photography by james beattie LAURA ALLEN, EDITORwww.firstname.lastname@example.org
The editor’s mission THE DEMOGRAPHICSPrototype magazine is intended to provide those The nichePracticing the creative arts in the midlands a fresh and (Based on facebook demographics & market research)distinctive pedestal to express their work, delivered in aunique, eclectic yet 51% male : 49% female Prototype magazine has a diverse niche within its market. 52% aged 18-24Professional and innovative style. In Staffordshire there is no other similar physical publication 80% are based in Midlands, UK that helps to promote those studying creative subjects, whilst Income salary lower than £6000 and studying at University.Prototype is targeted at dynamic students and young many major cities do - for example, Sheffield’s Now Then.Creative’s within staffordshire and the surrounding The magazine is open to any new or withstanding projectsCounties. which involve the creative arts, allowing its target market to enjoy an understanding of the current creative opportunitiesPrototype intends to develop strong network links with within the area. Prototype magazine offers its contributorsthose in the creative industries, and consumers a dynamic and unique pedestal to network,Museums, craft fairs, educational establishments and of- promote and broaden their portfolios.fer guidance and networkingOpportunities to new artists. Crafts by Guerrilla Crafter (issue two) Progression and Re brandingTargeted distribution When Prototype began in March 2011 it was the finalPrototype wishes to be easily accessible for our target Major project for owner, Laura’s Foundation Degree in Fashionmarket, whilst remaining independent and personal. Studies. The self-created brief was in order to combine Laura’s skill set whilst providing her local community with somethingPrototype is currently available to purchase online to become involved in. The project gained Laura a First Classthrough the web site and also the our Big Cartel web Honours and enabled her progression to her top-up course inshop. Entrepreneurship in The Creative and Cultural Industries. With Photography by James beattie the help and mentoring of professional practitioners, feedbackPrototype wishes to continue its sales through local from the contributor and the consumer, in August 2011craft fayres throughout the Midlands, being available to Prototype was rebranded to create what you see today.our target market directly. At the craft fayres either the Eclectic content, a vintage hand-made feel, and a strong branddirector or a representative will be on hand to provide which can be applied to range of projects.interested artists, consumers, or advertisers the correctinformation and provide a personal service. Since the relaunch of the Prototype brand the magazine has sponsored events, gained sale placements with Vintage andAs the magazine develops it is hoped that Craft Fayres and developed a new selection of promotionalPrototype will be available to purchase through online material.fashion stores which suit the magazine’s style, such asUrban Outfitters and American Prototype magazine also now has a new marketing direction,Apparel, as well as in store. Along with diverse fashion whilst still wishing to remain independent and small thehouses, Prototype aims to sell through Magma Books and Director decided the outlet of the magazine to be reviewed,independent book stores and art/craft shops. with this came a new website which makes it quick and easy for customers to purchase, opened a BigCartel online shopTo ensure the magazine remains independent and which is also accessible to our Facebook fans, begun a TwitterPersonal it is important to the company that the outlets page and is gradually becoming more popular.are well chosen to enable a direct service andCommunication with the consumer, whilst beingAccessible; subscriptions are available for thispurpose and Prototype magazine will continueto sell at arts & crafts fayres throughout the UKto help support artists and small businesses.
The Contributor The ReaderEach and every contributor to Prototype is provided with aunique and diverse platform to publish their work. With that,each contributor is provided with a free copy of the magazine Every reader is important to Prototype magazine and we en-which they submit work to. Contributors are also signed up to deavor to deliver a publication that our readers are influencedour Loyalty List to continue to provide contributors with by and enthusiastic about. Prototype wishes to bring our rearsfurther discounts and offers on the magazine and those an innovative and unique publication where you can see theorganised by small businesses. fantastic artwork that The Midlands is lucky to have, find out what events you can get involved with and keep upto datePrototype also aim to provide support and guidance where with new and emerging talent.possible to help the progression of your chosen career ordevelopment in your chosen creative area - i.e. providing net- Quriky and homegrown work submissions give the magazinework contacts, promoting work after your contribution. its backbone. Warm and welcoming editorials with a gentle approach to layout and presentation keep the magazine nicelySubmission guidelines familiar yet ever inviting.It is free to submit work to Prototype magazine (this does NOT All thoughts and feedback is precious to Prototype to ensureinclude advertisements for small businesses) The work may we develop and direct our selves to the evolving target ageinclude: artwork by flore faucheux group. We want to know everything from whether your love or hate the magazine to what you did at the weekend. If weCreative writing, journalistic reviews, photography, music, are getting something completely wrong please let us know,crafts, graphics, design, illustration equally if we are doing something marvellous please applaud our hard work, either by telling us or recommending us to aIf your work does not fall under any of these categories, do not friend.hesitate to contact us, you may be something we areMissing! However, if you are looking for advertisingOpportunities please read the advertising guidelines.Work must be submitted to Laura at The email@example.com - please do not submit via socialnetworking sites, this will not be considered.To accompany your submission please provide: A creative and passionately developed local magazine which openly supports all of its advertisers through blogging andYour resume, 3x photographed images of your best work, a word of mouth whilst actively publishing your advert in a vari-short overview why you would like your work to be published. ety of Professional formats for you to chose from:Please note, although Prototype is very open to a selection (flier inserts, front and back inside cover, back cover, 3-pageof artwork please check if you feel it will appeal to our target Illustration by showcase, half page, quarter page)market. jamien marley We are targeting the fresh and emerging talent of today whoIf you would prefer to submit specific work for the have strong interests in art, design, music and events. Themagazine there are plenty of competitions and briefs to get majority of our customers are studying at University living oninvolved in posted on our website, twitter and facebook pages. campus between the ages of 18-24.You can also sign up to our e-mail list to receive these directly. Prototype magazine offers advertising at excellent prices toWork specifications: ensure we build a trust between those who chose to advertise with us. Prototype has a strong work ethic and will endeavorAll work must be electronically submitted unless requested to support advertisers outside of the in-magazine content.otherwise by the Editor. All work must be submitted in either AnnualJpeg. or PDF. format and of high resolution (300ppi or higher). advertising contracts are available to ensure space is securedAny offensive or inappropriate material will not be published. within the magazine. Advertising rates are flexible.If you are submitting a written piece, please ensure that thishas been spell check and is saved in a free reading format.A declaration of originality is required by all agreedcontributors before work is eligible to be published. graphics by ryan waldron
Press Release Prototype Magazine FOR IMMEDIATE RELEASE STAFFORDSHIRE, 2011: Prototype magazine is a new publication for those practicing the creative arts inAdvertising Rates Staffordshire and the surrounding counties. The magazine began as Laura Allen’s final major project for her Foundation Degree at Staffordshire University, in which she achieved First Class Honours. It was created through passion and hardwork, with the goal to help promote artists for free. It is to be used as a pedestal to help creatively minded individuals promote and publish their work, whilst providing them with a diverseAdvertising Costs piece for their portfolio.Full single page £20Double page spread £30 The first issue of Prototype can be purchased online and was highly influenced by the Punk era. However,Inside cover (front) £40 development of the brand and content, Prototype magazine has been rebranded with an eclectic, vintageInside cover (back) £40 and handmade feel. Along with a new brand, Prototype has a new website, new merchandise and a newOutside back cover £50 direction.Campaign showcase (3 pages) £50Insert fliers (200 distributed) £10 Issue two will be on sale to the public at Nana’s Vintage Fair at FatCats, Hanley on Sunday 11th DecemberAll advertisements are in full colour and supported where advice can be sought, subscriptions are available to be purchased and you can sign up to our Loyaltyby the magazine. List to receive unique offers and discounts. Issue two retails at £4 and yearly subscriptions are available forRates are flexible. £10 (for limited time only)If you wish to secure an advertisement withPrototype magazine please contact Laura Allen firstname.lastname@example.org Following our first Art & Craft fair Prototype hopes to continue to sell at more fairs around the Midlands. It is completely free to contribute to the magazine and guidelines for submission can be found on our Face-Calendar book page and our website. There are minimal and flexible fees for advertising for small businesses wishing to have a printed advertisement.November 11th FINAL CALL FOR ANY WORK SUB- Prototype is an independant zine, with a handcrafted, personal feel, revamping Staffordshire’s ‘CreativeMISSIONS County’ title.December 1st ISSUE TWO SENT TO PRINT For further information, press enquires or to contribute work please contact:December 11th ISSUE TWO ON SALE at Nana’s Vin-tage Fair, FatCats Hanley Laura Allen, email@example.com or visit www.prototypemag.co.uk Facebook: ‘Prototype magazine’ Twitter: prototype_mag -END-