1. Trade Event Recap
02.16.09

2. INVITATION

3. OVERVIEW
• To Generate excitement for our newest Innovation launch Cuervo
Silver.
• To provide our gate keepers with a Cuervo Silver / Diageo
experience that will be the topic of discussion for many months.
• Event was held at Enclave, a key Diageo partner account with over
420 individuals attending
– 109 individuals attended from Indiana (retailers & distributor)
– 20 individuals attended from outstate IL (retailers & distributor)
– Over 290 attendees from Chicago (retailers, distributor and Diageo)

4. PRE – EVENT
“EVENT OF THE YEAR”

5. DRINK MENU

6. RUN OF SHOW
Upon arriving, all guests were photographed
in front of our Cuervo Silver backdrop

7. RUN OF SHOW
After their photograph, each guest was treated to a Cuervo
Silver chilled shot from our Cuervo Silver Ice Luge

8. VISIBILITY
Cuervo Silver was everywhere you looked …

9. THE ATMOSPHERE
Startenders: Trigger & Z

10. RUN OF SHOW
2 bands entertained all the guests:

11. RUN OF SHOW
2 bands entertained all the guests:

12. RUN OF SHOW
After the live performances, the crowd stayed energized and
in the party mood with the beats of DJ RoctaP

13. THE ATMOSPHERE
Bartenders & USC Samplers

14. THE ATMOSPHERE

15. GUEST COMMENTS
• “Now this is how to throw an industry party. I am going to steal a
lot of your ideas.”
– Magazine publisher & event producer
• “Best industry event I have ever attended. Great setting & décor,
excellent music and the cocktails are superb.”
– Liquor store owner
• “We made a substantial impact on a lot of key people tonight.”
– Distributor
• This is by far the best trade event I have ever attended. You guys
took care of every detail … excellent Tequila, phenomenal food
and cool entertainment. Thank you, Cuervo Silver will be featured
at my bar.”
– Bartender

16. THANK YOU
SPECIAL & SINCERE “THANK YOU” to …
Cuervo Brand Team
For all your support of the IL / IN Cluster
IL USC Event Manager
For all your added support, attention to details and keeping us straight
Diageo On-premise Manager
For all your energy, passion and keeping us “cool”
And all that attended!!