So me og branded content
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The document discusses how the human brain is programmed to focus only on the most important or interesting information. It notes that social media and video platforms need to catch users' attention quickly among millions of options. Specific types of content that naturally draw attention are those featuring "freaks" that inspire strong emotions, and "cheats" that violate social norms. Examples are given of viral videos and ads that use these techniques to engage viewers within seconds.
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So me og branded content
- 1. DMJX KB / SoMe og Branded Content 23.04.2015 SoMe / &Branded Content
- 2. DMJX KB / SoMe og Branded Content 23.04.2015
- 3. DMJX KB / SoMe og Branded Content 23.04.2015
- 4. DMJX KB / SoMe og Branded Content 23.04.2015
- 5. DMJX KB / SoMe og Branded Content 23.04.2015
- 6. DMJX KB / SoMe og Branded Content 23.04.2015 Men hvad betyder alt det?
- 7. DMJX KB / SoMe og Branded Content 23.04.2015 Aim tight / Hit wide
- 8. DMJX KB / SoMe og Branded Content 23.04.2015 Match made in #Hel
- 9. DMJX KB / SoMe og Branded Content 23.04.2015
- 10. DMJX KB / SoMe og Branded Content 23.04.2015 Freaks Familiar Cheats
- 11. DMJX KB / SoMe og Branded Content 23.04.2015 Whether you’re hunting on the savannah or choosing between millions of videos on YouTube, your brain is programmed to ignore almost everything and home in only on what is most important or interesting. Otherwise you’d be pointing your spear at every tree and rock or, just as annoyingly, you’d belost in an infinite trail of video links
- 12. DMJX KB / SoMe og Branded Content 23.04.2015
- 13. DMJX KB / SoMe og Branded Content 23.04.2015 24.563.578
- 14. DMJX KB / SoMe og Branded Content 23.04.2015 Our brain registers both of these characters as something new. Freaks inspire big emotion, whether it is fear, curiosity, attraction, or humorous delight. In these two examples, our social brain focuses in right away and we are laughing within a few seconds.
- 15. DMJX KB / SoMe og Branded Content 23.04.2015
- 16. DMJX KB / SoMe og Branded Content 23.04.2015 The kind of conflict that really rivets us is the story of cheats, people who are in opposition to established norms of behavior.
- 17. DMJX KB / SoMe og Branded Content 23.04.2015
- 18. DMJX KB / SoMe og Branded Content 23.04.2015
- 19. DMJX KB / SoMe og Branded Content 23.04.2015 The Man Your Man Could Smell Like is also funny because of a cheat—"your man." The central joke is that your man is using women’s scented body wash. He smells like a lady!
Editor's Notes
- The widely accepted social intelligence hypothesis tells us that the greatest evolutionary pressure for social animals comes from our need to interpret the identity, status, and intentions of other humans and to use the information we get to our best advantage. This is what nature has designed us to do.
- First, that nothing is as interesting to a human being as another human being. Second, one of the most interesting types of human beings is a novel human being—a freak. Audiences will pay attention because they want to see, or hear, what these freaks will do next.
- In the largely anonymous landscape of our modern life, we have come to take unknown faces for granted. Our social intelligence is not always on red alert because the presence of strangers is no longer, in itself, a threat or opportunity. On the other hand, a stranger who looks unlike any other human we’ve ever seen will set off alarm bells and we have to force ourselves not to stare.
- They also form networks of trust through recommendations and sharing of information they care about. This is essentially what a Facebook wall is or how a social bookmarking service like Digg works. These tools help tribes create a language of familiarity with each other that becomes their members’ main sorting strategy, the best way to navigate the flood of information of the digitoral era.
- This strategy of building deep familiarity markers into a message is what I call arming the choir. Most of us resist the strategy. We get so afraid of "preaching to the choir" that we forget that through the web of tribes they belong to, our choir members are our best conduits to the wider public
- They also form networks of trust through recommendations and sharing of information they care about. This is essentially what a Facebook wall is or how a social bookmarking service like Digg works. These tools help tribes create a language of familiarity with each other that becomes their members’ main sorting strategy, the best way to navigate the flood of information of the digitoral era.
- They also form networks of trust through recommendations and sharing of information they care about. This is essentially what a Facebook wall is or how a social bookmarking service like Digg works. These tools help tribes create a language of familiarity with each other that becomes their members’ main sorting strategy, the best way to navigate the flood of information of the digitoral era.
- They also form networks of trust through recommendations and sharing of information they care about. This is essentially what a Facebook wall is or how a social bookmarking service like Digg works. These tools help tribes create a language of familiarity with each other that becomes their members’ main sorting strategy, the best way to navigate the flood of information of the digitoral era.
- They also form networks of trust through recommendations and sharing of information they care about. This is essentially what a Facebook wall is or how a social bookmarking service like Digg works. These tools help tribes create a language of familiarity with each other that becomes their members’ main sorting strategy, the best way to navigate the flood of information of the digitoral era.