1. Raider Express Chooses Blue Tree Systems
R:COM trailer tracking and temperature management solution is providing fuel
savings and enhancing customer service
Roanoke, Virginia/Mashantucket, Connecticut – August 8, 2013– Blue Tree
Systems Inc., a provider of reefer monitoring, trailer tracking, and in-cab fleet
management solutions, today announced at the 2013 Refrigerated Division
Annual Meeting of the Truckload Carriers Association that Raider Express has
selected its R:COM system. The carrier will use the advanced solution to ensure
efficient operation of refrigeration units and gain fuel savings, as well as have
valuable information for managing its operation and meeting customer service
needs.
“We’re very forward thinking when it comes to using technology to have visibility
into our refrigeration units and the location of our equipment,” said Michael
Eggleton, Jr., vice president of Raider Express. “We chose Blue Tree Systems
because its R:COM solution provides the data we need to more effectively
manage and grow our business, and its hardware and cellular-based solution is
much better than anything else we’ve seen on the market. Blue Tree has also
been willing to adapt its technology to meet our unique needs.”
Headquartered in Fort Worth, Texas, Raider Express is a family owned and
operated refrigerated truckload carrier that specializes in hauling grocery and
food products in the contiguous 48 U.S. states. The company, which currently
operates 175 tractors and 300 trailers, has additional facilities in Houston, and in
Sparta, New Jersey.
Raider Express is currently implementing the Blue Tree R:COM solution on 270
trailers used in over-the-road service that are equipped with Carrier and Thermo
King refrigeration units. The systems are being installed at the fleet’s shop and
the carrier anticipates its maintenance technicians will have completed the
installation on all 270 trailers by September.
An initial evaluation of five Blue Tree R:COM systems by Raider Express
validated the company’s belief in the solution’s ability to help save fuel, and more
effectively monitor refrigeration units to improve customer service and enhance
cargo security. The carrier expects to realize a return on its investment in the
R:COM systems in less than one year.
Benefits of the Blue Tree R:COM system at Raider Express include fuel savings
from reefer run-time monitoring. Using real-time data, the carrier is able to

2. monitor refrigeration unit use, and remotely set temperatures and turn on and off
units. Refrigeration unit engine hours can also be tracked within specified geo-
fenced areas and by trailer, enabling the company to more effectively work with
customers to meet their needs.
Raider Express is also using an integration enabled by Blue Tree that links the
R:COM system’s data to its McLeod Software dispatch and enterprise
management solution. Trailer tracking and usage data is used to enhance
productivity and customer service, and to have information available instantly
based on customer requests or for claims processing.
The Blue Tree Systems R:COM solution uses the latest GPS technology to
provide accurate and reliable positioning data. Live trailer status updates are
provided every ten minutes for tethered units and location reports are available
every 24 hours for untethered trailers. The system displays trailer locations using
digital map technology in road, aerial or bird's eye views. R:COM also provides
detailed vehicle movement history and gives fleets the ability to name and geo-
fence locations, and configure alerts when a trailer enters or exits a designated
location.
“We are delighted to have won this business with Raider Express who conducted
a very thorough review of products in the industry so their decision to chose
R:COM reaffirms the quality of our product. R:COM technology will provide
Raider Express with real-time trailer tracking and reefer monitoring information
that can be used to save fuel and make decisions that result in improved
productivity and customer service,” said L. T. "Chip" Powell, director of US
operations at Blue Tree Systems. “This ability to manage trailers will enhance the
service Raider Express provides to its customers, and benefit the fleet’s
operation.”
About Blue Tree Systems Ltd.
Blue Tree Systems is a global leader in providing scalable business solutions for
the transport industry, and supports several hundred of Europe and North
America’s largest fleets with its R:COM system. Blue Tree Systems is the
recognized industry leader in providing solutions for Temperature Management,
Fuel Management, Fleet Analytics, Driver Performance Analysis, Trailer
Tracking and Hours of Service compliance in both the US & Canada.
Media Contact:
Susan Fall
LaunchIt Public Relations
858-490-1050
susan@launchitpr.com