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Software for Fundraising


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In the research for our new Field Guide to Software for Nonprofits, we at Idealware gave a lot of thought to how various types of software can come together to help with fundraising. In this free hour long seminar, we'll walk through the types of software that exist -- from the basics to the more advanced -- and talk about how they can support fundraising, some popular vendors, and where to go for more information.

To get the recorded audio to go along with it, you can call into (712) 432-1011, access code 494354975 (regular long distance charges will apply). The recording starts on page 6 -- the Fundraising Software Pyramid.

We'll cover, at a high level:

Donor Management Systems
Constitutent Relationship Management Systems
Integrated Online Systems
Online Donation Tools
Broadcast Email Tools
Friend-to-Friend Fundraising
Social Networking
House Parties and Meet-ups
Mobile Texting
Mobile Giving

Published in: Technology
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Software for Fundraising

  1. 1. Software for Fundraising March 2010
  2. 2. Logistics Ask questions! Otherwise I’m speaking to a black hole! Enter questions into the Chat with Presenter box Getting Started with Online Donation Tools April 2009
  3. 3. Introductions Me! Executive Director of Idealware, a 501(c)(3) nonprofit that provides information to help organizations make smart software decisions
  4. 4. About The Field Guide An actual book, available for $19.95 from
  5. 5. Helps You Choose Software Based On: What you’re trying to do <ul><li>What every organization needs </li></ul><ul><li>What to strongly consider </li></ul><ul><li>Getting ahead of the curve </li></ul><ul><li>On the cutting edge </li></ul><ul><li>Raising Money from Individuals and Organizations </li></ul><ul><li>Reaching Out to New Friends </li></ul><ul><li>Managing Events </li></ul><ul><li>Engaging Your Supporters </li></ul><ul><li>Listening and Measuring </li></ul>Your own tech level
  6. 6. The Fundraising Software Pyramid Donor Management Broadcast Email Web Content Mgmt Systems Constituent Relationship Management Integrated Online Systems Online Donations Social Networking Websites Friend-to-Friend Fundraising House Parties & Meet Ups Online Advertising Mobile Text Messaging
  7. 7. Managing Your Constituents
  8. 8. Donor Management Systems Specializes in managing prospective and actual donors Examples: GiftWorks, eTapestry, Donor Perfect, Raisers Edge
  9. 9. Constituent Relationship Management Manages ALL of your constituents, including donors, volunteers, participants, and more Examples:, CiviCRM, Sugar CRM
  10. 10. Online Integrated Systems Manage many aspects of online communications and constituent information all together in one online package Examples: Wild Apricot, eTapestry, Donor Perfect, DIA Salsa, Convio, Blackbaud Sphere
  11. 11. Online Fundraising
  12. 12. Web Content Management Systems Examples: Jimdo, Weebly, Wordpress, Joomla, Drupal Allows you to setup emails, manage subscribers and view reports for emails to hundreds or thousands of people
  13. 13. Broadcast Email Software Examples VerticalResponse MailChimp Network for Good EmailNow Allows you to setup emails, manage subscribers and view reports for emails to hundreds or thousands of people
  14. 14. Online Donation Software Examples Network for Good DonateNow Click & Pledge AuctionPay QGiv Lets you easily take donations – either one off or recurring -- via credit card online
  15. 15. Online Outreach
  16. 16. Social Networks: Facebook Help your supporters (passively or actively) spread the word – and hear what they have to say
  17. 17. Social Networks: Twitter Spread compelling information very quickly – and hear what your community has to say
  18. 18. Online Advertising Inexpensive ways to spread the word. Free through Google Grants! Examples: Google Ads, Facebook Ads, BlogAds
  19. 19. Getting Your Supporters Involved
  20. 20. Friend-to-Friend Fundraising Get your staff and passionate supports to fundraise from their friends and family Examples FirstGiving Blackbaud Sphere
  21. 21. House Parties and Meet Ups Examples (??) Blackbaud Sphere Events Some hosted integrated tools Let committed supporters promote and get RSVPs for their own fundraising events or house parties
  22. 22. Mobile Text Messaging
  23. 23. Mobile Texting: Via Email Email [phone number@provider] i.e., Not officially supported, so not 100% reliable or for large quantities A reasonable choice for small numbers of texts
  24. 24. Mobile Texting: Mobile Giving United Way/ LSU – raised $9000 Collect donations in $5 or $10 increments, charged directly to their phone bill Examples Causecast Mobile Mobile Commons Distributive Networks Mobile Accord Through a consulting firm
  25. 25. Mobile Texting: Via Hosted Application Send text messages, allow people to subscribe, or have complex two way conversations. Examples BulkSMS Mozes Mobile Commons Distributive Networks Mobile Accord
  26. 26. About the Field Guide to Software for Nonprofits
  27. 27. About The Field Guide An actual book, available for $20 from
  28. 28. Donor Management Broadcast Email Website Content Mgmt Systems Constituent Relationship Management Integrated Online Systems Online Donations Page Layout Social Networking Websites Event Registration Photo Editing Photo Sharing Websites Email Discussion Lists Web Analytics Supporting Online Actions Online Listening Friend-to-Friend Fundraising Online Chat Custom Online Communities House Parties & Meet Ups Petitions & Pledges Video Sharing Websites Blogs RSS Podcasts Multimedia Editing Online Advertising Digital Asset Mgmt Event and Auction Mgmt Online Conferencing Mobile Text Messaging Search Engine Optimization Social Content Websites Online Surveys Online Auctions Wikis
  29. 29. And Consider Other Idealware Seminars! Tools to Manage a Website Without Technical Skills Introduction to Website Analytics Choosing eNewsletter Software Choosing a Low Cost Constituent Database Comparing Open Source CMSs: Joomla, Drupal, and Plone …and more! Available live and via recordings Making the Most of Social Networking Sites Getting Started with Email Fundraising Getting Started with Mobile Outreach