7. Conclusion
Reach new customer
Increase profits
More consumer demand
Company Growth
8. Refrences
Barker/Barker/Bormann/Neher, 2008 Social Media
Marketing :A strategic approach retrieved from
www.uscongress.com
Jayson DeMers (Sept. 9,2013) The Top 7 Social
Media Marketing Trends That Will Dominate 2014
retrieved from
http://www.forbes.com/sites/jaysondemers/2013/09/
24/the-top-7-social-media-marketing-trends-that-will-dominate-
2014/
Editor's Notes
When creating awareness and brand recognition you create a buzz. Creating a Buzz get people talking about your company and its benefits. This will increase sales while spreading awarness.
As you can see here social media is the newest trend at 72.4% compared to TV at 4%. Northwestern Technologies as it stands right now is not where we need to be. We need to get ahead of the advertising trend and be ready for all the new and upcoming advertising technologies.
As you look at this landscape I really don’t think there is much more to say other than Opportunity. We see all the different marketing places we should be and we have no presence here.
Low cost- It is relatively inexspensive to get our social media program up and running compared to other types of advertising. This will allow a high return on our investment. Brand recognition happens the more people see our products which in return leads to more new customers.
This is a basic model of our plan. There are several different categories that we need to focus on to make this work. We will be putting in place people to help implement each category as well as monitor our success.
So social media is the key to reach more customers, increase our profits, higher product demand which in return equals Northwestern Technologies overall growth.