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Blue Moon Festival
Phillips, Poe, Quinones
April 1, 2016
Blue Moon Festival
Group: Melony Phillips, Katelyn Poe, Lauren Quinones
Course: HMGT 3240- Special Event Management
Instructor: Rosa Malave
Due Date: April 1, 2016
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Blue Moon Festival
Phillips, Poe, Quinones
April 1, 2016
Table of Contents
Table of Contents..................................................................................................................... 2
Section I: Event Introduction ..............................................................................................4
Section II: Event Proposal.....................................................................................................4
Section III: Event Research .................................................................................................5
Section IV: Event Design- 5 Senses and Guest Needs...................................................9
Part A: 5 Senses.........................................................................................................................9
Part B: Floor Plan......................................................................................................................11
Part C: Corporate Social Responsibility (CSR)-Sustainability Plan.............................................12
Part D: Amenities & Accommodations.....................................................................................12
Part E: Lodging..........................................................................................................................12
Part F: Food & Beverage...........................................................................................................13
Part G: Security and Transportation.........................................................................................14
Part H: Attractions & Entertainment........................................................................................14
Section V: Event Design- Budget.......................................................................................15
Section VI: Event Planning- Timeline and Production Schedule...........................16
Part A: Timeline.......................................................................................................................16
Part B: Production Schedule ....................................................................................................16
Section VII: Event Planning- Marketing Plan...............................................................19
Section VIII: Event Planning- Contracts and Permits................................................21
Part A: Street Closure Permit....................................................................................................22
..................................................................................................................................................... 23
..................................................................................................................................................... 24
Part B: Temporary Tent Permit.................................................................................................24
..................................................................................................................................................... 25
Part C: Insurance ......................................................................................................................25
..................................................................................................................................................... 26
Part D: Food Handling Permit...................................................................................................26
Part E: Don’t Litter Agreement.................................................................................................26
Part F: Public Safety Plan..........................................................................................................31
Part G: RFP- Request for Proposal (Special Event Agreement).................................................34
..................................................................................................................................................... 36
..................................................................................................................................................... 37
..................................................................................................................................................... 38
Section IX: Event Evaluation- Proposed Evaluation Method..................................39
Section X: Conclusions and Evaluations........................................................................40
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Blue Moon Festival
Phillips, Poe, Quinones
April 1, 2016
Section XI: Appendix............................................................................................................41
Appendix A: References............................................................................................................41
...........................................................................................................................................44
Appendix B: Minutes of Meeting..............................................................................................44
............................................................................................................................................45
Appendix C: Charts...................................................................................................................45
...........................................................................................................................................46
Appendix D: Pictures of Vendors..............................................................................................46
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Blue Moon Festival
Phillips, Poe, Quinones
April 1, 2016
Section I: Event Introduction
Festivals are a way for a group of people to gather for shared experiences. In the past,
food was a central part of festivals, as the term “festival” comes from the English word “feast”
(feast n.d.). In the early 1900’s, music started to become a major part of the festival. Many
festivals were “strongly associated with countercultural youth movements” according to
(festivals n.d.). Now, after the 60’s, many companies and people realized that they would gain
more from festivals, and are beginning to become a little more lax about the nature of modern
festivals. Festivals are becoming more and more popular because they are a good way for many
different types of people to gather and enjoy everything the festival has to offer.
Section II: Event Proposal
We at Superior Planning are proposing a Blue Moon Festival for the City of Denton. The
event will take place on the Denton town square in the afternoon and evening hours on
Saturday, May 21. This event will accommodate local businesses, artists, artisans, and
farmers. Denton is a lively community that likes to support one another. This festival will allow
members of the community to connect, find more locals to support, and enjoy the changing of
the season. “With a population more than 118,000, not including a student population of more
than 40,000, Denton is far from rolling up the sidewalks at night. In cooperation with various
organizations, local universities and the Parks and Recreation Department, Denton hosts many
festivals and events throughout the calendar year. From Twilight Tunes to Dog Days of Summer
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and Cinco de Mayo, Denton is fast becoming one of the most popular places to visit in the
Metroplex” (Festivals n.p.).
Logistically, booths will surround the courthouse and house local restaurants and
business. We will reserve some tent space for housing local art and craftsmen, so they can sell
their goods. Lighting will be rented and hung throughout the trees and along pathways. Music
will also light up the space with folk sounds drifting through the warm night air. This festival is
meant to connect people and provide them with an enchanted evening of finding local
treasure.
Section III: Event Research
• Who: City of Denton and local businesses
• What: Blue Moon Festival
• When: May 21, 2016 from 5pm-12am
• Where: Denton Town Square
• Why: To encourage community, support local economy, and make connections
• How: Have vendors come out to showcase their food, drinks or art
Strengths-
• People love free events where they can walk around and take the kids and see what
their city has to offer, which sparks intrigue and curiosity
• Our event will also bring the community together for a free event
• Money and time get reinvested into the community through the many local shops,
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April 1, 2016
restaurants, and venders
• Connections people will make at our festival will create a stronger knit community
Weaknesses-
• Getting the word out, and making sure people are well informed on what, where and
when the event is
• Possibly not making as much of an impact as desired
• A difficulty includes Interesting citizens on spending their evening in the town; Need to
convince them to come out and participate
Opportunities-
• Citizens can branch out and see what different restaurants and businesses are available
in the city of Denton
• The vendors can get exposure for their businesses
• The economy of Denton can grow and thrive with the community supporting each other
• Opportunities as a company to have name known and word of mouth spread about the
event
Threats-
• In climate weather could force the events to move under shelter or in doors
• Other events on the same day may draw citizens away
• Misconduct from citizens danger of crime or threats against others
• Misbehaving attendees damaging vendors or artist property
• Vendors not participating and breaking contract
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• Citizens do not come out to event
• Traffic issues could cause cars to back up and frustration for the attendees
Pre-event Responsibilities-
• Negotiating with vendors, the Tents, Lights, and booths will need to be rented
• Ensure that the lighting team has a course of action for hanging lights and all hung to
specification before the event
• Gathering local businesses for involvement and meeting they’re on site needs
• Locating artists and directing their work to the site before the event.
• Ensure that all vendors and participants have the equipment that they need
• Locating volunteers to help with the event
• Hiring staff and security if necessary
• Emergency planning and logistics
• In case of weather plan of action
• Instructing team on the schedule of the event and training them
• Communicating with the city and getting necessary permits
On-site Responsibilities-
• Ensure that all vendors have what they need
• Directing citizens, greeting them, and making an informational stand available in case of
emergency and for convenience
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• Arrive on site
• Working with police to shut down roads
• Ensure that arriving vendors have everything they need for the event
• Greet arriving volunteers and staff and help them to their duties
• Check in with fellow event planners and get a status on how the day is going
• Ensure that all responsibilities are completed and the event is ready for 5pm opening
• Make sure people are moving timely in accordance of the start time of the event
• Ensure parking is available and ready for citizens
• Information booth active in helping citizens get connected into event
• Check in with vendors on a schedule throughout the event
• Have everyone ready in case of emergency or bad weather
• Be available for any problems or emergencies if they arise
Post-event Responsibilities-
• Pack up the tents and booths and make returns to venders
• Check with vendors and see if they need help finishing packing up
• Make sure there are no lingering problems
• Pack up for the day (maybe appoint a volunteer to help with this)
• Deconstruction of the lights- to be handled by the company that provided them
• Check and receive any final payments (if applicable)
• Say goodbye to everyone and thank them for coming to our event (immediately after
festival ends)
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Section IV: Event Design- 5 Senses and Guest Needs
Part A: 5 Senses
Soundscaping
We plan to fill the evening air with sounds that please the listeners throughout the
event. When attendees enter the local restaurants they will encounter a soundscape of the
bustle of a dinner rush, as well as live music in some of the locations on the square, such as the
Abbey Inn. Music from street performers can be heard up and down every street as well as
local bands that volunteer to liven up the night with their sounds. Laughter and awe will fill the
air as the fireworks show makes a BANG and entertains the crowds when the festival concludes.
Visual Cues
The main visual cues for this event will be centered on the lighting show, local art, and
firework show. The trees will be strung with thousands of twinkling lights. As attendees stroll
through the square they will see vendors selling homemade goods, local bands and street
performers putting on shows, and a firework display the pleases the visual sense for all ages.
There will be plenty to see inside of the various shops and restaurants, each sporting their own
atmospheres representing Denton and the things it has to offer.
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Touch
The touch element is mostly left up to the individual experience. The touch of the cool
night breeze will gust through the crowds of people. Crowds will sit on the fresh green grass
and feel the soft cool touch as they gather to watch bands and socialize. Some people will
choose to go into the Dark Age Tattoo studio and get a piercing or a tattoo while the needle
touching their skin leaves a new statement for them to keep forever. Many will touch the
spines of records and CDS from Mad World Records, while others flip through the pages of
books at Recycled Book Store. There is a sense and feel of the atmosphere that cannot be
forced, but rather the opportunity must be presented so that people may consume as they
please.
Smell
The smell of a summer night will drift through the air with undertones of fresh food,
dancing bodies, and the different smells coming from various shops and vendors. There are
many stores for those with a sweet tooth, such as Atomic Candy, that adds its own huckleberry
crafted candies and jams aroma into the air. Whether it be the smell of hot pizzas coming from
Mellow Mushroom, fried catfish and shrimp coming down the way from Hoochies, or ground
coffee and smoothies wafting out of Jupiter Houses doors, the sense of smell is sure to be
engaged all night.
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Part B: Floor Plan
Risk Management(Plan)-
ACTIVITY RISK FACTOR
LOW (1-3) MEDIUM (4-7) HIGH (8-10)
Dodge Ball 6
Drill team exhibitions 3
Educational exhibitions 2
Electronics conventions 3
Exhibitions 6
Fashion shows 2
Fencing – with protective equipment 7
Festivals and cultural events – indoors 3
Festivals and cultural events – outdoors 4
Film production 8
Film showings 4
Fishing events 5
Flower shows 2
Harvest festivals (without farm equipment or animals) 4
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Part C: Corporate Social Responsibility (CSR)-Sustainability Plan
Incorporating Corporate Social Responsibility into the Blue Moon Festival will allow the
event to leave a legacy in the host community. Because we are reaching out to locals and trying
to connect the community, we must take special care to details that they see as important.
Recycling and sustainability is key within the community. Through organizations like Scraps, a
local recycle shop, we will arrange for leftover event items such as décor, promotional goodies,
banners and signage to be donated and repurposed in classrooms and art programs. In
association with scraps, all reusable materials at pack up and break down of the event will be
donated and transported to their facility. We will follow the City of Denton’s Litter Free Event
Agreement and Event Recycling Agreement to ensure our festival is not harmful to the earth.
Please refer to section IX for more information on the agreements.
Part D: Amenities & Accommodations
We will have a stand available with information on participating vendors, present
vendors, first aid and emergency help, and location assistance. Amenities such as: wipes and
sanitizer, sunscreen and bug spray, light blankets and a first aid kit will be available at this stand
as well. The volunteer in this stand will be trained on how to contact the authorities, or
emergency services if a problem occurs.
Part E: Lodging
There will be no lodging available specifically for the event. Because the event is meant
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April 1, 2016
to support local artisans, local shops, and growing the community, we are hoping that property
and homeowners in the city will be the ones participating. There are a few hotels within the
Denton area square. If there are guests from out of town that choose to visit for this event then
we will have information at the amenities and accommodation booth for where in town they
could seek lodging.
As a special treat concerning lodging, we will be promoting local bed and breakfasts for
locals to visit. This is another way we are reaching out and supporting Denton’s small
businesses. We will encourage the attendees to book a night and support the historical and
hospitality sector of Denton.
Part F: Food & Beverage
The local vendors that have stands on the square during the festival will supply food and
beverage.
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Part G: Security and Transportation
We will be working closely with Denton Police Department to direct traffic around the
fair. They will supply between 10-20 officers who can help direct pedestrian and automobile
traffic. There are many places to park around the town square, so we will have officers directing
cars to open parking lots. There will be many pedestrians walking to the square in the dark. We
believe it is very important to think of safety first. Denton PD will be assisting in patrolling the
surrounding area and supplying adequate direction in the high traffic areas surrounding the
square. The Police will also close the streets surrounding the square to ensure safety of
pedestrians walking around. Please refer to section IX for a closer look at the Street Closure
Information Packet.
Part H: Attractions & Entertainment
Attractions will be the local shops creating and driving interest into local business. The
stand representing SCRAPs on the square for the Blue Moon Festival will be providing a small
contest for art made from scraps and recyclables. Other similar businesses will be showcasing
what their business is about and connecting with Denton citizens. There will be a display of
lights coating the area in decoration representing the Blue Moon and inspiring awe in the
evening hours. There will be a small display of fireworks at the end of the festival as well.
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Section V: Event Design- Budget
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Section VI: Event Planning- Timeline and Production Schedule
Part A: Timeline
Part B: Production Schedule
Lauren will be in charge of checking on the vendors. Melony will be in charge of
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checking on the volunteers. Katelyn will be in charge of checking with the Police and volunteers
assigned to parking and transportation. Even though all of the planners will have their own
sections that they are responsible for, we are all responsible for walking the festival and making
ourselves available for any emergencies, shall they arise.
Hour Lauren Melony Katelyn
11:00am Arrive on Property Arrive on Property Arrive on Property
11:30am Walk the grounds
together to check for
status of property and
any issues that need to be
addressed
Walk the grounds
together to check for
status of property and any
issues that need to be
addressed
Walk the grounds together
to check for status of
property and any issues
that need to be addressed
12:00pm
Discuss which planners
will be overseeing which
parts of the event
Discuss which planners
will be overseeing which
parts of the event
Discuss which planners
will be overseeing which
parts of the event
12:30pm
Check all vendor booths
and gather necessary
paperwork for correlating
vendors
Go and pick up recycling
bins
Begin setting up
informational stand for
safety and convenience
1:00pm
Greet vendors and assign
booths
Greet volunteers Assign a volunteer to
finish the info. Stand
1:30pm
Check-In with vendors
and get a status report
Assign duties to
volunteers
Check-In with police about
road block
2:00pm
Assist vendors in setting
up
Make sure everyone is
moving timely according
to start time of festival
Check-In with other
planners
2:30pm
Resolve any issues before
start time of the festival
Make sure volunteers
understand their
responsibilities
Gather all necessary items
to begin
3:00pm
Provide assistance where
needed
Check in with other
planners
Greet and direct guests
toward the festival
3:30pm
Check-In with vendors Check-In with volunteers Check-In with parking and
transportation volunteers
4:00pm
Check each booth to
ensure safety and setup
requirements are good
Assign volunteer to set up
recycling bins around
festival
Ensure all guests are
directed to according
parking lots
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4:30pm
Ensure all vendors have
everything they need
before the festival begins
Rectify any issues before
the start of the festival
Check-In with police to
ensure everything is ready
to go
5:00pm
Greet and direct guests
toward the festival
Greet and direct guests
toward the festival
Check-In with volunteers
at the safety and
information stand
5:30pm
Communicate with other
planners on status of
festival so far
Help with way-finding and
general questions about
the festival
Give parking volunteers a
10 minute break, when
they come back Katelyn
will take a 10
6:00pm
Begin preparing for
SCRAPs Art Contest
Begin preparing for
SCRAPs Art Contest
Begin preparing for
SCRAPs Art Contest
6:30pm
Set up last minute details
for SCRAPs Art Contest
Set up last minute details
for SCRAPs Art Contest
Set up last minute details
for SCRAPs Art Contest
7:00pm
SCRAPs Art Contest
begins
SCRAPs Art Contest begins SCRAPs Art Contest begins
7:30pm
Help new volunteers get
started
Help new volunteers get
started
Help new volunteers get
started
8:00pm
Walk the festival and be
available for any
emergencies
Walk the festival and be
available for any
emergencies
Walk the festival and be
available for any
emergencies
8:30pm
Talk with vendors and
make sure everything is
running smoothly
Talk with volunteers and
make sure everything is
running smoothly
Talk with drivers and
parking attendants to
ensure everything is ready
for departures
9:00pm
Check in with other
planners
Check in with other
planners
Resolve any issues before
people begin to leave
9:30pm
Be available for any
questions or emergencies
Be available for any
questions or emergencies
Be available to call safe
rides home for guests who
may not be able to drive
10:00pm
Prepare any final
paperwork needed
Walk the festival and be
available for any
emergencies
Walk the festival and be
available for any
emergencies
10:30pm
Check in with other
planners
Assist with departures Assist with departures
11:00pm
Alert vendors only 1 hour
left
Call the recycling
department to let them
know there are recycling
bins that need to be
picked up
Ensure guests are leaving
safely
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11:30pm
Prepare fireworks display
and walk the festival
before closing
Prepare fireworks display
and walk the festival
before closing
Prepare fireworks display
and walk the festival
before closing
12:00am
Alert guests the festival is
over with the fireworks
Alert guests the festival is
over with the fireworks
Alert guests the festival is
over with the fireworks;
tell police to remove road
block for safe departures
12:30am Begin tearing down Begin tearing down Begin tearing down
1:00am
Gather all items used
during event
Gather all items used
during event
Gather all items used
during event
1:30am
Pack up everything and
walk the grounds to
ensure nothing was left
over from the festival.
Pack up everything and
walk the grounds to
ensure nothing was left
over from the festival.
Pack up everything and
walk the grounds to
ensure nothing was left
over from the festival.
Section VII: Event Planning- Marketing Plan
Marketing Plan
MARKETING PLAN SUMMARY
Event Name Blue Moon Locals Festival
Event Date Saturday, May 21, 2016
Time(s) 5pm-12am
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Location Denton Town Square
Background The Blue Moon Locals Festival is an idea founded on bringing the community together
and reinvesting in the local businesses, vendors, and artists. This, since it would be the
first festival, is currently a one-off event, but if we have positive feedback and an enriching
effect on the community, it could be an annual occurrence.
Event Description As the event commences, one can find Denton PD directing cars into lots, vendors’
stands set up around the square, and the shops and restaurants opening their doors as a
welcome to the locals and the cool evening breeze. People can treat themselves to some
of the fine things that Denton has to offer while admiring the local art and aspiring
musicians. The trees in the surrounding area will be decorated with twinkling lights and
moon themed décor that illuminates the evening. Everyone is encouraged to come to the
event so college students can be found mingling and enjoying music, kids playing on the
grass around the courthouse, families filing booths in the surrounding eateries, and
various bands at the many bars pouring their unique sounds into the patios and streets.
Local growing artists did most of the art that is featured during this event, but anyone can
enter the SCRAPs art contest. The art surrounding this stand will be made from scraps
and other recyclables and they will choose and announce the winner after last call for
submissions. As the suns last rays fade and the evening turns dark, the lights will evoke
awe as their full glow illuminates the area. Then, the lights will go out and a firework
display will draw the crowds out of the bars and restaurants, and all the faces will turn to
the sky as the bursts of colour and sound paint the night sky. After the excitement of the
firework display dies down, with the lights off, the stars and moon can be appreciated. As
the night draws to a close, and the crowds disperse, volunteers will clean up the area and
assist any last vendors or stragglers find their way.
Objectives
1. To promote local restaurants, shops, and vendors
2. To reinvest in the community by bringing people together for a free event where they
will then potentially spend money on local goods
3. Help the musicians and artists in the community get some exposure for their work
Strengths Weaknesses
• Unique event in calendar
• Free event admission
• Community strengthening
throughout all age groups and
family types
• Potential for weather could effect
program
• Disinterested citizens
• Informing the public about event
Opportunities Threats
• Business exposure for vendors
• Networking ties can be made
• Artists get their name out there and
may profit
• Clashes with other events taking
place in the local area
• Vendors breaking contracts
• Misbehaving attendees
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Section VIII: Event Planning- Contracts and Permits
At our festival, there will be many vendors present to showcase their products. We will
invite food and beverage, art and informational vendors. We are planning on inviting 10-15
vendors to our show. We spent some time researching the types of vendors we wanted to
invite. Since we are trying to help support local business, we really aimed for local “Mom and
Pop” places to be present at our Art Show. When we contacted some of these local shop
owners, we compared and contrasted the information they gave us and created an Excel
spreadsheet with the results. For more information, please refer to Appendix D on page 1.
After some thought, and in order to save some money due to budget constraints, we
chose to hire volunteers to help run the event. We are planning on having an estimate of 10-20
volunteers, depending on how many show up the day of the event. They will assist us to ensure
the vendors are taken care of and set up on time. Other job duties will include: walking the
event, assisting guests to appropriate vendor booths, and helping solve any problems as they
arise. Since they are volunteers, we will not be paying them for their services. But we will sign
any volunteer sheets they have, so the volunteers can allocate their hours however they would
like.
In order to have our festival at Denton Town Square, we will need to have some
permits. After talking with the City of Denton, we found out that we will need to process
festival and event permits. The vendors will need to provide a copy of their own Food Handling
(Temporary) permit and if they are a food truck they will need to review the Food Truck
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Requirements and Guidelines to ensure they are within city requirements. Blue Moon Festival
will not provide these permits for the food vendors. We will also need several other permits
listed below.
Part A: Street Closure Permit
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Part B: Temporary Tent Permit
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Part C: Insurance
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Part D: Food Handling Permit
Please refer to Appendix A for a link to City of Denton’s website for more
information on the food handling permit since Blue Moon Festival will not provide this
permit.
Part E: Don’t Litter Agreement
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Part F: Public Safety Plan
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Part G: RFP- Request for Proposal (Special Event Agreement)
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Section IX: Event Evaluation- Proposed Evaluation Method
We would evaluate our festival as successful. We feel that we were successful in running
and planning our event because we were able to utilize many resources Denton has to offer.
We were also able to accurately predict and budget for all obstacles and setbacks we
experienced. And the money left over we are going to put it towards next year’s festival.
When evaluating our event, we used both qualitative and quantitative evaluation
methods. We did this to maximize our evaluation, so we can check for errors on what went
wrong this year and fix it for next year. We chose to do a survey to measure our actual results.
We had it available at the information stand. Guests were able to rate us on a 1-10 scale on
how the festival was, and there were also blanks where guests could write what we did best
and what we could improve on. These combinations give us both quantitative and qualitative
feedback.
We were able to take a lot away from this survey. It provided real-life critics on what the
Denton population wants to see for next year. With these surveys we were able to figure out
that the guests wanted more art, beverage, and music vendors. We also found out that the
guests want the festival to be bigger for next year, and they want a band to headline and
perform for the following year! This was exciting news because we, as planners, want the
festival to grow as well. We found great success with the surveys as they provided great
feedback for us.
Since we are using Facebook and Twitter to advertise for our festival, we plan on looking
at the comments people leave during and after the event. Guests will be commenting on our
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Facebook page and posting tweets on Twitter all throughout or event broadcasting to all their
followers about Blue Moon Festival. We plan on checking these social media networks to see
what people are saying and gain extra feedback about our festival.
Section X: Conclusions and Evaluations
Logistically the event took place on the square in the afternoon and evening hours on
Saturday, May 21. The preparations started in the morning hours of the day and the pack down
and clean up took one and a half hours after the event was finished. The subcontractors that
we hired to string lights and perform the fireworks show took care of the pack up that involved
their services; this was included and discussed with their contract pricing. The traffic went
smoothly and was directed by the city, there was plenty of parking in the surrounding lots and
the attendees had even more opportunities to visit and identify local shops while traversing the
area. The Denton PD was able to help control the flow of traffic into the event and be available
for safety. The vendors that participated were very pleased with the connections they made
with attendees and with the chance to spread word of mouth about their products and
locations.
We had many wonderful volunteers who networked and connected with the attendees
with the participating businesses. They helped in shifts from start to finish of the event and we
gave out thank you gifts to them, which were planned within our budget.
This event was beneficial to both our company and the surrounding companies in the
Denton County. We believe at Blue Moon Festival that our well developed, planned, and
executed event will bring new clients to our company and the area. The festival brought the
40
Blue Moon Festival
Phillips, Poe, Quinones
April 1, 2016
community together and allowed for connections to be made and networking to take place.
The atmosphere that we planned was mystical and enchanted. The music, lights, fireworks, and
warm evening air hosted these ideals. The event was meant to bring people together in
meaningful ways and start the summer season with a positive outlook and we were able to
achieve that. We hope that our event inspired connections that last throughout the season. We
aimed to create great benefits to the county of Denton so that they will reach out to us in the
future for events that they need assistance planning.
Next year we plan to invite a band to headline at the festival in order to appease many
of the guests who commented from this year. We also plan to have more vendors and music in
order to make the festival bigger. We plan to expand on our original idea to attract more guests
and fully appease guest satisfaction.
Section XI: Appendix
Appendix A: References
A Creative Art STUDIO - Home. (n.d.). Retrieved March 31, 2016, from
http://www.acreativeartstudio.com/
Angeli, E., Wagner, J., Lawrick, E., Moore, K., Anderson, M., Soderlund, L., & Brizee, A. (2010,
May 5). General format. Retrieved from http://owl.english.purdue.edu/owl/resource/560/01/
Art Glass Ensembles: Stained, leaded & beveled glass in Denton, Texas. (n.d.). Retrieved March
41
Blue Moon Festival
Phillips, Poe, Quinones
April 1, 2016
31, 2016, from http://www.artglassensembles.com/
Atomic Candy - Denton, Texas. (n.d.). Retrieved March 31, 2016, from http://www.atomic-
candy.com/
Custom Framing | Picture Frame supplies | Oil & Watercolor Frames | Denton Frisco Dallas
Lewisville. (n.d.). Retrieved March 31, 2016, from http://www.artalleyusa.com/
Dark Ages Tattoo. (n.d.). Retrieved March 31, 2016, from https://local.yahoo.com/info-
186133024-dark-ages-tattoo-denton
Denton's Book and Record Store Since 1983. (n.d.). Retrieved March 31, 2016, from
http://recycledbooks.com/
Denton's Neighborhood Restaurant. (n.d.). Retrieved March 31, 2016, from
http://www.greenhouserestaurantdenton.com/
Earthwise Gardens. (2015). Retrieved March 31, 2016, from http://www.earthwise-
gardens.com/
Festival. (n.d.). Dictionary.com Unabridged. Retrieved March 31, 2016 from Dictionary.com
website
42
Blue Moon Festival
Phillips, Poe, Quinones
April 1, 2016
Festivals & Events. (n.d.). Retrieved March 31, 2016, from
http://www.cityofdenton.com/visitors/festivals-events
Home - Barley & Board. (n.d.). Retrieved March 31, 2016, from http://barleyandboard.com/
Hoochies Denton. (n.d.). Retrieved March 31, 2016, from http://hoochiesdenton.com/
Jupiter House Coffee - Denton, TX. (n.d.). Retrieved March 31, 2016, from
http://coffeeandwifi.com/location/Jupiter-House-Coffee-10509
Mellow Mushroom Denton. (n.d.). Retrieved March 31, 2016, from
http://mellowmushroom.com/store/denton
Mr. Frosty - Only in Denton. (n.d.). Retrieved March 31, 2016, from
http://onlyindenton.com/listing/mr-frosty/
Oldwest. (n.d.). Retrieved March 31, 2016, from http://oldwestcafe.us/
SCRAP Denton | Inspiring Creative Reuse and Environmentally Sustainable Behavior | Denton
Texas. (n.d.). Retrieved March 31, 2016, from http://scrapdenton.org/
43
Blue Moon Festival
Phillips, Poe, Quinones
April 1, 2016
Sky Guitars Your Denton Music Store. (n.d.). Retrieved March 31, 2016, from
http://www.skyguitars.com/
Special Event Permits (Plan A Special Event). (n.d.). Retrieved March 31, 2016, from
http://www.cityofdenton.com/how-do-i-/plan-a-special-event
Vigne Wine Shop & Cigar Bar. (n.d.). Retrieved March 31, 2016, from http://business.denton-
chamber.org/list/member/vigne-wine-shop-wine-bar-94476
VinylHunt. (n.d.). Retrieved March 31, 2016, from http://www.vinylhunt.com/stores/1111
Wine Squared. (n.d.). Retrieved March 31, 2016, from http://www.winetimeswine.com/
Appendix B: Minutes of Meeting
Date Who? What happened?
1/27/16 Everyone
Discussed basic research about the
project
1/28/16 Melony
Posted group proposal we discussed
to Blackboard
2/3/16
Katelyn and
Melony
Assigned sections of the paper when
they met up after class
44
Blue Moon Festival
Phillips, Poe, Quinones
April 1, 2016
2/3/16 Lauren
Replied to the post on Blackboard
about proposal information and
posted a website for more
information on proposals
2/6/16 Lauren
Posted the outline of the paper to
Blackboard so everyone could add to
it
2/8/16 Melony
Put up a document on Blackboard of
items discussed after class on 2/3/16
2/17/16 Katelyn
Posted her part of the progress report
to Blackboard
2/23/16 Melony
Posted her portion of her progress
report to Blackboard
2/24/16 Lauren
Finished and uploaded the progress
report to Blackboard
3/2/16 Lauren
Assigned new sections of the paper to
team members
3/5/16 Lauren
Worked on her new section of the
paper
3/7/16 Melony
Uploaded her first section to
Blackboard
3/10/16 Lauren Added Melony's section to the paper
3/14/16 Lauren Added Lauren's section to the paper
3/17/16 Lauren
Worked on completing the paper and
making it cohesive
3/30/16 Katelyn
Sent both her sections to Lauren to
put into the paper
3/31/16 Lauren
Finished the paper and uploaded it to
Blackboard
3/31/16
Katelyn and
Melony Created the Powerpoint
4/1/16 Lauren Uploaded the paper to Blackboard
Appendix C: Charts
Vendor List
ID Company Name Billing Address City State
Postal
Code Country Phone Number
Type of
Vendor
1 Old West Café 1020 Dallas Dr Denton Texas 76205 United States 940-382-8220 Food
45
Blue Moon Festival
Phillips, Poe, Quinones
April 1, 2016
2 Mellow Mushroom 217 E Hickory St Denton Texas 76201 United States 940-323-1100 Food
3 Barley and Board 100 W Oak St Denton Texas 76201 United States 940-566-3900 Food
4 GreenHouse Restaurant 600 N Locust St Denton Texas 76201 United States 940-484-1349 Food
5 Jupiter House 106 N Locust St Denton Texas 76201 United States 940-387-7100 Beverage
6 Frosty's Drive-In 1002 Ft. Worth Dr Denton Texas 76205 United States 940-387-5449 Food
7 Hoochies 214 E Hickory St Denton Texas 76201 United States 940-808-0315 Food
8 Atomic Candy 105 W Hickory St Denton Texas 76201 United States 940-383-3780 Food
9 A Creative Art Studio 227 W Oak St Denton Texas 76201 United States 940-442-1251 Art
10 Art Alley 1100 N Locust St Denton Texas 76201 United States 940-383-4322 Art
11 Art Glass Ensembles 513 Bolivar St Denton Texas 76201 United States 940-591-3002 Art
12 Mad World Records 115 W Hickory St Denton Texas 76201 United States 940-591-3001 Music
13 Sky Guitars 531 N Elm St Denton Texas 76201 United States 940-387-2671 Music
14 Vigne Wine Shop 219 E Hickory St Denton Texas 76201 United States 940-566-1010 Beverage
15 Wine Squared 110 W Oak St A Denton Texas 76201 United States 940-384-9463 Beverage
16 Earthwise Produce 728 N Elm St Denton Texas 76201 United States 940-442-3385 Food
17 SCRAP 420 S Bell Ave Denton Texas 76201 United States 940-808-1611 Recycling
18 Dark Age Tattoo 124 W Oak St Denton Texas 76201 United States 940-898-8200 Entertainment
19 Recycled Books 200 N Locust St Denton Texas 76201 United States 940-566-5688 Entertainment
Appendix D: Pictures of Vendors
46
Blue Moon Festival
Phillips, Poe, Quinones
April 1, 2016
47
Blue Moon Festival
Phillips, Poe, Quinones
April 1, 2016
48

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Blue Moon Locals Festival Final

  • 1. Blue Moon Festival Phillips, Poe, Quinones April 1, 2016 Blue Moon Festival Group: Melony Phillips, Katelyn Poe, Lauren Quinones Course: HMGT 3240- Special Event Management Instructor: Rosa Malave Due Date: April 1, 2016 1
  • 2. Blue Moon Festival Phillips, Poe, Quinones April 1, 2016 Table of Contents Table of Contents..................................................................................................................... 2 Section I: Event Introduction ..............................................................................................4 Section II: Event Proposal.....................................................................................................4 Section III: Event Research .................................................................................................5 Section IV: Event Design- 5 Senses and Guest Needs...................................................9 Part A: 5 Senses.........................................................................................................................9 Part B: Floor Plan......................................................................................................................11 Part C: Corporate Social Responsibility (CSR)-Sustainability Plan.............................................12 Part D: Amenities & Accommodations.....................................................................................12 Part E: Lodging..........................................................................................................................12 Part F: Food & Beverage...........................................................................................................13 Part G: Security and Transportation.........................................................................................14 Part H: Attractions & Entertainment........................................................................................14 Section V: Event Design- Budget.......................................................................................15 Section VI: Event Planning- Timeline and Production Schedule...........................16 Part A: Timeline.......................................................................................................................16 Part B: Production Schedule ....................................................................................................16 Section VII: Event Planning- Marketing Plan...............................................................19 Section VIII: Event Planning- Contracts and Permits................................................21 Part A: Street Closure Permit....................................................................................................22 ..................................................................................................................................................... 23 ..................................................................................................................................................... 24 Part B: Temporary Tent Permit.................................................................................................24 ..................................................................................................................................................... 25 Part C: Insurance ......................................................................................................................25 ..................................................................................................................................................... 26 Part D: Food Handling Permit...................................................................................................26 Part E: Don’t Litter Agreement.................................................................................................26 Part F: Public Safety Plan..........................................................................................................31 Part G: RFP- Request for Proposal (Special Event Agreement).................................................34 ..................................................................................................................................................... 36 ..................................................................................................................................................... 37 ..................................................................................................................................................... 38 Section IX: Event Evaluation- Proposed Evaluation Method..................................39 Section X: Conclusions and Evaluations........................................................................40 2
  • 3. Blue Moon Festival Phillips, Poe, Quinones April 1, 2016 Section XI: Appendix............................................................................................................41 Appendix A: References............................................................................................................41 ...........................................................................................................................................44 Appendix B: Minutes of Meeting..............................................................................................44 ............................................................................................................................................45 Appendix C: Charts...................................................................................................................45 ...........................................................................................................................................46 Appendix D: Pictures of Vendors..............................................................................................46 3
  • 4. Blue Moon Festival Phillips, Poe, Quinones April 1, 2016 Section I: Event Introduction Festivals are a way for a group of people to gather for shared experiences. In the past, food was a central part of festivals, as the term “festival” comes from the English word “feast” (feast n.d.). In the early 1900’s, music started to become a major part of the festival. Many festivals were “strongly associated with countercultural youth movements” according to (festivals n.d.). Now, after the 60’s, many companies and people realized that they would gain more from festivals, and are beginning to become a little more lax about the nature of modern festivals. Festivals are becoming more and more popular because they are a good way for many different types of people to gather and enjoy everything the festival has to offer. Section II: Event Proposal We at Superior Planning are proposing a Blue Moon Festival for the City of Denton. The event will take place on the Denton town square in the afternoon and evening hours on Saturday, May 21. This event will accommodate local businesses, artists, artisans, and farmers. Denton is a lively community that likes to support one another. This festival will allow members of the community to connect, find more locals to support, and enjoy the changing of the season. “With a population more than 118,000, not including a student population of more than 40,000, Denton is far from rolling up the sidewalks at night. In cooperation with various organizations, local universities and the Parks and Recreation Department, Denton hosts many festivals and events throughout the calendar year. From Twilight Tunes to Dog Days of Summer 4
  • 5. Blue Moon Festival Phillips, Poe, Quinones April 1, 2016 and Cinco de Mayo, Denton is fast becoming one of the most popular places to visit in the Metroplex” (Festivals n.p.). Logistically, booths will surround the courthouse and house local restaurants and business. We will reserve some tent space for housing local art and craftsmen, so they can sell their goods. Lighting will be rented and hung throughout the trees and along pathways. Music will also light up the space with folk sounds drifting through the warm night air. This festival is meant to connect people and provide them with an enchanted evening of finding local treasure. Section III: Event Research • Who: City of Denton and local businesses • What: Blue Moon Festival • When: May 21, 2016 from 5pm-12am • Where: Denton Town Square • Why: To encourage community, support local economy, and make connections • How: Have vendors come out to showcase their food, drinks or art Strengths- • People love free events where they can walk around and take the kids and see what their city has to offer, which sparks intrigue and curiosity • Our event will also bring the community together for a free event • Money and time get reinvested into the community through the many local shops, 5
  • 6. Blue Moon Festival Phillips, Poe, Quinones April 1, 2016 restaurants, and venders • Connections people will make at our festival will create a stronger knit community Weaknesses- • Getting the word out, and making sure people are well informed on what, where and when the event is • Possibly not making as much of an impact as desired • A difficulty includes Interesting citizens on spending their evening in the town; Need to convince them to come out and participate Opportunities- • Citizens can branch out and see what different restaurants and businesses are available in the city of Denton • The vendors can get exposure for their businesses • The economy of Denton can grow and thrive with the community supporting each other • Opportunities as a company to have name known and word of mouth spread about the event Threats- • In climate weather could force the events to move under shelter or in doors • Other events on the same day may draw citizens away • Misconduct from citizens danger of crime or threats against others • Misbehaving attendees damaging vendors or artist property • Vendors not participating and breaking contract 6
  • 7. Blue Moon Festival Phillips, Poe, Quinones April 1, 2016 • Citizens do not come out to event • Traffic issues could cause cars to back up and frustration for the attendees Pre-event Responsibilities- • Negotiating with vendors, the Tents, Lights, and booths will need to be rented • Ensure that the lighting team has a course of action for hanging lights and all hung to specification before the event • Gathering local businesses for involvement and meeting they’re on site needs • Locating artists and directing their work to the site before the event. • Ensure that all vendors and participants have the equipment that they need • Locating volunteers to help with the event • Hiring staff and security if necessary • Emergency planning and logistics • In case of weather plan of action • Instructing team on the schedule of the event and training them • Communicating with the city and getting necessary permits On-site Responsibilities- • Ensure that all vendors have what they need • Directing citizens, greeting them, and making an informational stand available in case of emergency and for convenience 7
  • 8. Blue Moon Festival Phillips, Poe, Quinones April 1, 2016 • Arrive on site • Working with police to shut down roads • Ensure that arriving vendors have everything they need for the event • Greet arriving volunteers and staff and help them to their duties • Check in with fellow event planners and get a status on how the day is going • Ensure that all responsibilities are completed and the event is ready for 5pm opening • Make sure people are moving timely in accordance of the start time of the event • Ensure parking is available and ready for citizens • Information booth active in helping citizens get connected into event • Check in with vendors on a schedule throughout the event • Have everyone ready in case of emergency or bad weather • Be available for any problems or emergencies if they arise Post-event Responsibilities- • Pack up the tents and booths and make returns to venders • Check with vendors and see if they need help finishing packing up • Make sure there are no lingering problems • Pack up for the day (maybe appoint a volunteer to help with this) • Deconstruction of the lights- to be handled by the company that provided them • Check and receive any final payments (if applicable) • Say goodbye to everyone and thank them for coming to our event (immediately after festival ends) 8
  • 9. Blue Moon Festival Phillips, Poe, Quinones April 1, 2016 Section IV: Event Design- 5 Senses and Guest Needs Part A: 5 Senses Soundscaping We plan to fill the evening air with sounds that please the listeners throughout the event. When attendees enter the local restaurants they will encounter a soundscape of the bustle of a dinner rush, as well as live music in some of the locations on the square, such as the Abbey Inn. Music from street performers can be heard up and down every street as well as local bands that volunteer to liven up the night with their sounds. Laughter and awe will fill the air as the fireworks show makes a BANG and entertains the crowds when the festival concludes. Visual Cues The main visual cues for this event will be centered on the lighting show, local art, and firework show. The trees will be strung with thousands of twinkling lights. As attendees stroll through the square they will see vendors selling homemade goods, local bands and street performers putting on shows, and a firework display the pleases the visual sense for all ages. There will be plenty to see inside of the various shops and restaurants, each sporting their own atmospheres representing Denton and the things it has to offer. 9
  • 10. Blue Moon Festival Phillips, Poe, Quinones April 1, 2016 Touch The touch element is mostly left up to the individual experience. The touch of the cool night breeze will gust through the crowds of people. Crowds will sit on the fresh green grass and feel the soft cool touch as they gather to watch bands and socialize. Some people will choose to go into the Dark Age Tattoo studio and get a piercing or a tattoo while the needle touching their skin leaves a new statement for them to keep forever. Many will touch the spines of records and CDS from Mad World Records, while others flip through the pages of books at Recycled Book Store. There is a sense and feel of the atmosphere that cannot be forced, but rather the opportunity must be presented so that people may consume as they please. Smell The smell of a summer night will drift through the air with undertones of fresh food, dancing bodies, and the different smells coming from various shops and vendors. There are many stores for those with a sweet tooth, such as Atomic Candy, that adds its own huckleberry crafted candies and jams aroma into the air. Whether it be the smell of hot pizzas coming from Mellow Mushroom, fried catfish and shrimp coming down the way from Hoochies, or ground coffee and smoothies wafting out of Jupiter Houses doors, the sense of smell is sure to be engaged all night. 10
  • 11. Blue Moon Festival Phillips, Poe, Quinones April 1, 2016 Part B: Floor Plan Risk Management(Plan)- ACTIVITY RISK FACTOR LOW (1-3) MEDIUM (4-7) HIGH (8-10) Dodge Ball 6 Drill team exhibitions 3 Educational exhibitions 2 Electronics conventions 3 Exhibitions 6 Fashion shows 2 Fencing – with protective equipment 7 Festivals and cultural events – indoors 3 Festivals and cultural events – outdoors 4 Film production 8 Film showings 4 Fishing events 5 Flower shows 2 Harvest festivals (without farm equipment or animals) 4 11
  • 12. Blue Moon Festival Phillips, Poe, Quinones April 1, 2016 Part C: Corporate Social Responsibility (CSR)-Sustainability Plan Incorporating Corporate Social Responsibility into the Blue Moon Festival will allow the event to leave a legacy in the host community. Because we are reaching out to locals and trying to connect the community, we must take special care to details that they see as important. Recycling and sustainability is key within the community. Through organizations like Scraps, a local recycle shop, we will arrange for leftover event items such as décor, promotional goodies, banners and signage to be donated and repurposed in classrooms and art programs. In association with scraps, all reusable materials at pack up and break down of the event will be donated and transported to their facility. We will follow the City of Denton’s Litter Free Event Agreement and Event Recycling Agreement to ensure our festival is not harmful to the earth. Please refer to section IX for more information on the agreements. Part D: Amenities & Accommodations We will have a stand available with information on participating vendors, present vendors, first aid and emergency help, and location assistance. Amenities such as: wipes and sanitizer, sunscreen and bug spray, light blankets and a first aid kit will be available at this stand as well. The volunteer in this stand will be trained on how to contact the authorities, or emergency services if a problem occurs. Part E: Lodging There will be no lodging available specifically for the event. Because the event is meant 12
  • 13. Blue Moon Festival Phillips, Poe, Quinones April 1, 2016 to support local artisans, local shops, and growing the community, we are hoping that property and homeowners in the city will be the ones participating. There are a few hotels within the Denton area square. If there are guests from out of town that choose to visit for this event then we will have information at the amenities and accommodation booth for where in town they could seek lodging. As a special treat concerning lodging, we will be promoting local bed and breakfasts for locals to visit. This is another way we are reaching out and supporting Denton’s small businesses. We will encourage the attendees to book a night and support the historical and hospitality sector of Denton. Part F: Food & Beverage The local vendors that have stands on the square during the festival will supply food and beverage. 13
  • 14. Blue Moon Festival Phillips, Poe, Quinones April 1, 2016 Part G: Security and Transportation We will be working closely with Denton Police Department to direct traffic around the fair. They will supply between 10-20 officers who can help direct pedestrian and automobile traffic. There are many places to park around the town square, so we will have officers directing cars to open parking lots. There will be many pedestrians walking to the square in the dark. We believe it is very important to think of safety first. Denton PD will be assisting in patrolling the surrounding area and supplying adequate direction in the high traffic areas surrounding the square. The Police will also close the streets surrounding the square to ensure safety of pedestrians walking around. Please refer to section IX for a closer look at the Street Closure Information Packet. Part H: Attractions & Entertainment Attractions will be the local shops creating and driving interest into local business. The stand representing SCRAPs on the square for the Blue Moon Festival will be providing a small contest for art made from scraps and recyclables. Other similar businesses will be showcasing what their business is about and connecting with Denton citizens. There will be a display of lights coating the area in decoration representing the Blue Moon and inspiring awe in the evening hours. There will be a small display of fireworks at the end of the festival as well. 14
  • 15. Blue Moon Festival Phillips, Poe, Quinones April 1, 2016 Section V: Event Design- Budget 15
  • 16. Blue Moon Festival Phillips, Poe, Quinones April 1, 2016 Section VI: Event Planning- Timeline and Production Schedule Part A: Timeline Part B: Production Schedule Lauren will be in charge of checking on the vendors. Melony will be in charge of 16
  • 17. Blue Moon Festival Phillips, Poe, Quinones April 1, 2016 checking on the volunteers. Katelyn will be in charge of checking with the Police and volunteers assigned to parking and transportation. Even though all of the planners will have their own sections that they are responsible for, we are all responsible for walking the festival and making ourselves available for any emergencies, shall they arise. Hour Lauren Melony Katelyn 11:00am Arrive on Property Arrive on Property Arrive on Property 11:30am Walk the grounds together to check for status of property and any issues that need to be addressed Walk the grounds together to check for status of property and any issues that need to be addressed Walk the grounds together to check for status of property and any issues that need to be addressed 12:00pm Discuss which planners will be overseeing which parts of the event Discuss which planners will be overseeing which parts of the event Discuss which planners will be overseeing which parts of the event 12:30pm Check all vendor booths and gather necessary paperwork for correlating vendors Go and pick up recycling bins Begin setting up informational stand for safety and convenience 1:00pm Greet vendors and assign booths Greet volunteers Assign a volunteer to finish the info. Stand 1:30pm Check-In with vendors and get a status report Assign duties to volunteers Check-In with police about road block 2:00pm Assist vendors in setting up Make sure everyone is moving timely according to start time of festival Check-In with other planners 2:30pm Resolve any issues before start time of the festival Make sure volunteers understand their responsibilities Gather all necessary items to begin 3:00pm Provide assistance where needed Check in with other planners Greet and direct guests toward the festival 3:30pm Check-In with vendors Check-In with volunteers Check-In with parking and transportation volunteers 4:00pm Check each booth to ensure safety and setup requirements are good Assign volunteer to set up recycling bins around festival Ensure all guests are directed to according parking lots 17
  • 18. Blue Moon Festival Phillips, Poe, Quinones April 1, 2016 4:30pm Ensure all vendors have everything they need before the festival begins Rectify any issues before the start of the festival Check-In with police to ensure everything is ready to go 5:00pm Greet and direct guests toward the festival Greet and direct guests toward the festival Check-In with volunteers at the safety and information stand 5:30pm Communicate with other planners on status of festival so far Help with way-finding and general questions about the festival Give parking volunteers a 10 minute break, when they come back Katelyn will take a 10 6:00pm Begin preparing for SCRAPs Art Contest Begin preparing for SCRAPs Art Contest Begin preparing for SCRAPs Art Contest 6:30pm Set up last minute details for SCRAPs Art Contest Set up last minute details for SCRAPs Art Contest Set up last minute details for SCRAPs Art Contest 7:00pm SCRAPs Art Contest begins SCRAPs Art Contest begins SCRAPs Art Contest begins 7:30pm Help new volunteers get started Help new volunteers get started Help new volunteers get started 8:00pm Walk the festival and be available for any emergencies Walk the festival and be available for any emergencies Walk the festival and be available for any emergencies 8:30pm Talk with vendors and make sure everything is running smoothly Talk with volunteers and make sure everything is running smoothly Talk with drivers and parking attendants to ensure everything is ready for departures 9:00pm Check in with other planners Check in with other planners Resolve any issues before people begin to leave 9:30pm Be available for any questions or emergencies Be available for any questions or emergencies Be available to call safe rides home for guests who may not be able to drive 10:00pm Prepare any final paperwork needed Walk the festival and be available for any emergencies Walk the festival and be available for any emergencies 10:30pm Check in with other planners Assist with departures Assist with departures 11:00pm Alert vendors only 1 hour left Call the recycling department to let them know there are recycling bins that need to be picked up Ensure guests are leaving safely 18
  • 19. Blue Moon Festival Phillips, Poe, Quinones April 1, 2016 11:30pm Prepare fireworks display and walk the festival before closing Prepare fireworks display and walk the festival before closing Prepare fireworks display and walk the festival before closing 12:00am Alert guests the festival is over with the fireworks Alert guests the festival is over with the fireworks Alert guests the festival is over with the fireworks; tell police to remove road block for safe departures 12:30am Begin tearing down Begin tearing down Begin tearing down 1:00am Gather all items used during event Gather all items used during event Gather all items used during event 1:30am Pack up everything and walk the grounds to ensure nothing was left over from the festival. Pack up everything and walk the grounds to ensure nothing was left over from the festival. Pack up everything and walk the grounds to ensure nothing was left over from the festival. Section VII: Event Planning- Marketing Plan Marketing Plan MARKETING PLAN SUMMARY Event Name Blue Moon Locals Festival Event Date Saturday, May 21, 2016 Time(s) 5pm-12am 19
  • 20. Blue Moon Festival Phillips, Poe, Quinones April 1, 2016 Location Denton Town Square Background The Blue Moon Locals Festival is an idea founded on bringing the community together and reinvesting in the local businesses, vendors, and artists. This, since it would be the first festival, is currently a one-off event, but if we have positive feedback and an enriching effect on the community, it could be an annual occurrence. Event Description As the event commences, one can find Denton PD directing cars into lots, vendors’ stands set up around the square, and the shops and restaurants opening their doors as a welcome to the locals and the cool evening breeze. People can treat themselves to some of the fine things that Denton has to offer while admiring the local art and aspiring musicians. The trees in the surrounding area will be decorated with twinkling lights and moon themed décor that illuminates the evening. Everyone is encouraged to come to the event so college students can be found mingling and enjoying music, kids playing on the grass around the courthouse, families filing booths in the surrounding eateries, and various bands at the many bars pouring their unique sounds into the patios and streets. Local growing artists did most of the art that is featured during this event, but anyone can enter the SCRAPs art contest. The art surrounding this stand will be made from scraps and other recyclables and they will choose and announce the winner after last call for submissions. As the suns last rays fade and the evening turns dark, the lights will evoke awe as their full glow illuminates the area. Then, the lights will go out and a firework display will draw the crowds out of the bars and restaurants, and all the faces will turn to the sky as the bursts of colour and sound paint the night sky. After the excitement of the firework display dies down, with the lights off, the stars and moon can be appreciated. As the night draws to a close, and the crowds disperse, volunteers will clean up the area and assist any last vendors or stragglers find their way. Objectives 1. To promote local restaurants, shops, and vendors 2. To reinvest in the community by bringing people together for a free event where they will then potentially spend money on local goods 3. Help the musicians and artists in the community get some exposure for their work Strengths Weaknesses • Unique event in calendar • Free event admission • Community strengthening throughout all age groups and family types • Potential for weather could effect program • Disinterested citizens • Informing the public about event Opportunities Threats • Business exposure for vendors • Networking ties can be made • Artists get their name out there and may profit • Clashes with other events taking place in the local area • Vendors breaking contracts • Misbehaving attendees 20
  • 21. Blue Moon Festival Phillips, Poe, Quinones April 1, 2016 Section VIII: Event Planning- Contracts and Permits At our festival, there will be many vendors present to showcase their products. We will invite food and beverage, art and informational vendors. We are planning on inviting 10-15 vendors to our show. We spent some time researching the types of vendors we wanted to invite. Since we are trying to help support local business, we really aimed for local “Mom and Pop” places to be present at our Art Show. When we contacted some of these local shop owners, we compared and contrasted the information they gave us and created an Excel spreadsheet with the results. For more information, please refer to Appendix D on page 1. After some thought, and in order to save some money due to budget constraints, we chose to hire volunteers to help run the event. We are planning on having an estimate of 10-20 volunteers, depending on how many show up the day of the event. They will assist us to ensure the vendors are taken care of and set up on time. Other job duties will include: walking the event, assisting guests to appropriate vendor booths, and helping solve any problems as they arise. Since they are volunteers, we will not be paying them for their services. But we will sign any volunteer sheets they have, so the volunteers can allocate their hours however they would like. In order to have our festival at Denton Town Square, we will need to have some permits. After talking with the City of Denton, we found out that we will need to process festival and event permits. The vendors will need to provide a copy of their own Food Handling (Temporary) permit and if they are a food truck they will need to review the Food Truck 21
  • 22. Blue Moon Festival Phillips, Poe, Quinones April 1, 2016 Requirements and Guidelines to ensure they are within city requirements. Blue Moon Festival will not provide these permits for the food vendors. We will also need several other permits listed below. Part A: Street Closure Permit 22
  • 23. Blue Moon Festival Phillips, Poe, Quinones April 1, 2016 23
  • 24. Blue Moon Festival Phillips, Poe, Quinones April 1, 2016 Part B: Temporary Tent Permit 24
  • 25. Blue Moon Festival Phillips, Poe, Quinones April 1, 2016 Part C: Insurance 25
  • 26. Blue Moon Festival Phillips, Poe, Quinones April 1, 2016 Part D: Food Handling Permit Please refer to Appendix A for a link to City of Denton’s website for more information on the food handling permit since Blue Moon Festival will not provide this permit. Part E: Don’t Litter Agreement 26
  • 27. Blue Moon Festival Phillips, Poe, Quinones April 1, 2016 27
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  • 31. Blue Moon Festival Phillips, Poe, Quinones April 1, 2016 Part F: Public Safety Plan 31
  • 32. Blue Moon Festival Phillips, Poe, Quinones April 1, 2016 32
  • 33. Blue Moon Festival Phillips, Poe, Quinones April 1, 2016 33
  • 34. Blue Moon Festival Phillips, Poe, Quinones April 1, 2016 Part G: RFP- Request for Proposal (Special Event Agreement) 34
  • 35. Blue Moon Festival Phillips, Poe, Quinones April 1, 2016 35
  • 36. Blue Moon Festival Phillips, Poe, Quinones April 1, 2016 36
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  • 38. Blue Moon Festival Phillips, Poe, Quinones April 1, 2016 38
  • 39. Blue Moon Festival Phillips, Poe, Quinones April 1, 2016 Section IX: Event Evaluation- Proposed Evaluation Method We would evaluate our festival as successful. We feel that we were successful in running and planning our event because we were able to utilize many resources Denton has to offer. We were also able to accurately predict and budget for all obstacles and setbacks we experienced. And the money left over we are going to put it towards next year’s festival. When evaluating our event, we used both qualitative and quantitative evaluation methods. We did this to maximize our evaluation, so we can check for errors on what went wrong this year and fix it for next year. We chose to do a survey to measure our actual results. We had it available at the information stand. Guests were able to rate us on a 1-10 scale on how the festival was, and there were also blanks where guests could write what we did best and what we could improve on. These combinations give us both quantitative and qualitative feedback. We were able to take a lot away from this survey. It provided real-life critics on what the Denton population wants to see for next year. With these surveys we were able to figure out that the guests wanted more art, beverage, and music vendors. We also found out that the guests want the festival to be bigger for next year, and they want a band to headline and perform for the following year! This was exciting news because we, as planners, want the festival to grow as well. We found great success with the surveys as they provided great feedback for us. Since we are using Facebook and Twitter to advertise for our festival, we plan on looking at the comments people leave during and after the event. Guests will be commenting on our 39
  • 40. Blue Moon Festival Phillips, Poe, Quinones April 1, 2016 Facebook page and posting tweets on Twitter all throughout or event broadcasting to all their followers about Blue Moon Festival. We plan on checking these social media networks to see what people are saying and gain extra feedback about our festival. Section X: Conclusions and Evaluations Logistically the event took place on the square in the afternoon and evening hours on Saturday, May 21. The preparations started in the morning hours of the day and the pack down and clean up took one and a half hours after the event was finished. The subcontractors that we hired to string lights and perform the fireworks show took care of the pack up that involved their services; this was included and discussed with their contract pricing. The traffic went smoothly and was directed by the city, there was plenty of parking in the surrounding lots and the attendees had even more opportunities to visit and identify local shops while traversing the area. The Denton PD was able to help control the flow of traffic into the event and be available for safety. The vendors that participated were very pleased with the connections they made with attendees and with the chance to spread word of mouth about their products and locations. We had many wonderful volunteers who networked and connected with the attendees with the participating businesses. They helped in shifts from start to finish of the event and we gave out thank you gifts to them, which were planned within our budget. This event was beneficial to both our company and the surrounding companies in the Denton County. We believe at Blue Moon Festival that our well developed, planned, and executed event will bring new clients to our company and the area. The festival brought the 40
  • 41. Blue Moon Festival Phillips, Poe, Quinones April 1, 2016 community together and allowed for connections to be made and networking to take place. The atmosphere that we planned was mystical and enchanted. The music, lights, fireworks, and warm evening air hosted these ideals. The event was meant to bring people together in meaningful ways and start the summer season with a positive outlook and we were able to achieve that. We hope that our event inspired connections that last throughout the season. We aimed to create great benefits to the county of Denton so that they will reach out to us in the future for events that they need assistance planning. Next year we plan to invite a band to headline at the festival in order to appease many of the guests who commented from this year. We also plan to have more vendors and music in order to make the festival bigger. We plan to expand on our original idea to attract more guests and fully appease guest satisfaction. Section XI: Appendix Appendix A: References A Creative Art STUDIO - Home. (n.d.). Retrieved March 31, 2016, from http://www.acreativeartstudio.com/ Angeli, E., Wagner, J., Lawrick, E., Moore, K., Anderson, M., Soderlund, L., & Brizee, A. (2010, May 5). General format. Retrieved from http://owl.english.purdue.edu/owl/resource/560/01/ Art Glass Ensembles: Stained, leaded & beveled glass in Denton, Texas. (n.d.). Retrieved March 41
  • 42. Blue Moon Festival Phillips, Poe, Quinones April 1, 2016 31, 2016, from http://www.artglassensembles.com/ Atomic Candy - Denton, Texas. (n.d.). Retrieved March 31, 2016, from http://www.atomic- candy.com/ Custom Framing | Picture Frame supplies | Oil & Watercolor Frames | Denton Frisco Dallas Lewisville. (n.d.). Retrieved March 31, 2016, from http://www.artalleyusa.com/ Dark Ages Tattoo. (n.d.). Retrieved March 31, 2016, from https://local.yahoo.com/info- 186133024-dark-ages-tattoo-denton Denton's Book and Record Store Since 1983. (n.d.). Retrieved March 31, 2016, from http://recycledbooks.com/ Denton's Neighborhood Restaurant. (n.d.). Retrieved March 31, 2016, from http://www.greenhouserestaurantdenton.com/ Earthwise Gardens. (2015). Retrieved March 31, 2016, from http://www.earthwise- gardens.com/ Festival. (n.d.). Dictionary.com Unabridged. Retrieved March 31, 2016 from Dictionary.com website 42
  • 43. Blue Moon Festival Phillips, Poe, Quinones April 1, 2016 Festivals & Events. (n.d.). Retrieved March 31, 2016, from http://www.cityofdenton.com/visitors/festivals-events Home - Barley & Board. (n.d.). Retrieved March 31, 2016, from http://barleyandboard.com/ Hoochies Denton. (n.d.). Retrieved March 31, 2016, from http://hoochiesdenton.com/ Jupiter House Coffee - Denton, TX. (n.d.). Retrieved March 31, 2016, from http://coffeeandwifi.com/location/Jupiter-House-Coffee-10509 Mellow Mushroom Denton. (n.d.). Retrieved March 31, 2016, from http://mellowmushroom.com/store/denton Mr. Frosty - Only in Denton. (n.d.). Retrieved March 31, 2016, from http://onlyindenton.com/listing/mr-frosty/ Oldwest. (n.d.). Retrieved March 31, 2016, from http://oldwestcafe.us/ SCRAP Denton | Inspiring Creative Reuse and Environmentally Sustainable Behavior | Denton Texas. (n.d.). Retrieved March 31, 2016, from http://scrapdenton.org/ 43
  • 44. Blue Moon Festival Phillips, Poe, Quinones April 1, 2016 Sky Guitars Your Denton Music Store. (n.d.). Retrieved March 31, 2016, from http://www.skyguitars.com/ Special Event Permits (Plan A Special Event). (n.d.). Retrieved March 31, 2016, from http://www.cityofdenton.com/how-do-i-/plan-a-special-event Vigne Wine Shop & Cigar Bar. (n.d.). Retrieved March 31, 2016, from http://business.denton- chamber.org/list/member/vigne-wine-shop-wine-bar-94476 VinylHunt. (n.d.). Retrieved March 31, 2016, from http://www.vinylhunt.com/stores/1111 Wine Squared. (n.d.). Retrieved March 31, 2016, from http://www.winetimeswine.com/ Appendix B: Minutes of Meeting Date Who? What happened? 1/27/16 Everyone Discussed basic research about the project 1/28/16 Melony Posted group proposal we discussed to Blackboard 2/3/16 Katelyn and Melony Assigned sections of the paper when they met up after class 44
  • 45. Blue Moon Festival Phillips, Poe, Quinones April 1, 2016 2/3/16 Lauren Replied to the post on Blackboard about proposal information and posted a website for more information on proposals 2/6/16 Lauren Posted the outline of the paper to Blackboard so everyone could add to it 2/8/16 Melony Put up a document on Blackboard of items discussed after class on 2/3/16 2/17/16 Katelyn Posted her part of the progress report to Blackboard 2/23/16 Melony Posted her portion of her progress report to Blackboard 2/24/16 Lauren Finished and uploaded the progress report to Blackboard 3/2/16 Lauren Assigned new sections of the paper to team members 3/5/16 Lauren Worked on her new section of the paper 3/7/16 Melony Uploaded her first section to Blackboard 3/10/16 Lauren Added Melony's section to the paper 3/14/16 Lauren Added Lauren's section to the paper 3/17/16 Lauren Worked on completing the paper and making it cohesive 3/30/16 Katelyn Sent both her sections to Lauren to put into the paper 3/31/16 Lauren Finished the paper and uploaded it to Blackboard 3/31/16 Katelyn and Melony Created the Powerpoint 4/1/16 Lauren Uploaded the paper to Blackboard Appendix C: Charts Vendor List ID Company Name Billing Address City State Postal Code Country Phone Number Type of Vendor 1 Old West Café 1020 Dallas Dr Denton Texas 76205 United States 940-382-8220 Food 45
  • 46. Blue Moon Festival Phillips, Poe, Quinones April 1, 2016 2 Mellow Mushroom 217 E Hickory St Denton Texas 76201 United States 940-323-1100 Food 3 Barley and Board 100 W Oak St Denton Texas 76201 United States 940-566-3900 Food 4 GreenHouse Restaurant 600 N Locust St Denton Texas 76201 United States 940-484-1349 Food 5 Jupiter House 106 N Locust St Denton Texas 76201 United States 940-387-7100 Beverage 6 Frosty's Drive-In 1002 Ft. Worth Dr Denton Texas 76205 United States 940-387-5449 Food 7 Hoochies 214 E Hickory St Denton Texas 76201 United States 940-808-0315 Food 8 Atomic Candy 105 W Hickory St Denton Texas 76201 United States 940-383-3780 Food 9 A Creative Art Studio 227 W Oak St Denton Texas 76201 United States 940-442-1251 Art 10 Art Alley 1100 N Locust St Denton Texas 76201 United States 940-383-4322 Art 11 Art Glass Ensembles 513 Bolivar St Denton Texas 76201 United States 940-591-3002 Art 12 Mad World Records 115 W Hickory St Denton Texas 76201 United States 940-591-3001 Music 13 Sky Guitars 531 N Elm St Denton Texas 76201 United States 940-387-2671 Music 14 Vigne Wine Shop 219 E Hickory St Denton Texas 76201 United States 940-566-1010 Beverage 15 Wine Squared 110 W Oak St A Denton Texas 76201 United States 940-384-9463 Beverage 16 Earthwise Produce 728 N Elm St Denton Texas 76201 United States 940-442-3385 Food 17 SCRAP 420 S Bell Ave Denton Texas 76201 United States 940-808-1611 Recycling 18 Dark Age Tattoo 124 W Oak St Denton Texas 76201 United States 940-898-8200 Entertainment 19 Recycled Books 200 N Locust St Denton Texas 76201 United States 940-566-5688 Entertainment Appendix D: Pictures of Vendors 46
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