1. SOCIAL MEDIA 201
AMERICAN EXPRESS

2. QuickTime™ and a
GIF decompressor
are needed to see this picture.

3. QuickTime™ and a
GIF decompressor
are needed to see this picture.
QuickTime™ and a
GIF decompressor
are needed to see this picture.
QuickTime™ and a
GIF decompressor
are needed to see this picture.
YOU DRIVE
TODAY
TODAY

4. QuickTime™ and a
GIF decompressor
are needed to see this picture.

5. QuickTime™ and a
GIF decompressor
are needed to see this picture.
What do you
have that’s
worth sharing?

6. The Landscape
• Multimedia
• Mobile
• New networks

8. Fast Adoption
QuickTime™ and a
GIF decompressor
are needed to see this picture.

10. People Trust Their
Friends
• Confidence in banner ads continues to
decrease
QuickTime™ and a
GIF decompressor
are needed to see this picture.

11. 5 Tricks for Engagement
• Collaborate with high profile people as a
springboard
• Influence what shows up 1st in search
• Quick Wit
• Ask (easy) questions
• 1st comment
• Use Search Language & Google Trends

12. Cross Publishing
• Customize post to the network
• Stagger timing

13. Tools & Efficiency
(Click here for an invite) (say hey here)

14. QuickTime™ and a
GIF decompressor
are needed to see this picture.
Analytics &
Optimization

15. 5 Stats To Track
• Growth Rate
• Reach (Paid & Organic)
• Click Through Rate
• Engagement
• Advocacy Score (FB Talking About This)

16. Context ForYour Stats
• This Month
• Last Month
• % Change
• Trailing Six Month Average

17. In Review
• Social media is about people
• It’s important to stay agile
• Engagement is key
• Cross publish effectively
• Get smarter with analytics

18. QuickTime™ and a
GIF decompressor
are needed to see this picture.

19. QuickTime™ and a
GIF decompressor
are needed to see this picture.
@LaurenProctor32
Lauren@LaurenProctor32.com
Q&A

20. Additional Resources
• Facebook Metrics -
http://www.socialmediaexaminer.com/faceb
ook-page-metrics/