unstop case study competition

1. Team Koshish's
XFIN
lalit kumar
Gursimar Singh
Madhav Chaudhary
Yakshit Verma

2. OUR AIM!!
INDIA is one of the youngest countries
of the world with an average age of 28
years; and a majority of this is the
GEN-Z age group of 18-24. Which
translates to a massive market share
within these age groups and hence
we design products suitable for the
GEN-Z soas to attract them towards
financial activities previously
considered too complicated and in
the process creative a financially
strong India which both has money
and knows how to use it.
NOT TOO FUN FACT - Half of India
isn't prepared financially for life after
work*
* PGIM Retirement Readiness Survey 2020

3. DON'T KNOW HOW TO
START
The GEN-Z want the easy life!!
And investing is NOT EASY!!!
01
LACK OF TRUST
04
With 100s of investment gurus
and unpredictabilities of the
market; who do we trust??
NEED HELP IN HANDLING
PERSONAL FINANCES
EFFECTIVELY
The GEN-Z might be future
billionaires but today they are quite
broke and depend on their parents
for funds
03
LACK OF KNOWLEDGE
02
Who has time to study 100s and
1000s of websites before
investing even a puny amount??
THE PROBLEMS WE FOCUS ON:

4. FACTS FOR NERDS!!!
FACTS FOR NERDS!!!
72% are unaware of how much
they should put aside to
achieve financial freedom
50% Do not know where to
start or whom to turn to for
financial planning advice
76% of Indians say there is a
need for more education in
financial planning AND
believe investment is unsafe.
56% Lack the knowledge of
handling personal finances
effectively
Source: scripbox

5. PROMOTION FUNDING TRUST KNOWLEDGE
WHAT DOES
WHOLE OF GEN-Z
LOVE?
GAMES!!!
CUSTOM BUILT
(INSPIRED FROM
MARKET LEADERS
TEMPLE RUN, PUB-G)
WHO'S GEN-Z'S
WALLET?
DADDY (MOSTLY,
EVEN MOMMY IN
SOME CASES)
BUT ASKING THEM
EVERY TIME MONEY
RUNS OUT IS HECTIC!!
HERE COMES!!!:
XPAY
WHO'S YOUR BEST
FRIEND IN AS
STORM?
THE ONE STUCK IN
IT WITH YOU!!
SO WHEN WE TELL
YOU INVEST WE DO SO
TOO!!
SO WE ARE STUCK
WITH YOU AND YOU
WITH US!!
TONS OF FACTORS
TO CONSIDER
BEFORE INVESTING,
RIGHT??
COMPANY, SECTOR
OF INDUSTRY, AREA
OF OPERATION ETC
WHY ISNT IT ALL AT ONE
PLACE??
OR IS IT??

6. ATTRACTION AND
EDUCATION
INCREASE OF
CUSTOMER VALUE
MAIN REVENUE
GAMING PAYMENTS STOCK BROKERING
3 TIER BUSINESS
STRUCTURE

7. EDUCATIVE
GAMING!!!
LETS FACE IT!!
ECONOMICS IS BORING...
AND GAMES ARE
INTERESTING BUT
PARENTS HATE THEM
CAUSE THEY DONT
"OFFER ANY REAL
VALUE".
From this data, we can infer
that mobile gaming in India is on
the rise and will continue to
grow.
So why not use this to our
advantage
and build upon it.
Let's Create something!!

8. Benefits of a Gaming
Platform
ATTRACTION EDUCATION
The games are custom built to
integrate the knowledge about the
fintech world into the popular
gaming media; strategy, action and
even arcade.
The games act to attract the
massive GEN-Z audience towards
fintech world and also send them
towards the other endeavors of
the company like the payments
app and stock brokering app
through in game perks and offers.

9. XPAY!!!
Even in urban areas the non
earning members who hold bank
accounts have to repeatedly get
finds transfered from the main
account this completely
elinminates that problem and
cuts time.
SERVICE TWO
Parents often find it hard to trust
the GEN-Z with moneyand hence
limit their expenditure. This way
they can keep an eye on the
money spent and can hence trust
our platform.
SERVICE 3
Since in most Indian families
there only one earning member
and hence account holder this is
a way of increasing engagement
in the sub urban and rural parts
of the nation of virtually all age
groups...
SERVICE ONE
PAYMENTS APP FOR THE
INDIAN FAMILY!!!

10. MAIN
ACCOUNT
SUB
ACCOUNT
1
APP
STRUCTURE
SUB
ACCOUNT
2
SUB
ACCOUNT
3
The main account holder shares his upi
pin with his sub account holders who use
it to direct cash flow via the main user
account.
All sub account holders have
a specific amount allotted to
them by the main user
beyond which they have to
ask permission from the
main user.
Since all transactions occur via
main user's number and account
he gets the notifications on his
phone number and hence comes
to know where the money is
spent.
The payment app offers perks in
the game which subsequently
educate and attract customers
towards the brokering website.

11. STOCK BROKERING
THE MAIN SOURCE OF REVENUE THE STOCK BROKERAGE WEBSITE BRING
TOGETHER THE AUDIENCE FROM THE PREVIOUS PLATFORMS AND
SUGGESTS THE TOP SHARES OF THE DAY IN WHICH THE COMPANY
ITSELF INVESTS IN ORDER TO GAIN TRUST.
AND FOR ANY OTHER SHARES THE WEBSITE BRINGS TOGETHER ALL THE
INFORMATION REQUIRED PRIOR TO INVESTING INCLUDING PAST
PERFORMANCE, NEWS RELATED TO THE SHARE, COMPANY, AREA OF
OPERATION AND EXPERT PREDICTIONS IN SIMPLE WORDS ABOUT THE
FUTURE OF THE SHARED AT ONE POINT.
THE BROKERAGE FEE
AND THE PROFIT FROM
THE INVESTMENT ARE
THE MAIN SOURCES OF
THE REVENUE ALONG
WITH ADVERTISEMENTS
PRESENTED AT ALL THE
MENTIONED PLATFORMS

13. I n t e r e s t t o w a r d s a d d i t i o n a l
b e n e f i t s
v a r i o u s s c r a t c h c o u p o n s r e l a t e d t o
s t o c k b e n e f i t s a n d o f f e r s a r e
i n c l u d e d i n X F i n a c e .
Inclination towards monetary
investment
Fifteen per cent of India’s youth
(18-24-year olds) are keen on
investing in mutual funds and
stocks.
Target
customer Willingness to try unique products
The Young population is very fascinated towards new and
unique services which are included in XfFinace, like games,
additional features etc
Location
Disposable
income
Age
school and colleges
pocket money
without A/c
with A/c
Higher willingness to pay
Student loans Employed youth Gaming and earning freaks
Customer
willingness
to pay
Value
proposition
Source of
Information According to NPCI's data on
market share for
September 2022, PhonePe
has a 46.7% market share,
followed by Google Pay
with a 33.3% share, Paytm
with a 15.1% share, Amazon
Pay with a 0.8% share, and
other smaller companies
including WhatsApp Pay
and Mobikwik with a 4.1%
share.
WTP, is the maximum
price a customer
is willing to pay for a
product or service.
-> Empowering
Consumers With the
Widest Range of
Payments Services
-> XFinance
investment include
advanced portfolio
management,
dividend
reinvestment, and
fair pricing
Brokers, Prospectus of
the companies,
Magazines and annual
reports which carry the
factual information about
the company
fundamentals
numerous channels such
as their mobile app,
website, wearables, social
media, and smart devices.
Awareness
With a fintech
adoption rate of
87% against the
global average of
64%, India is one
of the fastest-
growing fintech
markets in the
world.
Market share
Direct
competitors
Primary
Insight
Marketing
insight

14. Instant money, instant
transaction, instant investment,
simultaneously enjoying games
Ad:1
Fintech complete
services
convenient money
management for the family,
long-term family security,
Media strategy : Increase Awareness and promote trials & conversions
working parents(35-55) Young adults (16-22)
Digital media
print
media
broadcast +
-> upgrade your life
-> look your best: invest for yourself, easy money handling
-> hassle free monetary management
Target: young Adults
Ad:2
Upgrade your life for
smart sevices
TIME: post service launch
Filters,Reels ,Ads
Best fintech company in India: faster ,
easier ,more convenient
PURPOSE:Derive awareness and engagement
TIME:2-3 weeks before launch to create buzz
Reviews by influencers
PURPOSE: Evidence of usage
BUDGET: 2-3 influencers
TIME: 1-2 weeks before product launch
-> Fintech product: Need guidance
-> Look for recomandations
-> Invest for your family and long term plans
Target: Family
TIME: post service launch
Newspaper and Magazine ads
PURPOSE:Derive awareness
TIME: 1-2 weeks before product launch
Family progress and complete progress
Blog and E-mail Marketing
-> COMMUNICATION:Benifits of usage ,comparison
with other fintech organsations
PURPOSE:Derive awareness
TIME: 1-2 weeks before product launch
Campaign ideas
-> Earn 100-200 bucks on your first 3 referrals or
invitations, on new users', engagement with XFinance
-> Get various offers and benefits via scratch coupons, these
offers include a discount on your favorite ticket shows, stock
investment rebate, discounts on food delivery services etc.
-> Games with fascinating graphics and interesting levels
and challenges. Moreover, these games are directly linked
with additional advantages through transactions and stocks
engagement

15. -> Gamification is a great fintech marketing tool .53% of the gamers
are between the age of 16-24.
-> 77% of the marketers say high-impact Ads can breakdown as much
as TV/print Ads .
-> 70% of people would rather learn about a company though articles
than Ads.
-> 61% of banking customers want to have acess to more online interacction.
Interact with your customer as much as possible whether it's over
phone and email or in the comment section of any social media APP
The overdelivering of product and service is one of the best customer
service.Start small, send thank you to the customers.
-> 75% of banks are making investments in customer-centric business model .
Things to keep in mind while implementing the strategies
CREATE VALUABLE CONTENT
Create online content that educates customer on vital financial topics
and equip them with the tools to better manage their financial situation
-> 35% of GenZ (people born after 1995)have involved in
financial class or seminar
-> 2/3 of millennials want digital bugeting tools from their banking providers
-> only 28% of millennials have a solid understnding how to invest their money
GO BOLD WITH BRANDING
Decide on branding material and stick to it from early stage . This
will set you apart from competitors and help your customer
understand the purpose of your organisation
-> 43% of the customer spend more money at the brand they are loyal to.
BE SMART WITH AD CAMPAIGNS
Make most out of marketing tools by setting up google and social Ad
campaigns with sensible budget ,demographics,interests,keywords
and call to actions.
-> 47% of the customers use Ad-blocking technology when Browsing.
VIDEO IS FOREVER UNRIVALED
Videos can generate awareness and draw attention to your product,
culture and value. In present time ,your company should be a media
company first and Fintech company second.
-> 85% of the video banking users said they will be willing to use it again
for marketing.
-> Video marketers achieve a 54% increase in brand awareness.
ENGAGE,ENGAGE,ENGAGE
-> Fintech companies that blog have 97% more imbound links .
-> Customers are 5% more likely to open a personalised email from a
fintech company .
OVERDELIVER WHEN YOU CAN
-> 30% of the large financial institutionds are investing in AI.

16. FIN
FIN

17. THANK
YOU