradford, UKBradford, UKEXPERIENCEEXPERIENCE Visiting FellowVisiting Fellow Lancaster UniversityLancaster UniversityManagement School, UKManagement School, UK Birmingham City UniversityBirmingham City University Edinburgh Napier UniversityEdinburgh Napier University Research BackgroundResearch Background Masters research onMasters research onJapanese ManagementJapanese Managementunder Prof.Peter Buckleyunder Prof.Peter Buckley Government policy studiesGovernment policy studiesfor Prime Minister’s office,for Prime Minister’s office,MalaysiaMalaysia Supervised 7 MastersSupervised 7 Mastersprojects – Casestudies,projects – Casestudies,Action Research, SurveysAction Research, Surveys
  4. 4. Learning ObjectivesLearning ObjectivesThe course aims are :The course aims are :To introduce students to the differentmethods of business research.To comprehend the role of research inbusiness decisions.To offer a framework for conductingresearch in systematic manner inmanagement, marketing, accounting andfinance.To help students to develop practicalknowledge and skills to understand andcarry out research projects.
  5. 5. Learning OutcomesLearning OutcomesUpon completion of the course, the studentsshould be able to:Apply and clarify the research problems,research questions and hypotheses.Critically review the literature in any given topic,documenting the references in the prescribedmanner.Explain the different aspects of researchstrategy, sampling, data collection and dataanalysis.Able to present and write a research proposaland a business research report.
  6. 6. Course ContentCourse Content Sessions 1-3 : Research DesignSessions 1-3 : Research Design Sessions 4-5 : Data CollectionSessions 4-5 : Data CollectionMethodsMethods Sessions 6-9: Data Types,Sessions 6-9: Data Types,Measurements and SamplingMeasurements and Sampling Sessions 11-12 Data AnalysisSessions 11-12 Data Analysis Week 13-15 : Report writing andWeek 13-15 : Report writing andpresentationpresentation
  7. 7. Course TimetableCourse Timetable(Attendance is Compulsory)(Attendance is Compulsory)Lecture (Stephen Ong)Lecture (Stephen Ong)Saturday 9:00 pm – 1:00 pm*Saturday 9:00 pm – 1:00 pm*(C205)(C205)** Class times will be subject to changes. Notice will beClass times will be subject to changes. Notice will begiven 7 days in advance on LMS.given 7 days in advance on LMS.
  8. 8. AssessmentAssessmentCoursework (100%)Coursework (100%) Individual presentation andIndividual presentation andsubmission of researchsubmission of researchproposal (20%) on selectedproposal (20%) on selectedtopic.topic. Individual submission ofIndividual submission ofwritten project paper (80%).written project paper (80%).
  9. 9. Project ProposalProject ProposalCONTENTCONTENT Selected business researchtopic, with the followingSections : Abstract Background Literature review Research Question Research Objectives Research Model Methodology Research design Target population Techniques Ethical considerations Timescale and Resources ReferencesASSESSMENTASSESSMENT Dissertation of 8-10Dissertation of 8-10pages, approximatelypages, approximately1,500 words1,500 words Report SubmissionReport SubmissionDeadline : Week 6Deadline : Week 6 Presentations: Week 6Presentations: Week 6
  10. 10. Project PaperProject PaperCONTENTCONTENT Selected businessresearch topic, with thefollowing Sections : Abstract Chapter 1 : Introduction Chapter 2 : Literature review Chapter 3 : ResearchMethodology Chapter 4 : Data Analysis andFindings Chapter 5 : Discussion andConclusion References (to follow APA style) Appendices (including SurveyQuestionnaire, Data analysis)ASSESSMENTASSESSMENT Dissertation of 60-80Dissertation of 60-80pages, approximatelypages, approximately20,000 words20,000 words Report SubmissionReport SubmissionDeadline : Week 14-28Deadline : Week 14-28 Presentations: Week 15Presentations: Week 15
  11. 11. Resources : E-LearningResources : E-Learning LMS for Course Information, Plan, Schedule,LMS for Course Information, Plan, Schedule,Assessment, Assignment DeadlinesAssessment, Assignment Deadlines Lecture SlidesLecture Slides Online learning at Facebook : Gemini RIOnline learning at Facebook : Gemini RI
  12. 12. Resources : Core ReadingResources : Core Reading APA (American Psychological Association) ReferencingSystem at<>.Note : Citation Style : Cooper, D.R. and Schindler, P.S.(2011) BusinessCooper, D.R. and Schindler, P.S.(2011) BusinessResearch Methods. 11Research Methods. 11ththEdition. McGraw HillEdition. McGraw Hill Saunders, L., Lewis, P. and Thornhill, A. (2012)Saunders, L., Lewis, P. and Thornhill, A. (2012) ResearchResearchMethods for Business StudentsMethods for Business Students. 6. 6ththEdition. Prentice Hall.Edition. Prentice Hall. Zikmund, Babin, Carr and Griffin (2010)Zikmund, Babin, Carr and Griffin (2010) BusinessBusinessResearch MethodsResearch Methods.. 88ththEdition. South-Western.Edition. South-Western.
  13. 13. Consultation HoursConsultation Hours(By appointment only)(By appointment only) Stephen Ong (School of Business, Level P)Stephen Ong (School of Business, Level P) Wednesday 3:00 pm – 6:00 pmWednesday 3:00 pm – 6:00 pm Email : stephenongch@gmail.comEmail :