Each week, Schneider Associates analyzes the most significant brand, product, campaign or idea launch of the week. Learn more about launch at www.schneiderpr.com or email launch@schneiderpr.com.

1. August 2017

2. August 2017PURDUE UNIVERSITY
DEGREE IN 3

3. • The new accelerated degree program was
launched Sept. 5 through a statement
made by the University president Mitch
Daniels and Dean David A. Reingold
• Purdue has made a special landing page for
the program with a downloadable flyer and
promotional video

4. • The program applies to all 10
academic departments within
the School of Liberal Arts
• 20 majors available
• Student would be required to
study year round, with up to an
18-credit per semester workload
• Up to 85% of new incoming
students could pursue this path
at the University beginning this
fall
• BFA degrees are not eligible for
3-year completion due to credit
hour requirements

5. • Purdue estimated resident students will save
more than $9,000, while nonresident and
international students will save more than
$18,000.
• Marketing efforts around the 3-year program
seem to be based mostly around the cost
saving benefit

6. http://www.purdue.edu/newsroom/releases/2017/Q3/purdue-liberal-arts-launches-3-year-degree-tracks.html
https://www.cla.purdue.edu/undergradci/3year/
https://www.cla.purdue.edu/undergradci/3year/docs/degree-in-3_flyer.pdf
Sources