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NICHOLSON
                   GATEWAY




GRACE & HEBERT
ARCHITECTS

BRAILSFORD &
DUNLAVEY

WALKER PARKING
Nicholson Gateway
Development Goals

Solve the housing problem
•   Improve housing offerings, 
    attract/retain residents, 
    accommodate growing population
Improve the quality and use
of the corridor
•   Create a new center for the
    campus and the surrounding
    community
•   Contribute to campus recruitment
    for University students, faculty
    and staff
•   Enhance the game day
    experience- retail/entertainment,
    improved environment for
    tailgating, convenient parking, etc.
Nicholson Gateway- 9 Month Study

                                 July-       October-
March-May       June-July      September     December




 Market/       Concept          Concept                    BOARD 
                                            Master Plan
 Program      Exploration     Development                  REVIEW




 BOARD 
 Concept      Development      BOARD                       BOARD 
                                            Schematic
Exploration
APPROVAL      Plan/ Program   APPROVAL       Design       APPROVAL
Strengthen
Connections
Transforming the
        Corridor
                    A Sense of Arrival




                   Extend the Campus




                     Extend the City




                   Enhance Everyday




                   Enhance Game Day




                    A Vibrant Center
Nicholson Gateway Working Group
Nicholson Gateway Working Group
                                           Residential Life
                                              Student Life
                        Planning, Design, & Construction
                            University Auxiliary Services
                                                   Athletics
                               Tiger Athletic Foundation
                                      Chancellor’s Office
                                                        FAS
                                               Purchasing
                                         Academic Affairs
                                    Student Government
                                           RHA, President
                               Family/Graduate Housing
                         Parking, Traffic &Transportation
                                          Facility Services
                                          LSU Foundation
Stakeholder and Community Engagement




Market/     Concept        Concept       Documentation
Program    Exploration   Development




Spring       Early        Late Summer/       Fall
            Summer          Early Fall
Stakeholder and Community Engagement

                                         LSU Senior Leadership
                                                LSU Foundation
                                     Tiger Athletics Foundation
                                       LSU Alumni Association
                  Facility Design and Development Committee
                    Budget Planning and Accounting Services
Market/     Concept                Concept           Documentation
                                                   LSU Athletics
Program    Exploration          Development
                                            LSU Residential Life
                                                Student Groups
                           University Auxiliary Services, Dining
                    City and State Facility and Traffic Agencies
                                                       FuturEBR
Spring        Early               Late Summer/ Stakeholders
                                          Campus          Fall
            Summer                  EarlyLocal Elected Officials
                                          Fall
Interactive Process




                      Working Model   Alternative Scenarios
market study
Mixed Use- Market Analysis

•   Analyze current market for retail,
    housing, and office (spending, rent,
    occupancy)
•   Evaluate demand drivers such as
    local/regional demographics, LSU
    population, game day visits, and
    tourism
•   Establish development program
    based on market demand and
    financial viability
•   Consider indirect benefits
    (reposition edges, compete for
    students, grow endowment, etc)
Student Residential Market Analysis

•   Analyze local market including on
    and off-campus housing
•   Compare to regional and national
    trends in higher education
•   Assembly of student preferences
    through focus groups and web-
    based survey (campus location, unit
    type, etc.)
•   Translate demand into development
    program
Mixed Use- Project Benchmarks
                                                                                     Same Scale
                                                                                     Comparisons




   Champion Square, New Orleans, LA         Eddy Street Commons; Notre Dame, IN




              AT&T Plaza; Dallas, TX   South Campus Gateway; OSU, Columbus, OH




        Nokia Plaza; Los Angeles, CA      Calhoun St Marketplace, U Cincinnati, OH
South Campus Gateway
The Ohio State University
nicholson
 corridor
Nicholson Corridor




100 acres
Largest remaining tract
of underdeveloped land
near the campus core
Gateway Experience


    urban




traditional
  campus




mixed use
     core




 parkway
W Roosevelt

Proposed Traffic Controls
                                                                 Aster




             Pedestrian Hawk Light




                                     Traffic Light- proposed

                                     Traffic Light- existing
                                     Hawk Light- proposed
                                     Rotary- proposed
                    2 Lane Rotary
Bike and Pedestrian
Circulation




            Main Campus Walk




                    Bike Path
Nicholson Drive - proposed section




                          69’


  EXISTING




                                69’
nicholson
gateway
Nicholson Gateway
Development Program

Mixed Use Center
•   120,000 SF Retail
•   110,000 SF Office
•   90 Faculty/Staff Apartments
•   370 beds, Student Housing


West Side Residential District
•   870 Beds, Student Housing


East Side District
•   Parking Deck on old softball field
    site, not part of Nicholson
    Gateway development project
Building Use
Mixed Use Center
North Stadium Drive Extension
View from North Stadium
Plaza View
Residential District
Gateway looking south
Promenade
Greenway View
Nicholson Gateway
Outcomes

•   Improves the quality and 
    use of the corridor
•   Improves housing 
    offerings, attract/retain 
    residents, accommodates 
    growing population
•   Creates a new center for 
    the campus and the 
    surrounding community
•   Contributes to campus 
    recruitment for University 
    students, faculty and staff 
•   Enhances the game day 
    experience

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Developing Nicholson Gateway

  • 1. NICHOLSON GATEWAY GRACE & HEBERT ARCHITECTS BRAILSFORD & DUNLAVEY WALKER PARKING
  • 2. Nicholson Gateway Development Goals Solve the housing problem • Improve housing offerings,  attract/retain residents,  accommodate growing population Improve the quality and use of the corridor • Create a new center for the campus and the surrounding community • Contribute to campus recruitment for University students, faculty and staff • Enhance the game day experience- retail/entertainment, improved environment for tailgating, convenient parking, etc.
  • 3. Nicholson Gateway- 9 Month Study July- October- March-May June-July September December Market/ Concept Concept BOARD  Master Plan Program Exploration Development REVIEW BOARD  Concept Development BOARD  BOARD  Schematic Exploration APPROVAL Plan/ Program APPROVAL Design APPROVAL
  • 5. Transforming the Corridor A Sense of Arrival Extend the Campus Extend the City Enhance Everyday Enhance Game Day A Vibrant Center
  • 7. Nicholson Gateway Working Group Residential Life Student Life Planning, Design, & Construction University Auxiliary Services Athletics Tiger Athletic Foundation Chancellor’s Office FAS Purchasing Academic Affairs Student Government RHA, President Family/Graduate Housing Parking, Traffic &Transportation Facility Services LSU Foundation
  • 8. Stakeholder and Community Engagement Market/ Concept Concept Documentation Program Exploration Development Spring Early Late Summer/ Fall Summer Early Fall
  • 9. Stakeholder and Community Engagement LSU Senior Leadership LSU Foundation Tiger Athletics Foundation LSU Alumni Association Facility Design and Development Committee Budget Planning and Accounting Services Market/ Concept Concept Documentation LSU Athletics Program Exploration Development LSU Residential Life Student Groups University Auxiliary Services, Dining City and State Facility and Traffic Agencies FuturEBR Spring Early Late Summer/ Stakeholders Campus Fall Summer EarlyLocal Elected Officials Fall
  • 10. Interactive Process Working Model Alternative Scenarios
  • 12. Mixed Use- Market Analysis • Analyze current market for retail, housing, and office (spending, rent, occupancy) • Evaluate demand drivers such as local/regional demographics, LSU population, game day visits, and tourism • Establish development program based on market demand and financial viability • Consider indirect benefits (reposition edges, compete for students, grow endowment, etc)
  • 13. Student Residential Market Analysis • Analyze local market including on and off-campus housing • Compare to regional and national trends in higher education • Assembly of student preferences through focus groups and web- based survey (campus location, unit type, etc.) • Translate demand into development program
  • 14. Mixed Use- Project Benchmarks Same Scale Comparisons Champion Square, New Orleans, LA Eddy Street Commons; Notre Dame, IN AT&T Plaza; Dallas, TX South Campus Gateway; OSU, Columbus, OH Nokia Plaza; Los Angeles, CA Calhoun St Marketplace, U Cincinnati, OH
  • 15. South Campus Gateway The Ohio State University
  • 17. Nicholson Corridor 100 acres Largest remaining tract of underdeveloped land near the campus core
  • 18. Gateway Experience urban traditional campus mixed use core parkway
  • 19. W Roosevelt Proposed Traffic Controls Aster Pedestrian Hawk Light Traffic Light- proposed Traffic Light- existing Hawk Light- proposed Rotary- proposed 2 Lane Rotary
  • 20. Bike and Pedestrian Circulation Main Campus Walk Bike Path
  • 21. Nicholson Drive - proposed section 69’ EXISTING 69’
  • 22.
  • 25. Development Program Mixed Use Center • 120,000 SF Retail • 110,000 SF Office • 90 Faculty/Staff Apartments • 370 beds, Student Housing West Side Residential District • 870 Beds, Student Housing East Side District • Parking Deck on old softball field site, not part of Nicholson Gateway development project
  • 28. North Stadium Drive Extension
  • 29. View from North Stadium
  • 35. Nicholson Gateway Outcomes • Improves the quality and  use of the corridor • Improves housing  offerings, attract/retain  residents, accommodates  growing population • Creates a new center for  the campus and the  surrounding community • Contributes to campus  recruitment for University  students, faculty and staff  • Enhances the game day  experience