3. Resume
EDUCATION
The University of Oregon
Bachelor of Arts in Public Relations
Expected Graduation in 2016
EXPERIENCE
Melrose Public Relations, Los Angeles
Intern June - September 2015
> Assisted accounts director with client acounts
>>
Rio Encantos Tours, Rio de Janeiro
Visual Marketing Intern January - March 2015
> Filmed, edited and produced short promotional videos for various tours and services offered by
company
Erin Condren Design, Los Angeles
Marketing Intern July - August 2014
> Assisted with social media engagement
>> i.e., Twitter, Pinterest
> Researched marketing programs and strategy addittions
>> i.e., hashtag tracking, ambassador programs and promotion strategies via social media
>
Verve Northwest Communications, Eugene
Public Relations Intern April - November 2014
> Managed client social media
>> i.e., Facebook, Twitter
> Assisted with creation of PR strategies
Duck TV, Eugene
Public Relations April 2013 - April 2014
> Managed DuckTV Sports social media outlets, internal and external affairs
CONTACT
phone/ 310 - 713 - 4925
email/ elizabethsstapleton@gmail.com
website/ lizziestapletonportfolio.wordpress.com
SKILLS
Microsoft Office >< Final Cut Pro 7 and 10 >< All major social media platforms
All Mac OSX applications and functions >< Adobe Creative Suite CC >< Portuguese language
Including: email pitch creation and tracking; social media strategy and engagement; contract
negotion
Contributed problem resolution to weekly marketing meetings and other events and activities
within the department
4. strategy
Public Relations Plan
What's Up
Created a strategic public relations plan for Singing
ree c tio e ter e o rofit i i
history museum in Junction City, Ore.
5. Objective 1
Increase awareness of Singing Creek and its programs to parents
of c i re t fi e esi te sc oo s i or er to re c f c cit
tte ce for t e o ee t t e o este e e t o Oct
Objective 2
Increase awareness of Singing Creek and its programs to parents
through social and traditional media in the greater Eugene and Junction
it Ore re o
Results
e t re c e i c cit of
children, which resulted in a successful
co etio of t is o ecti e f c cit
attendance for the “Halloween at the
o este e e t o Oct
Results
ecei e ce e t i t o o i e c e rs t o ri t
ic tio s s ccessf istri te to
t t is o ei ire o t e st tio for t e o i r e t
6. writing
Feature Pitch
Pitch Title: Singing Creek Educational Center- Preserving and Teaching our Local Living
History
Pitch Contents:
My client, Singing Creek Educational Center is Eugene and Junction City’s new living history
center that encourages children to appreciate history and nature through interaction and hands
on learning experiences. You may be familiar with Karen Rainsong, the founder and director of
Singing Creek, who previously coordinated educational programs at the Alvord Farm and
Museum in West Eugene. Karen's programs at Alvord Farm were so successful that she
outgrew the space and is now housed on the historic family farm of Tom and Sue Hunton, the
owners of Camas Country Mill.
The Huntons are passionate about preserving local history and have restored a one-room
schoolhouse built in 1888, which they moved to their property several years ago. This piece of
preserved history is the perfect setting for the historical camps, nature workshops and events
which Singing Creek provides.
Karen and the Singing Creek board of directors are in the process of applying for official
501(c)(3) nonprofit status, which is due in late November. As a not for profit organization,
Singing Creek hopes to call on the support of local businesses and community members who
are passionate about the preservation of some of Oregon’s earliest most important history. We
hope that you share the idea that we need to share Singing Creek’s story.
If you are interested in learning more about the organization and would like to explore more
yourself, please let me know and I would be happy to connect you with Karen to take you back
in time and tour this precious piece of living history for a potential feature in (insert publication
here)
http://singingcreekcenter.org//
Lizzie Stapleton
University of Oregon SOJC- Public Relations
Email feature pitch from public relations
c i e ec te for i i ree
educational Center.
itc e to fi e e o t re ri t
publications.
What's Up
REsultsecei e fee c fro
three publications
>>Mentioned in the Harrisburg
Newsletter
ter ie it e e ister
Guard scheduled
7. FACT SHEET
May 21, 2014
Contact: Ana Luisa Ahern, Communications Manager- Heal the Bay
(310) 451-1500 x167
Tweet @HealTheBay
Possible “mermaid fin” found
• “Heal the Bay” is a volunteer-based weekly clean up of the Santa Monica
Beach
• May 17
• 10:00 am to 2:00 pm
• 14,00 participants
• One of the participants, Sandy Holderman found fin remnants of an
unidentified species
• Beach clean up organizers referred Holderman to Santa Monica Pier
Aquarium Director, Heather Doyle
• Doyle called one of Heal the Bay’s corporate director of science and
policy who has a specialty in marine debris
• Marine Biologists and Taxonomists from the University of Southern
California are currently working to classify where the specimen originated
BACKGROUNDER
Re: Possible “mermaid fin” found at last Saturday’s Heal the Bay beach cleanup.
Heal the Bay
Heal the Bay is a non-profit organization in the Santa Monica Bay that began in
1985. The goal of the organization is to make coastal waters and watersheds in
Southern California, including Santa Monica Bay, safe, healthy and clean by
education programs and various community action programs.
One of the Heal the Bay events is a weekly beach cleanup on major beaches in
the Santa Monica Bay since 1996. The clean ups are open to anyone who is
willing to spend their afternoon picking up trash on their local beaches. The
annual number of participants in the beach clean ups grows every year. In 2013
there were around 75,00 participants.
There have been unusual finds in the past that volunteers bring to our organizers
out of curiosity. When beach clean up volunteer Sandy Holderman approached
our organizers they followed protocol and referred her to Sandy Doyle, Santa
Monica Pier Aquarium Director. However, our aquarium director has easily
identified past finds. When Heather was not familiar with the specimen she
called upon Heal the Bay’s corporate director of science and policy who has a
specialty in marine debris who also was unable to identify the fin. This is the first
extreme encounter that Heal the bay has experienced. Heal the Bay then went
forth to organize a team of scientists through the University of Southern
California to further investigate the fin’s origin.
Santa Monica Bay & Beach
The Santa Monica Bay is the area of beaches adjacent to the city of Los Angeles
in Southern California. From its northernmost point of Malibu to its
southernmost point of the Palos Verdes Peninsula, the Santa Monica Bay
stretches 20 miles. Beaches in the Santa Monica Bay include Torrance, Redondo,
Hermosa, Manhattan, El Segundo, Dockwieler, Venice, Santa Monica and
Malibu.
TO: Brian Walsh- Senior Writer, TIME Magazine
FROM: Heal the Bay
SUBJECT: Possible mermaid fin discovered at Santa Monica beach cleanup
BODY:
Mr. Walsh,
Santa Monica beach cleanup volunteer Sandy Holderman discovered what a
team of scientists at Heal the Bay believe may be the remnants of a mermaid fin.
Considering your beat with biological sciences, we felt that you would be
interested in an exclusive opportunity to come to our labs and look at the fin
before the public unveiling.
This specimen, which USC marine biologists and taxonomists are calling
“unreal” and “revolutionary”, has never been scientifically classified. The fin will
provide your readers of TIME Magazine with an exclusive glimpse into our
discovery.
Our team of scientists are working in a private lab at the University of Southern
California. I am offering you access to the lab for an exclusive pre-release
feature. You are the only reporter to whom we are making this offer. The grand
unveiling to the public and press is scheduled for June 1. Please contact me by
Friday at 3 p.m. if you are interested in this offer.
Our Santa Monica Pier Aquarium Director, Heather Doyle will be available to
you for any questions, information or anything you feel is necessary for the
completion of your article. Included below is her personal email address and
phone number. Please contact her with any questions or concerns you may
have.
On behalf of Heal the Bay, we look forward to hearing about your interest in this
“Heal the Bay Presents: Grand Unveiling of the Mermaid Fin” PSA
Open on MLS of footage of people
checking in at Alex Gray’s Heal the Bay
Santa Monica- May 17
=NAT= sound of waves crashing and
seagulls
CUT TO MCU of waves crashing on
Santa Monica beach. GoPro footage-
wave crashes on camera to view under
water.
THINK MERMAIDS ONLY EXIST IN
FAIRY TALES? WELL, THINK AGAIN.
CUT TO MCU of May 17th
cleanup,
people picking up trash on shoreline,
camera positioned on the ground
shooting diagonally up behind
volunteers.
COME TO THE SANTA MONICA PIER
AQUARIUM JUNE TENTH, AT ELEVEN
A-M FOR THE GRAND UNVEILING OF
THE WORLD’S FIRST DISCOVERED
MERMAID TAIL.
CUT TO MS footage of May 17th
cleanup, Sandy Holderman showing off
mermaid specimen with Heal the Bay
staff and smiling.
AFTER YEARS OF CLEANING OUR
BEACHES EVERY SATURDAY, ONE
HEAL THE BAY CLEAN-UP
VOLUNTEER DISCOVERED WHAT
OUR TEAM OF SCIENTISTS BELIEVES
COULD BE THE FIRST LIVING SIGN
THAT MERMAIDS EXIST
CUT TO GFX Heal the Bay website FOR MORE INFORMATION VISIT
HEAL THE BAY.COM
CUT TO MLS pan from left to right at
the shore end of Santa Monica Pier.
Including the beaches from the south
and at the end of the pan, beaches to
the north
COME MAKE HISTORY WITH HEAL
THE BAY JUNE FIRST AND SEE FOR
YOURSELF THE FIRST MERMAID
DISCOVERY.
MEDIA ADVISORY
Grand Unveiling of the Mermaid Fin
Heal the Bay is inviting the media and public to the grand unveiling of the
discovery of a mysterious fin that experts admit could have belonged to a
mermaid. This type of fin has never been seen by the public is the first
discovery of its kind in history.
Details of the Event:
WHERE: Santa Monica Pier Aquarium
WHEN: 11:00 a.m. Sunday, June 10, 2014
SPECIAL GUEST: USC Scientist Team, in charge of researching, will be available
in a panel for media questioning.
OTHER INFO: Media parking is provided for free in lot 5B (lot directly right of
the base of the pier when facing the ocean)
NEWS RELEASE
For Immediate Release
May 21, 2014
Contact: Ana Luisa Ahern, Communications Manager- Heal the Bay
(310) 451-1500 x167
Tweet @HealTheBay
Possible “mermaid fin” found at Heal the Bay beach cleanup.
At Heal the Bay’s weekly beach clean ups in Santa Monica, volunteer Sandy
Holderman discovered what she thinks is a mermaid fin. Around noon, Sandy
spotted the fin remains of an unidentified species. Event organizers referred her
to Santa Monica Pier Aquarium Director, Heather Doyle in attempt to figure out
the origin of the remains.
Doyle called upon Heal the Bay’s corporate director of science and policy who
has a specialty in marine debris. but after she examined the specimen was as
baffled as the others. “I’ve never seen anything like this, on the beach or after
years of studying marine biology” and that she was ”to say the least, blown
away by this find.”
Marine Biologists and Taxonomists from the University of Southern California
have teamed up to get to identify the origin of this fin. There are millions of
species in the ocean, and even though only a fraction of them have been
classified today, team leader and taxonomy professor Homer Sapen explains
that this fin is “unlike any specimen ever classified in earth’s history.” His team
has researched mythological mermaid anatomy and although they “are not
anywhere near the conclusion, it looks pretty close to the books so far,” he said
even though it “seems crazy; this is getting to be the identity of last resort.”
-- END --
M
PSA COPY
What's Up
Me i it for e e ro e
sce rio t t er i fi s isco ere i t e
Santa Monica Bay area.
>>includes a news release, fact sheet, backgrounder
and pitch letter- I left the news release on top and
isi e for e e of riti
Media kit
8. visual design
*
The Most Important
Meal of
the Day
93% of Americans think breakfast is the most
important meal of the day
Yet 56% skip it each day!
Why breakfast is
your day’s MVP
Regularly eating breakfast makes you:
So, why is break-
fast so important
For more information on how to build
a better breakfast visit foodinsight.org
less likely to develop
type II diabetes
less likely to become obese
than people who don’t eat
breakfast
healthier throughout the
rest of the day
Sources: MyFitnessPal, MrBreakfast.com
Infographic
Infographic for the National Food Information
Council to teach people at risk of becoming
o ese or e e o i t e t o i etes
breakfast is the most important meal of the day
and how easy it is to add to your personal daily
routine
What's Up
IF it was my client
I would commit solely to social media
as my communication medium.
Social media has the ability to spread
i for tio i e i fire e tfor
in which I would commit most to is
i terest ec se it is i is
ri e i terest so s ot of
mobility to cross-communicate with
other social media platforms which
allows for the infographic to spread to
non-Pinterest users. (e.g., Facebook
itter o e etotr c t e
amount of repins and likes on Pinterest
as well as the amount of times it is
shared to other social media networks.
9. Magazine Layout
i ersit of Ore o te to Me i ssi e t to cre te
t o i e s re s it i es te t o esi
o e r r ctice ri ci es of is esi se o
t o r s ce i e s e te t re for co or
What's Up
A closer look...
10. social media
Audit & Conversation Analyis
ese rc sis to e ore
o co e s soci e i is
recei e its t r et ie ce
>>Compared to two competitors:
r er i Mc o s
REsults
co e is ercei e ore i e sers frie s cco t s
o ose to cor or tio s
Method
What's Up
Suggestions
Search Engine Optimization<<
>>Partner with companies like
ee ite i
>>Follow People back
i e i rofi e fo o s
o co e c t
11. Branding & Content
Research and collaboration
with restaurant owners to
create a “personality” to reach
target audience
What's Up
REsults
e e o ors
r et ie ce
o ts i t eir e r to te s
ee it Mi e i tre s
M e i terest s o o r to s e f t re
posts
12. mutlimedia
Digital Marketing
i ter er of ior e r i s e t t ree o t s i i ro
i io e eiro r i ere or e s i it r eti i ter for
s r ssroots to ris co io c tos o rs M ro e i t e
co s to cre te ro otio i eos for rio s to rs ser ices
t e offer e t r et ie ce e t i i i e cre ti t ese i eos
s ros ecti e o to rists ost eric or is s e i
ro e co e e st e ts ro t ese i eos io c tos
cre te f i ter cti e oo i to o i e t e s co is
o e efici t t is to to r e iro e t c e o o to rs
co ecte foot e or e it e res io c tos o er
to create a perfect portrayal of the company and what it can offer tourists.
What's Up
t eres e oci Morro ois r o
e erie ce Cariocas Nights istoric o to
Results
ise er e ie co t fro
to o er ee erio
13. analog photography
What's Up
My newfound hobby is
something I picked up as
s i i ro M
ost ic se f is oti te
by documenting memories
of e erie ces eo e
o e
