Ode to Elmer is an eCommerce brand and product specializing in alternative collegiate merchandise. Our first product targets the specific New York University community. This portfolio provides a description on the inspiration, design features, and successful execution of Ode to Elmer on the NYU campus.

1. ode to
e l m e rw w w . o d e to e l m e r . c o m
LARISSA HORN 845.489.0164

2. Ode to Elmeris an ecommerce retail business
focused on fashionable collegiate accessories and
merchandise that aligns with the current college student
our product the Classic Tote. We have adapted this
translated it into a functional and fashionable piece of
to NYU Elmer H. Bobst Library and the university at
large.

3. N Y U
APPAREL
n y u
students
asthetic
Standard school
apparel does not
equate to the
everyday fashions
of college
students today.

4. the
inspiration
NYU’s Elmer H. Bobst library is an iconic landmark at the
heart of the Nyu community. Inside its huge exterior is
the sprawling geometric marble floor that all nyu
students have passed over during their college career.
inspired by the many hours
nyu scholars spend inside this building
ode to elmer was born.

5. THE bag

6. w w w . o d e to e l m e r . c o m
The classic tote is available for purchase on
the independently designed ecommerce website
for $14.00 plus tax and shipping.

7. promotional
m a t e r i a l

8. Marketing
event

9. Featured on
NYU Snaps
Facebook
Page
The page has
over 14,000
followers
Social Media
Exposure

12. Ode Fan
instagrams

13. Thank you.