1. LARRY HOLLEY (614) 499-9662
3443 Bayspirit Ct. Reynoldsburg OH 43068 leholleydesigns@yahoo.com
QUALIFICATIONS:
In-depth and working knowledge of garment construction including basic patternmaking, grading
and pattern corrections for improved fit/balance, fittings on live models, cut-n-sew as well as molded
bras, fabric testing and labeling. Excellent evaluation and communication skills of findings and
corrections with international and domestic factories. Extensive knowledge of woven and stretch
fabrics. Computer literate working in Web PDM, FlexPLM, Micro graphix, Microsoft Word and
Excel, experience with PAD programs, Adobe Photoshop and Illustrator. Experience in managing a
technical design team including associates in various regions around the world.
EMPLOYMENT:
TECHNICAL DESIGN / ENTREPENEUR Dec 2013 - Present
cut2medesigns.com Columbus, OH
Online men’s undergarment retailer initiating all aspects of the design, technical design and business operations of the
end to end process. Website Design, website promotion, fashion design, pattern development, fabric/supply ordering,
model casting for both fittings and photoshoots, fitting on live models, evaluating pattern grading, sample making,
garment production, garment qualtiy inspection, as well as packaging and shipping. Analyzing customer feedback and
returns to deliver the best fit and quality based on customer feedback. Tradeshow organization and execution
inlcuding attending events to interact with customers and other vendors. Working in Yahoo Sitebuilder, SEO
programs/organizations, Adobe Photoshop, Adobe Muse, Adobe Lightbox, Microsoft Word and Excel. Working
closely with fabric and trim suppliers on costing and selection. Evaluating process of production and sample making
for continued streamling and execution for continued order processing growth. Brainstorming and execution to
achieve a profitable online business, focusing on development of a brand that exceeds customer expectations and
experience with our product. Lead a team of 2 assistants through daily deliverables including fittings, issue resolution,
brand meetings, data entry, customer interaction, website updating and processes.
MGR. TECHNICAL SERVICES AUG. 2006-Dec 2013
The Limited Inc. (La Senza / Victoria’s Secret) Columbus, OH
Working in the Manufacturing department handling all aspects of the technical design process of Women’s Bras,
Panties and Sexy Sleepwear including specs,fitting on live models, evaluating bra grading, evaluating mold cones for
proper fit as well as fit corrections based on wear testing. Analyzing customer wear test results to deliver the best fit
based on customer feedback. Travelover seas to facilitate meetings between regional technical design team,design
partners and vendors. Working in Flex PLM, Web PDM,Micrographix, IQ Navigator, Microsoft Word and Excel.
Working closely with fabric department for correct linings, thread, and fabric testing. Evaluating garment performance
test reports for improved functionality to meet customer expectation. Evaluating body scans and data from size USA /
Alvanon to incorporate new grading based on body shape and tissue density. Evaluating process of production to
streamline communication, information and details to regional partners, brand partners and vendors. Fit model budget,
casting and global calibration. Lead a team of 8 technical designers (assistant thru senior levels including regional
direct reports) through daily deliverables including fittings, issue resolution, brand meetings, global wear test program
and processes. Quality issue resolution with global partners and presenting findings to leadership teams. Developed
new bra fit blocks through competitive analysis, performance evaluation, wear test and grade analysis for the brand.
Worked to ensure that processes,communication and work stream support brand needs through end to end process.
FREELANCE DESIGNER MAY 2005-AUGUST 2006
Longaberger Inc. Newark, OH
Designing new ideas through sketching and presenting those ideas to management inlcuding leather purses
and basket liners. Shopping and purchasing of trims and components to create idea boards for lead buyer.
Working with lead designer on concept ideas and collection direction. Initiating sample patterns for sample
making, working closely with production leads and sewers in Factory develop samples and make necessary
corrections to specs to accommodate stlyle changes and alteration. Finalizing patterns and sample packages
for production sewers.

2. TECHNICAL DESIGNER JUL. 2001-MAY 2005
The Limited Inc. (Express) Columbus, OH
Working in the Manufacturing department handling all aspects of the technical design process of mens woven tops,
ties, jackets and outerwear and later dual gender denim. Responsibilities including specs,fitting on live models,
evaluating pattern grading, evaluating patterns and samples proper fit for target customer. Travel over seas to facilitate
meetings between regional technical design team,design partners and vendors. Working in Web PDM,Micrographix,
Microsoft Word and Excel. Working closely with fabric department for correct linings, thread, and fabric testing.
Evaluating garment performance test reports for improved functionality to meet customer expectation. Travel to New
York for presentations, partnering with design techs and designers for execution of Brand ideas and direction. Lead a
team of 2 Assistant Technical Designers through daily deliverables including fittings, issue resolution, brand meetings,
processes. Quality issue resultion with global partners and presenting findings to leadership teams. Developed new fit
blocks through competitive analysis, perfromance evaluation and grade analysis for the brand. Worked to ensure that
processes,communication and workstream support brand needs through back end process.
TECH COORD./PRODUCT DEVELOPMENT ASSISTANT SEPT. 1999-JAN. 2001
International Male San Diego, CA
Assisted technical designer in creating patterns and specs for designers ideas. Worked closely with sample
room sewers to create samples and correct patterns as needed. Develop style spec packages for vendor
production of styles for mens tops, pants, underwear and outerwear. Close and constant communication with
designers, buyers, costing team, trima dn fabric teams.
FREELANCE DESIGNER MAR. 1993 - SEPT. 1999
South Bay Leather, Activ Wear San Diego, CA
Designing new ideas through sketching and presenting those ideas to management inlcuding leather jackets,
vests, tops and active wear tops, shorts and sprots bras. Initiating sample patterns for sample making,
working closely with production leads and sewers in Mexico and San Diego to develop design samples.
Finalizing patterns and sample packages for production sewers.
EDUCATION:
FASHION DESIGN
San Diego Mesa College San Diego, CA
Associates in Science Degree in Fashion Design. Learning fashion design through computer applications, working
with PAD program, Adobe Photoshop 5.5, Illustrator 8.0 and Painter 5.0.
FASHION DESIGN
Fashion Careers of California San Diego, CA
Received a diploma in fashion design where instruction included patternmaking and pattern corrections for
fit/balance, pattern grading, fitting, sketching, textiles, fabric testing, and art related classes.