The document discusses the common reasons clients leave agencies, including misaligned expectations, poor results, and lack of communication. It suggests strategies for client retention such as setting clear targets, understanding their business, and improving communication. The document emphasizes the importance of personal interaction over email in maintaining client relationships.

2. 773,618decisions made in a lifetime

3. 118mistakes annually

4. what’s the
average client
lifecycle in an
agency?

6. why do
clients leave?

7. common reasons clients leave
mis-sold

8. mis-sold
understanding of
their business
common reasons clients leave

9. mis-sold
no action
understanding of
their business
common reasons clients leave

10. mis-sold
ranking drops
no action
understanding of
their business
common reasons clients leave

11. mis-sold
ranking drops
no action
understanding of
their business
misaligned
expectations
common reasons clients leave

12. poor results
mis-sold
ranking drops
no action
understanding of
their business
misaligned
expectations
common reasons clients leave

13. poor results
mis-sold
ranking drops
no action
understanding of
their business
no support
misaligned
expectations
common reasons clients leave

14. communication
poor results
mis-sold
ranking drops
no action
understanding of
their business
no support
misaligned
expectations
common reasons clients leave

15. so how can
we retain
clients
better?

16. set clear
targets

17. plan

18. business
understanding

19. .freebie alert.
onboarding
questionnaire template

20. get to
know them

21. be honest

22. support them

23. .ditch email.
pick up the phone

24. education

25. communicate

26. .read dom’s article.
it’s awesome

27. quickfire
round

28. how long have
they been a client?

29. what’s the
monthly retainer?

30. have you spoken to
them this month?

31. have you spoken to
them this week?

32. .ditch email.
pick up the phone

33. let’s recap

34. thank you
@lauralouise90